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Design lead with 9+ years of experience defining and executing global visual strategies across branding, packaging, and digital product experiences. I lead end-to-end design for both B2B and B2C lines, with a strong focus on user experience, consistency, and scalable design systems. I’ve managed multidisciplinary teams and international stakeholders, improved retail and digital experiences, and delivered high-quality creative across web, app, and campaigns. I combine strategic thinking with hands-on production to turn business goals into cohesive, measurable design outcomes.…Design lead with 9+ years of experience defining and executing global visual strategies across branding, packaging, and digital product experiences. I lead end-to-end design for both B2B and B2C lines, with a strong focus on user experience, consistency, and scalable design systems. I’ve managed multidisciplinary teams and international stakeholders, improved retail and digital experiences, and delivered high-quality creative across web, app, and campaigns. I combine strategic thinking with hands-on production to turn business goals into cohesive, measurable design outcomes.

Lara Pascual Fernández

Art Director, Designer, Graphic Designer

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Design lead with 9+ years of experience defining and executing global visual strategies across branding, packaging, and digital product experiences. I lead end-to-end design for both B2B and B2C lines, with a strong focus on user experience, consistency, and scalable design systems. I’ve managed multidisciplinary teams and international stakeholders, improved retail and digital experiences, and delivered high-quality creative across web, app, and campaigns. I combine strategic thinking with hands-on production to turn business goals into cohesive, measurable design outcomes.…Design lead with 9+ years of experience defining and executing global visual strategies across branding, packaging, and digital product experiences. I lead end-to-end design for both B2B and B2C lines, with a strong focus on user experience, consistency, and scalable design systems. I’ve managed multidisciplinary teams and international stakeholders, improved retail and digital experiences, and delivered high-quality creative across web, app, and campaigns. I combine strategic thinking with hands-on production to turn business goals into cohesive, measurable design outcomes.

Available to hire

Design lead with 9+ years of experience defining and executing global visual strategies across branding, packaging, and digital product experiences. I lead end-to-end design for both B2B and B2C lines, with a strong focus on user experience, consistency, and scalable design systems.

I’ve managed multidisciplinary teams and international stakeholders, improved retail and digital experiences, and delivered high-quality creative across web, app, and campaigns. I combine strategic thinking with hands-on production to turn business goals into cohesive, measurable design outcomes.

Skills

Branding

Figma

Experience Level

Branding

Expert

Figma

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Senior Designer at Bestmedia

January 1, 2023 - Present

Developed graphic materials and photo editing for brands within the Wella Company group, adapting campaigns for digital and offline formats. Ensured visual quality and brand consistency across multiple assets while collaborating with marketing and content teams to support effective communication.

Design Lead at GLO Science (USA)

January 1, 2023 - Present

Design lead within the Marketing team responsible for defining and executing the global visual strategy. End-to-end management of design across B2B and B2C, including branding, packaging, digital products (web and app), and campaigns. Led a retail identity redesign and improved user experience. Collaborated with international teams and managed design resources.

Senior Designer & Design Lead at Apache Digital

January 1, 2018 - January 1, 2023

Led the design team, coordinating projects and managing workloads. Produced graphic and multimedia materials across online and offline channels. Provided UX/UI prototyping for multiple clients and developed the agency’s visual identity. Optimized internal processes and delivered creative oversight contributing to strategic decision-making.

Design Intern at Prodigioso Volcán

January 1, 2017 - Present

Supported creative project development and production of graphic assets. Participated in ideation and campaign execution processes and collaborated with multidisciplinary teams. Provided assigned support work for BBVA.