I truly believe that nothing pays off with a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity and goals.

About

I truly believe that nothing pays off with a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand’s story, connect to the right audience, and, most of all, turn ideas into profit. I like to face professional challenges in ambitious digital innovation projects.

  • 23 years' experience
  • Joined September 2025

Industry experience

  • Education
  • Media & Entertainment
  • Consumer Goods
  • Travel & Hospitality
  • Other
  • Software & Internet
  • Professional Services
  • Retail

Work experience· 15 roles

Digital Marketing - Branding -UX- SEO & Content - E-commerce - Project Management · Lara Curcuruto FreelanceJun 2018 – Present · 8 yrs 6 mos
E-commerce Manager / Digital Marketing ManagerJan 2018 – Present · 8 yrs 11 mos

Led e-commerce and digital marketing initiatives, online sales growth and omnichannel strategy.

Purchasing Manager · Consumer ElectronicsJan 2018 – Oct 2025 · 7 yrs 10 mos

Oversaw purchasing processes for consumer electronics and supplier coordination.

E-commerce Manager / Digital Marketing ManagerJan 2018 – Present · 8 yrs 11 mos
Purchasing Manager · Consumer ElectronicsJan 2018 – Oct 2025 · 7 yrs 10 mos
Freelance E-Commerce and Digital Marketing Strategist, Project Manager - Growth HackerJan 2018 – Present · 8 yrs 11 mos
Digital Marketing ManagerJan 2018 – Present · 8 yrs 11 mos
E-Commerce ManagerJan 2018 – Present · 8 yrs 11 mos

Education

Laurea in Marketing and Industrial Management · Università Bocconi1995 – 1999
Laurea in Marketing and Industrial Management · Università Bocconi1995 – 1999
Marketing and Industrial Management · Università Bocconi1995 – 1999

Certifications and awards

Master in Green Marketing1999 – 2003

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