I'm an influencer marketing–focused social media strategist with over 55,000 TikTok followers and a track record of viral short-form content. I build campaigns and content plans that leverage trending sounds, cultural moments, and data-driven insights to boost engagement and reach. I have a strong understanding of TikTok algorithm dynamics, trend forecasting, and audience engagement strategies. I excel at identifying high-performing creators, analyzing engagement patterns, and developing trend-based campaign concepts tailored for music promotion and digital marketing initiatives.…

Larissa Santos

I'm an influencer marketing–focused social media strategist with over 55,000 TikTok followers and a track record of viral short-form content. I build campaigns and content plans that leverage trending sounds, cultural moments, and data-driven insights to boost engagement and reach. I have a strong understanding of TikTok algorithm dynamics, trend forecasting, and audience engagement strategies. I excel at identifying high-performing creators, analyzing engagement patterns, and developing trend-based campaign concepts tailored for music promotion and digital marketing initiatives.…

Available to hire

I’m an influencer marketing–focused social media strategist with over 55,000 TikTok followers and a track record of viral short-form content. I build campaigns and content plans that leverage trending sounds, cultural moments, and data-driven insights to boost engagement and reach.

I have a strong understanding of TikTok algorithm dynamics, trend forecasting, and audience engagement strategies. I excel at identifying high-performing creators, analyzing engagement patterns, and developing trend-based campaign concepts tailored for music promotion and digital marketing initiatives.

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Work Experience

Independent TikTok Growth & Content Strategist at Self-Employed
January 1, 2023 - Present
Grew personal TikTok account to 55,000+ followers through organic growth strategies; Produced multiple viral videos leveraging trending sounds and cultural moments; Analyzed video performance metrics (retention, engagement rate, reach) to optimize content strategy; Identified creator engagement patterns to understand what drives audience conversion; Developed campaign-style content frameworks adaptable for influencer and music marketing initiatives; Monitored trending sounds and platform shifts to anticipate viral opportunities

Education

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet