Available to hire
I’m a creative and results-driven Marketing Manager with 8+ years of experience in social media strategy, content creation, branding, and digital campaigns.
I love turning insights into viral storytelling and community-building campaigns that deliver real results for service-based businesses and creative brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager & Manager of Operations at Two Hot Peppers Fake Food Inc
March 1, 2020 - PresentProvide new marketing ideas through research of product design, trends and consumer demand; utilize various social media to market the company and its niche products; communicate with clients to ensure product specific requirements are met including customization, colour, size and quantities; perform quality checks prior to packaging and shipping; handling administration duties and customer service inquiries; developed internship programs, interviewed and trained candidates. Increased following on Instagram, developed a Facebook page, set up Facebook and Instagram shopping to help increase company sales; set up and grew the company TikTok page to 55k followers in three months; created viral videos that led to partnerships with LADbible, The Hollywood Journal, Good Morning Britain and more.
Freelance Social Media Manager at McLean Marketing Management
January 1, 2020 - PresentLaunched a boutique marketing company helping small businesses build their brand, create content, and grow online. Specialize in social strategy, design, and performance-based digital campaigns. Create monthly analytics presentations for each client.
Founder/Director at Everyday Is Homeless Day
May 1, 2013 - PresentPartnered with Haven Toronto and Women's Habitat of Etobicoke assisting with collecting donations from various sources and locations; meeting with managers and operators from both charities to discuss needs of marginalized men and women in the community and determining strategies to efficiently meet their requirements; deliver items to charity locations; informing and educating students on the charity and its mandate including the urgent requirements of homeless people; implemented the campaign at the University of Toronto, Mississauga Campus; utilize various social media mediums to broadcast and inform the public of the charities directive; respond promptly to emails and donation inquiries. Recently featured as the cover story for the Neighbour's of Lorne Park Magazine and Neighbours of Mississauga Road Magazine to discuss homelessness and goals to help minimize its effect in the GTA.
Marketing and Fundraising Assistant (Contract) at The GO Project
June 1, 2020 - March 1, 2021Managed all content on social media platforms including Instagram, LinkedIn and Facebook; Developed marketing strategies and presentations to drive in new clients; implemented new branding techniques to promote the organization on all platforms; grew the organizations following on social media and increased engagements and interactions on the platforms; developed fundraising databases; drafting thank you letters and solicitations to Board Members and parents and alumni; kept track of donations; helped create new design of donation page on website. Increased monthly donations by 600% and one time donors by 2800% during the March 2020- February 2021 fiscal year. Significantly increased engagements on social media and create video and unique content.
Marketing Coordinator and Presenter at Down to Earth Education
June 1, 2016 - December 31, 2020Ensure inventory levels are adequate for retail sales; assist customers with product knowledge including origin, material source and how it relates to and impacts the Earth's environment footprint; manage any customer concerns regarding products purchased. New position has allowed me to help produce and give presentations about social justice issues such as anti-racism and homelessness and poverty; marketing on website and social media platforms such as Instagram and LinkedIn, developing new marketing strategies and campaigns to drive in support from schools, retirement homes and camps.
Education
Certification in Digital Marketing at York University
January 1, 2021 - January 6, 2026Honours BA - Political Science and History at University of Toronto Mississauga
September 1, 2016 - May 1, 2020Qualifications
Certification in Digital Marketing
January 1, 2021 - January 6, 2026Industry Experience
Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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