Detail oriented and highly organized marketing and communications professional. 7+ years of experience in digital marketing with a focus on copywriting and designing content for email, web and social media. Excellent communication and interpersonal skills, digitally literate and keen to learn.

Lara Barclay

Detail oriented and highly organized marketing and communications professional. 7+ years of experience in digital marketing with a focus on copywriting and designing content for email, web and social media. Excellent communication and interpersonal skills, digitally literate and keen to learn.

Available to hire

Detail oriented and highly organized marketing and communications professional. 7+ years of experience in digital marketing with a focus on copywriting and designing content for email, web and social media. Excellent communication and interpersonal skills, digitally literate and keen to learn.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

Digital Account Executive at Tennent Caledonian Breweries
March 1, 2020 - October 1, 2022
Managed several brand social media accounts, producing organic and paid social media content and campaigns; produced monthly reports highlighting successes, learnings and recommendations for social channels of 6+ brands
GA4 Marketing Assistant at Glasgow Film Festival
December 1, 2024 - April 1, 2025
Manage website and newsletter content; Copywriting, design and data analysis to optimize content performance using Mailchimp and GA4.
Marketing Assistant at Sugard Ltd
June 1, 2018 - July 1, 2019
Carried out website updates, wrote SEO-optimised blog posts and managed an e-commerce platform; project managed marketing team tasks, coordinating team meetings and progress updates.

Education

BA at University of Glasgow
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services