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I am a forward-thinking marketing professional and pragmatic problem-solver with a strong sense of initiative and team spirit. My creativity, combined with analytical thinking and practical experience, enables me to successfully develop and implement data-driven online marketing strategies. I leverage innovative technologies and AI-powered approaches to achieve sustainable results in dynamic market environments.…I am a forward-thinking marketing professional and pragmatic problem-solver with a strong sense of initiative and team spirit. My creativity, combined with analytical thinking and practical experience, enables me to successfully develop and implement data-driven online marketing strategies. I leverage innovative technologies and AI-powered approaches to achieve sustainable results in dynamic market environments.

Lara Orsenigo

Digital Marketer, Brand Strategist, Marketing Strategist, +3

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I am a forward-thinking marketing professional and pragmatic problem-solver with a strong sense of initiative and team spirit. My creativity, combined with analytical thinking and practical experience, enables me to successfully develop and implement data-driven online marketing strategies. I leverage innovative technologies and AI-powered approaches to achieve sustainable results in dynamic market environments.…I am a forward-thinking marketing professional and pragmatic problem-solver with a strong sense of initiative and team spirit. My creativity, combined with analytical thinking and practical experience, enables me to successfully develop and implement data-driven online marketing strategies. I leverage innovative technologies and AI-powered approaches to achieve sustainable results in dynamic market environments.

Available to hire

I am a forward-thinking marketing professional and pragmatic problem-solver with a strong sense of initiative and team spirit.

My creativity, combined with analytical thinking and practical experience, enables me to successfully develop and implement data-driven online marketing strategies. I leverage innovative technologies and AI-powered approaches to achieve sustainable results in dynamic market environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Advanced

English

Advanced

Work Experience

Marketing Manager at Lara Orsenigo GmbH

October 1, 2020 - January 1, 2022

Led development and optimization of data-driven online marketing strategies across SEO/SEA, content, CRM, email marketing and social media. Improved lead nurture and retention by enhancing CRM workflows and customer communications. Increased conversion rate by 52% through targeted cross-channel campaigns. Coordinated paid social media strategies to support digital marketing goals and ensured an environmentally conscious, globally-minded audience reach. Managed campaigns with SEMrush, Sistrix and Google Ads; oversaw content, targeting and tracking to drive a 25% revenue increase. Planned and executed social media campaigns and created promotional materials; implemented a customer loyalty program and email marketing campaigns.

Senior Marketing Manager / Social Media & Content Manager / Digital Marketing Associate at Lara Orsenigo GmbH

February 1, 2022 - November 20, 2025

Advanced data-driven performance marketing with a focus on SEO & SEA using GA4, SEMrush, Sistrix and Google Ads. Managed successful ad campaigns, content planning, targeting and tracking; helped achieve significant revenue growth. Led planning, coordination and execution of social media campaigns with active participation in concept development and creation of promotional materials. Implemented and managed a customer loyalty program and executed email marketing campaigns.