Lara Curcuruto
Available to hire
I truly believe that nothing pays off with a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand’s story, connect to the right audience, and, most of all, turn ideas into profit. I like to face professional challenges in ambitious digital innovation projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
German
Advanced
French
Beginner
Romanian, Moldavian, Moldovan
Beginner
Work Experience
Digital Marketing - Branding -UX- SEO & Content - E-commerce - Project Management at Lara Curcuruto Freelance
June 1, 2018 - PresentProduct Manager
January 1, 2003 - October 2, 2025Led product strategy and marketing initiatives for consumer electronics.
Marketing Manager / Business Unit Manager
January 1, 2005 - October 2, 2025Directed marketing management and GTM strategies for business units.
Purchasing Manager - Consumer Electronics
January 1, 2018 - October 2, 2025Oversaw purchasing, supplier relationships and product lifecycle for consumer electronics.
E-Commerce Manager
January 1, 2018 - PresentLed eCommerce operations, growth strategies and digital marketing initiatives.
Digital Marketing Manager
January 1, 2018 - PresentManaged digital marketing strategy across channels, including SEO, content, CRM and analytics.
Freelance E-Commerce and Digital Marketing Strategist, Project Manager - Growth Hacker
January 1, 2018 - PresentFreelance consulting for multi-industry clients focusing on growth, e‑commerce acceleration and data‑driven marketing.
Product Manager at Green Marketing
January 1, 2003 - October 9, 2025Product management and marketing responsibilities in Green Marketing.
Marketing Manager
January 1, 2005 - October 9, 2025Marketing Manager, Business Unit Manager.
Purchasing Manager at Consumer Electronics
January 1, 2018 - October 9, 2025Purchasing Manager for Consumer Electronics.
E-commerce Manager / Digital Marketing Manager
January 1, 2018 - PresentFreelance E-commerce and Digital Marketing Strategist; Project Manager - Growth Hacker across multiple industries.
Product Manager at Master in Green Marketing
January 1, 2003 - October 9, 2025Managed product development and marketing initiatives in the green marketing space.
Marketing Manager at Business Unit
January 1, 2005 - October 9, 2025Led marketing activities and managed a business unit.
Purchasing Manager at Consumer Electronics
January 1, 2018 - October 9, 2025Oversaw purchasing processes for consumer electronics and supplier coordination.
E-commerce Manager / Digital Marketing Manager
January 1, 2018 - PresentLed e-commerce and digital marketing initiatives, online sales growth and omnichannel strategy.
Education
Laurea in Marketing and Industrial Management at Università Bocconi
January 1, 1995 - January 1, 1999Laurea in Marketing and Industrial Management at Università Bocconi
January 1, 1995 - January 1, 1999Marketing and Industrial Management at Università Bocconi
January 1, 1995 - January 1, 1999Qualifications
Master in Green Marketing
January 1, 1999 - January 1, 2003Industry Experience
Education, Media & Entertainment, Consumer Goods, Travel & Hospitality, Other, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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