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I am Laura Vanessa Bejarano, a UX Content Designer and SEO Strategist with 5+ years of experience weaving content strategy, information architecture, and AI-assisted optimization into scalable digital systems. I specialize in aligning SEO and UX for large-scale projects, including migrations and redesigns, to improve user experiences and organic performance. My approach blends research, data, and empathetic design to drive measurable results. I’ve led SEO and IA initiatives at Davivienda, shaped login/registration experiences, and championed accessibility and AI-driven interaction improvements (e.g., Vivi, a virtual assistant). I enjoy mixed-method research to diagnose friction points that affect user retention and I’m excited about applying Generative AI to validate hypotheses quickly and iteratively.…I am Laura Vanessa Bejarano, a UX Content Designer and SEO Strategist with 5+ years of experience weaving content strategy, information architecture, and AI-assisted optimization into scalable digital systems. I specialize in aligning SEO and UX for large-scale projects, including migrations and redesigns, to improve user experiences and organic performance. My approach blends research, data, and empathetic design to drive measurable results. I’ve led SEO and IA initiatives at Davivienda, shaped login/registration experiences, and championed accessibility and AI-driven interaction improvements (e.g., Vivi, a virtual assistant). I enjoy mixed-method research to diagnose friction points that affect user retention and I’m excited about applying Generative AI to validate hypotheses quickly and iteratively.

Laura Vanessa Bejarano

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I am Laura Vanessa Bejarano, a UX Content Designer and SEO Strategist with 5+ years of experience weaving content strategy, information architecture, and AI-assisted optimization into scalable digital systems. I specialize in aligning SEO and UX for large-scale projects, including migrations and redesigns, to improve user experiences and organic performance. My approach blends research, data, and empathetic design to drive measurable results. I’ve led SEO and IA initiatives at Davivienda, shaped login/registration experiences, and championed accessibility and AI-driven interaction improvements (e.g., Vivi, a virtual assistant). I enjoy mixed-method research to diagnose friction points that affect user retention and I’m excited about applying Generative AI to validate hypotheses quickly and iteratively.…I am Laura Vanessa Bejarano, a UX Content Designer and SEO Strategist with 5+ years of experience weaving content strategy, information architecture, and AI-assisted optimization into scalable digital systems. I specialize in aligning SEO and UX for large-scale projects, including migrations and redesigns, to improve user experiences and organic performance. My approach blends research, data, and empathetic design to drive measurable results. I’ve led SEO and IA initiatives at Davivienda, shaped login/registration experiences, and championed accessibility and AI-driven interaction improvements (e.g., Vivi, a virtual assistant). I enjoy mixed-method research to diagnose friction points that affect user retention and I’m excited about applying Generative AI to validate hypotheses quickly and iteratively.

Available to hire

I am Laura Vanessa Bejarano, a UX Content Designer and SEO Strategist with 5+ years of experience weaving content strategy, information architecture, and AI-assisted optimization into scalable digital systems. I specialize in aligning SEO and UX for large-scale projects, including migrations and redesigns, to improve user experiences and organic performance. My approach blends research, data, and empathetic design to drive measurable results.

I’ve led SEO and IA initiatives at Davivienda, shaped login/registration experiences, and championed accessibility and AI-driven interaction improvements (e.g., Vivi, a virtual assistant). I enjoy mixed-method research to diagnose friction points that affect user retention and I’m excited about applying Generative AI to validate hypotheses quickly and iteratively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Sr. UX Content Designer at Banco Davivienda

January 1, 2022 - December 31, 2025

Responsible for UX writing in the redesign of the bank's application, including the creation of buyer personas, content guidelines, accessibility, information architecture, positioning, and SEO consultancy. Conducted user research for content creation and testing.

Sr. UX Writer at Mercado Libre

January 1, 2025 - Present

Focused on UX writing for the brand manual related to registration and login screens, including the ideation of user flows and the creation of automation prompts for daily tasks.

UX Writer | SEO on-page manager at Sí Señor agencia

January 1, 2021 - December 31, 2022

Wrote and optimized website and application content, creating brand voice and tone profiles based on buyer personas, and organizing content effectively.

Growth Social Manager | Content Creator at Sí Señor agencia

January 1, 2020 - December 31, 2021

Developed social media strategies, monitored performance, and wrote blogs and web content.

Professional in information gathering at Multimedia Service

January 1, 2019 - December 31, 2019

Executed communication strategies for community practice development, focusing on research and content creation for virtual courses.

Sr. UX Content Designer at Davivienda Bank

January 1, 2022 - December 31, 2025

Responsible for UX writing for the bank app redesign, including creating buyer personas, content guidelines, accessibility, information architecture, and SEO consultancy.

Información Levantamiento Profesional at Multimedia Service

January 1, 2019 - December 31, 2019

Executed communication strategies for developing communities of practice and researched content for virtual courses.

Sr. UX Writer & Content Designer at Mercado Libre

April 1, 2025 - January 1, 2026

Designed a validation model 'Mago de Oz' supported by AI, enabling the design team to adopt agile methodologies to validate hypotheses and optimize resources. Adapted service logic and business rules for agnostic account identification (Personal vs. Business) across 4 countries, aligning backend constraints and regional legal requirements with the end-user experience. Participated in mixed-method research (quantitative data analysis + qualitative CX feedback) to diagnose friction points impacting user retention; defined a proactive UX design strategy. Co-designed and validated unified login/registration flows in Brazil, using moderated usability tests that reached ~90% clarity.

UX Content Designer at Davivienda

September 1, 2022 - April 1, 2025

Led the SEO strategy and information architecture for the web ecosystem redesign, managing an organic traffic of approximately 2.7M. Ensured site authority (Authority Score) of 65 during migration to the new site; defined URL architecture, heading hierarchy and content guidelines for SEO + UX. Ensured WCAG 2.2 compliance in web/app redesign, adapting flows and content for accessibility. Participated in the training of virtual assistant Vivi (Verte X AI), applying brand-driven behavioral principles to improve interaction.

UX Writer & SEO On-Page Manager at Sí Señor Agencia

January 1, 2020 - September 1, 2022

Defined processes and standards for SEO + UX Writing for diverse clients, integrating content architecture with conversational copy. Performed URL analysis for sites of varying sizes using Screaming Frog to inform decision-making. Conducted keyword research and produced optimized content to improve organic rankings for corporate brands.