Available to hire
I have a 20+ year career weaving together advertising, marketing, social media and journalism. I’m an all‑rounder with a proven track record across branding, campaign strategy, content creation, copywriting, editing, briefing, social media management, spanning fashion, travel, health, education, real estate, hospitality and retail. I’ve led teams in advertising and social media agencies, delivering cohesive messages that build advocacy and drive results.
In 2014 I founded creative marketing business, Rising Creative, to help brands rise above the noise with design, copy, social media content and digital strategy.
I also launched digital publication, Pen To Paper Media, in 2010, delivering exclusive celebrity, fashion, music and travel coverage, while mentoring contributing writers and photographers. My journalism has spanned glossy mags like Fashion Journal and CLEO, as well as collaborating across PR, events and national campaigns. I remain passionate about storytelling, mentoring, and delivering engaging content for followers and clients alike.
Experience Level
Language
English
Fluent
Italian
Advanced
Work Experience
Director & Social Media Strategist at Rising Creative
September 1, 2014 - PresentFounded Rising Creative to transform branding dreams into reality. Specialises in digital marketing, design, copywriting, website development, social media strategy and business consulting across beauty, hospitality, entertainment, health, education, real estate, retail and wellbeing. Provides brand consulting, PR/events support, paid social, content creation and campaign execution.
Founder + Editor at Pen To Paper Media
January 1, 2010 - PresentLaunched an online magazine delivering exclusive interviews and fashion, music and travel coverage. Manages talent, influencers, writers and photographers, coordinates tours and events, and mentors contributing writers. Builds and sustains a strong social media presence with a growing following.
Journalist at Daylesford & Macedon Ranges Tourism
September 1, 2022 - February 1, 2025Contributed fashion, retail and beauty articles to Daylesford Macedon Life Magazine to entice visitors to the Hepburn Shire and Macedon Ranges region.
Ambassador/Fashion Insider - Melbourne Fashion Week at Munro Footwear Group
October 1, 2024 - November 1, 2024Represented the brand during Melbourne Fashion Week; hosted launches, coordinated VIP guest lists, conducted interviews, authored runway and event copy, and created content (photo/video) for channels and brand sites.
Publications + Digital Content Coordinator/Alumnae Magazine Editor at Genazzano FCJ College
November 1, 2014 - October 1, 2018Led digital content for publications and alumnae magazine; produced marketing collateral, website content, digital articles, newsletters, and yearly magazines; shaped development department marketing & communications strategy.
Senior Account Manager at Extension Marketing
November 1, 2013 - October 1, 2014Senior account management across property, construction, automotive and hospitality clients; built brand awareness through integrated campaigns across digital, press, print and social media; launched flagship social accounts and mentored teams.
Group Account Director - Social Media Marketing at Get Glossy
March 1, 2013 - November 1, 2013Led a team of managers and designers; oversaw client social media strategy, content creation, community management, Facebook advertising and cross-channel campaigns for a diverse client roster.
Journalist + Copy Editor at MFD - Manhattan Fashion Directory
March 1, 2009 - November 1, 2013Conducted high-profile interviews, wrote features and edited copy for a bi-continental fashion directory; helped curate contact directories and interview questions for a(A-list) roster of creatives.
Music Journalist at Junkee Media
December 1, 2008 - November 1, 2013Wrote live gig reviews and album features for FasterLouder and In The Mix; covered major music festivals and interviewed artists, contributing to a fast-paced music journalism track.
Senior Account Manager at The Taboo Group
April 1, 2012 - July 1, 2012Senior management of social media campaigns for NAB Schools First; copywriting for social posts, campaign strategy and activation planning, plus PR and brand-related events.
Senior Account Manager at ADMC Print
January 1, 2007 - December 1, 2011Account management across print and design clients; supported bookkeeping, office management, and production liaison; contributed to web and print copy and internal process improvements.
New York Fashion Week Reporter at Maybelline New York
September 1, 2011 - October 1, 2011Covered NYFW as an insider reporter; conducted interviews, photographed front-row talent, and reported on trends for Maybelline's coverage.
Fashion Journalist + Features Writer at FASHIONTREND Australia
April 1, 2007 - December 1, 2010Wrote fashion profiles and features for a leading industry glossy; covered designers, brands and fashion weeks with in-depth reporting.
Red Carpet Interviewer + Music Journalist at Bauer Media Australia - CLEO Magazine
November 1, 2006 - December 1, 2010Red carpet interviews and music journalism for a high-profile publication; tracked celebrity appearances and fashion trends.
Channel 31 TV Fashion Presenter at Channel 31
July 1, 2008 - December 1, 2008Hosted a regular weekly fashion segment 'Get Styled' on a breakfast program, coordinating event coverage and on-air fashion discussions.
Fashion Journalist + Features Writer at Fashion Journal
January 1, 2004 - December 1, 2008Contributed regular fashion journalism and features; built industry contacts and covered major fashion weeks and events.
Music Segment Presenter at Syn 90.7 FM
June 1, 2007 - December 1, 2007Presented a weekly music segment, featuring local and international artists and liaising with management for interviews and bookings.
Fashion Editor + Stylist | Music Features Writer at BBRC SAiN Magazine
January 1, 2006 - December 1, 2006Led fashion shoots, styling for shoots with Australian designers, and produced music feature writing and fashion content.
Education
Bachelor of Arts, Political Science & Cinema History at University of Melbourne
January 1, 2001 - January 1, 2004Victorian Certificate of Education at Genazzano FCJ College
January 1, 1995 - January 1, 2000Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality
Experience Level
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