Hi, I’m Lasha Saralidze, a graphic designer with 3+ years of experience creating branding systems, social media graphics, marketing visuals, and print materials across retail, corporate services, and printing industries. I’ve delivered 30+ social media visuals monthly, contributed to 10–15% engagement growth, and designed 15–20 print and packaging projects used by multiple retail brands. I’m skilled in logo design, typography, digital illustration, and brand identity systems, using Adobe Creative Suite to translate business goals into effective visual communication.…

Lasha Saralidze

Hi, I’m Lasha Saralidze, a graphic designer with 3+ years of experience creating branding systems, social media graphics, marketing visuals, and print materials across retail, corporate services, and printing industries. I’ve delivered 30+ social media visuals monthly, contributed to 10–15% engagement growth, and designed 15–20 print and packaging projects used by multiple retail brands. I’m skilled in logo design, typography, digital illustration, and brand identity systems, using Adobe Creative Suite to translate business goals into effective visual communication.…

Available to hire

Hi, I’m Lasha Saralidze, a graphic designer with 3+ years of experience creating branding systems, social media graphics, marketing visuals, and print materials across retail, corporate services, and printing industries. I’ve delivered 30+ social media visuals monthly, contributed to 10–15% engagement growth, and designed 15–20 print and packaging projects used by multiple retail brands.

I’m skilled in logo design, typography, digital illustration, and brand identity systems, using Adobe Creative Suite to translate business goals into effective visual communication.

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Language

Georgian
Fluent
English
Fluent

Work Experience

Graphic Designer (Contract) at LIBO Group
January 1, 2024 - January 1, 2024
Designed 4 logo concepts aligned with corporate brand strategy; 1 concept selected as the official company identity. Collaborated with a 3-person marketing team and company leadership to refine branding concepts. Delivered a full visual identity system within 2–3 weeks and coordinated with advertising partners for production.
Social Media Designer (Contract) at Hualing Plaza
January 1, 2023 - January 1, 2024
Produced approximately 30 social media graphics monthly for Instagram and Facebook campaigns. Designed promotional visuals for events, seasonal campaigns, and retail promotions. Contributed to a 10–15% increase in social media engagement through optimized campaign visuals. Collaborated with the Social Media Manager to align visuals with campaign messaging and marketing goals.
Graphic Designer (Contract) at LT D “Sharavandi”
January 1, 2022 - January 1, 2023
Designed 15–20 print projects including posters and brochures for local brands. Created packaging designs for brands including Didgori, Norbe buckwheat products, Nutri.ge, and bakery packaging. Redesigned typography and layout for Didgori packaging distributed across multiple Georgia retail stores.
Graphic Designer (Contract) at LT D Sharavandi
January 1, 2022 - January 1, 2023
Designed 15–20 print projects including posters and brochures for local brands. Created packaging designs for Didgori, NorBe Buckwheat products, Nutri.ge, and bakery packaging. Redesigned typography and layout for Didgori packaging distributed across multiple Georgian retail stores.

Education

Bachelor’s Degree in Fine and Applied Arts at Ilia State University
January 1, 2019 - January 1, 2023
Bachelor's Degree in Fine and Applied Arts at Ilia State University
January 1, 2019 - January 1, 2023

Qualifications

Faculty Recognition - Outstanding Diploma Project in Easel Graphics
January 11, 2030 - March 16, 2026
Faculty Recognition - Outstanding Diploma Project in Easel Graphics
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing
    paper LS FT- Lasha Saralidze Font Design


    LS / FT is an original Georgian typeface designed with a focus on structure, balance, and contemporary aesthetics. Inspired by the uniqueness of Georgian script, the project explores form, spacing, and visual rhythm to create a clean and expressive typographic identity.

    paper Daily Artworks - Illustrations

    A collection of daily illustrations and visual experiments created to explore creativity, refine style, and turn everyday ideas into engaging artwork. Each piece reflects a continuous journey of artistic growth and passion for visual storytelling.

    paper Logofolio Vol.01 — Selected Logos, Marks & Symbols

    LOGOFOLIO 2024–2026
    Selected Logos, Marks & Symbols
    A curated collection of brand identities crafted between 2024 and 2026. Each mark is built on a foundation of simplicity — stripping away the unnecessary to reveal the essential.
    From sports clubs to food brands, every logo tells a story through shape, weight, and space. Every curve, every weight, every negative space is a deliberate decision — each step of the process considered with intention.
    — Lasha Saralidze
    Brand & Identity Designer