I truly believe that nothing pays off with a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand’s story, connect to the right audience, and, most of all, turn ideas into profit. I like to face professional challenges in ambitious digital innovation projects.

I truly believe that nothing pays off with a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand’s story, connect to the right audience, and, most of all, turn ideas into profit. I like to face professional challenges in ambitious digital innovation projects.

Available to hire

I truly believe that nothing pays off with a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand’s story, connect to the right audience, and, most of all, turn ideas into profit. I like to face professional challenges in ambitious digital innovation projects.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Italian
Fluent
German
Advanced
French
Beginner
Romanian, Moldavian, Moldovan
Beginner

Work Experience

Digital Marketing - Branding -UX- SEO & Content - E-commerce - Project Management at Lara Curcuruto Freelance
June 1, 2018 - Present
Product Manager
January 1, 2003 - October 2, 2025
Led product strategy and marketing initiatives for consumer electronics.
Marketing Manager / Business Unit Manager
January 1, 2005 - October 2, 2025
Directed marketing management and GTM strategies for business units.
Purchasing Manager - Consumer Electronics
January 1, 2018 - October 2, 2025
Oversaw purchasing, supplier relationships and product lifecycle for consumer electronics.
E-Commerce Manager
January 1, 2018 - Present
Led eCommerce operations, growth strategies and digital marketing initiatives.
Digital Marketing Manager
January 1, 2018 - Present
Managed digital marketing strategy across channels, including SEO, content, CRM and analytics.
Freelance E-Commerce and Digital Marketing Strategist, Project Manager - Growth Hacker
January 1, 2018 - Present
Freelance consulting for multi-industry clients focusing on growth, e‑commerce acceleration and data‑driven marketing.
Product Manager at Green Marketing
January 1, 2003 - October 9, 2025
Product management and marketing responsibilities in Green Marketing.
Marketing Manager
January 1, 2005 - October 9, 2025
Marketing Manager, Business Unit Manager.
Purchasing Manager at Consumer Electronics
January 1, 2018 - October 9, 2025
Purchasing Manager for Consumer Electronics.
E-commerce Manager / Digital Marketing Manager
January 1, 2018 - Present
Freelance E-commerce and Digital Marketing Strategist; Project Manager - Growth Hacker across multiple industries.
Product Manager at Master in Green Marketing
January 1, 2003 - October 9, 2025
Managed product development and marketing initiatives in the green marketing space.
Marketing Manager at Business Unit
January 1, 2005 - October 9, 2025
Led marketing activities and managed a business unit.
Purchasing Manager at Consumer Electronics
January 1, 2018 - October 9, 2025
Oversaw purchasing processes for consumer electronics and supplier coordination.
E-commerce Manager / Digital Marketing Manager
January 1, 2018 - Present
Led e-commerce and digital marketing initiatives, online sales growth and omnichannel strategy.

Education

Laurea in Marketing and Industrial Management at Università Bocconi
January 1, 1995 - January 1, 1999
Laurea in Marketing and Industrial Management at Università Bocconi
January 1, 1995 - January 1, 1999
Marketing and Industrial Management at Università Bocconi
January 1, 1995 - January 1, 1999

Qualifications

Master in Green Marketing
January 1, 1999 - January 1, 2003

Industry Experience

Education, Media & Entertainment, Consumer Goods, Travel & Hospitality, Other, Software & Internet, Professional Services, Retail