Multilingual Marketing Communications professional with over 8 years of experience across France, the Netherlands, and the Nordics, driving impact in the European tech and innovation ecosystem ๐ŸŒ Hands-on, strategy + operational excellence. Bilingual French-English.โ€ฆ

Lauri Aarnio

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Multilingual Marketing Communications professional with over 8 years of experience across France, the Netherlands, and the Nordics, driving impact in the European tech and innovation ecosystem ๐ŸŒ Hands-on, strategy + operational excellence. Bilingual French-English.โ€ฆ

Available to hire

Multilingual Marketing Communications professional with over 8 years of experience across France, the Netherlands, and the Nordics, driving impact in the European tech and innovation ecosystem ๐ŸŒ
Hands-on, strategy + operational excellence. Bilingual French-English.

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Language

French
Fluent
English
Fluent
Swedish
Intermediate
Dutch
Beginner
Finnish
Fluent

Work Experience

Head of Communications & Marketing at Hello Tomorrow
July 1, 2023 - October 1, 2024
Oversaw the company's communications & marketing strategy; managed a โ‚ฌ300k budget, external agencies, and cross-team collaboration. Collaborated with EISMEA and the European Innovation Council on event partnerships and deep-tech communications (EIC Scaling Club). Organized press conferences around investment trends; secured coverage in Sifted, Tech.eu, and the Financial Times. Executed digital campaigns highlighting European competitiveness around the Deep Tech talent program and EU Cassini's Space innovation programs; achieved high engagement across LinkedIn, newsletters and blogs. Set up dashboards using Google Analytics and Looker Studio to provide data-driven reporting for external stakeholders.
Communications Advisor โ€” Independent Projects at Freelance / Independent Projects
November 1, 2024 - Present
Planned communication strategies for emerging technology startups and accelerators (B2C & B2B). Used AI tools to support founders with marketing strategy, operational planning, and digital campaigns. Selected as a member of the Bpifrance Deep-Tech Startup Advisor Network, a community of experts supporting early-stage founders through strategic guidance.
Communication Manager at BeMyApp
April 1, 2019 - August 1, 2022
Oversaw the companyโ€™s communication and digital campaigns strategy, led a junior team, managed a โ‚ฌ280k budget and external vendors; delivered 60+ campaigns per year. Led communications on the EUโ€™s Open Source initiatives (EU FOSSA) and cybersecurity topics, as well as EU Green Deal topics, translating technical policy content into multi-channel campaigns.
Communication Officer (Full-time external contractor) at BeMyApp
September 1, 2022 - June 1, 2023
Engaged a community of 100K+ members through social media and newsletters, achieving 25% audience growth per year. Developed custom communication and PR campaigns for global organizations and companies such as the European Space Agency & Intel.
Communication Officer at Open2Europe
November 1, 2017 - March 1, 2019
Managed press and media lists, invitations and content; distributed press releases on new innovations.

Education

Executive Certificate in Innovation Management and Entrepreneurship at HEC Paris (Executive Education)
June 1, 2025 - February 1, 2026
Master of Arts (MA), Digital Communications at Erasmus University Rotterdam
September 1, 2015 - September 1, 2016
Bachelor of Social Sciences (BSocSc) at University of Helsinki
September 1, 2011 - March 1, 2015
Erasmus Exchange at Paris 1 Panthรฉon-Sorbonne
September 1, 2013 - July 1, 2014

Qualifications

Executive Certificate in Innovation Management and Entrepreneurship
June 1, 2025 - February 1, 2026
Member, Bpifrance Deep-Tech Startup Advisor Network
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Government, Education