I’m a senior digital marketing and SEO specialist with 15+ years of experience helping companies understand why their marketing works or fails, and how to fix it. My work sits at the intersection of SEO, website optimisation, and LLM-generated content quality. I regularly evaluate AI-produced marketing outputs such as positioning statements, campaign concepts, landing pages, and content plans, applying structured criteria around clarity, intent alignment, trust, ethical persuasion, and commercial relevance. I’ve led global digital marketing functions in regulated B2B environments, rebuilt websites into primary inbound channels, and scaled organic acquisition through better content structure rather than volume. More recently, I focus on LLM optimisation: entity clarity, structured content, fan-out query coverage, prompt engineering, and multi-surface discoverability across search engines and AI assistants. What sets me apart is judgement. I don’t just produce or approve content, I assess quality, explain why something works or doesn’t, and provide clear, actionable guidance to improve it. I work best with teams that care about quality, trust, and real outcomes, not vanity metrics.…I’m a senior digital marketing and SEO specialist with 15+ years of experience helping companies understand why their marketing works or fails, and how to fix it. My work sits at the intersection of SEO, website optimisation, and LLM-generated content quality. I regularly evaluate AI-produced marketing outputs such as positioning statements, campaign concepts, landing pages, and content plans, applying structured criteria around clarity, intent alignment, trust, ethical persuasion, and commercial relevance. I’ve led global digital marketing functions in regulated B2B environments, rebuilt websites into primary inbound channels, and scaled organic acquisition through better content structure rather than volume. More recently, I focus on LLM optimisation: entity clarity, structured content, fan-out query coverage, prompt engineering, and multi-surface discoverability across search engines and AI assistants. What sets me apart is judgement. I don’t just produce or approve content, I assess quality, explain why something works or doesn’t, and provide clear, actionable guidance to improve it. I work best with teams that care about quality, trust, and real outcomes, not vanity metrics.WWWW…