Hi, I'm Lau Moreno, a Marketing Manager with over eight years of experience in driving growth through strategic planning and data-driven campaigns. I enjoy leading teams and crafting creative solutions that enhance customer acquisition and retention. My passion for effective marketing strategies constantly keeps me engaged in this fast-paced industry. Let's connect and explore new opportunities together!

Lau Moreno

Hi, I'm Lau Moreno, a Marketing Manager with over eight years of experience in driving growth through strategic planning and data-driven campaigns. I enjoy leading teams and crafting creative solutions that enhance customer acquisition and retention. My passion for effective marketing strategies constantly keeps me engaged in this fast-paced industry. Let's connect and explore new opportunities together!

Available to hire

Hi, I’m Lau Moreno, a Marketing Manager with over eight years of experience in driving growth through strategic planning and data-driven campaigns. I enjoy leading teams and crafting creative solutions that enhance customer acquisition and retention. My passion for effective marketing strategies constantly keeps me engaged in this fast-paced industry. Let’s connect and explore new opportunities together!

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Manager at Sequence Events
June 1, 2025 - November 20, 2025
Coordinated content updates across websites, blogs, emails, and social media, supporting event communication strategy. Managed the Universal Marketing Tracker to streamline coverage, assets, reporting, and SEO tasks. Supported award submissions and special marketing projects, enhancing brand visibility and industry recognition.
Marketing Manager at Omni Bedford Springs
January 1, 2025 - November 20, 2025
Developed and implemented engaging content strategies for social media platforms, increasing engagement and growth in follower base by aligning content with brand strategy and targeting the resort's key audience segments. Monitored and responded to guest reviews to enhance online reputation.
Growth Marketing Manager at Bold S.A.S (Fintech)
April 1, 2023 - April 1, 2023
Led acquisition marketing campaigns, driving a 10% growth in user base across paid search, display, email campaigns, social channels, and affiliates. Directed data-driven experiments, improving targeting and increasing acquisition by 25% across multiple platforms. Executed go-to-market strategies using analytical insights, increasing first-quarter sales by 16%.
Head of Marketing B2C at Mensajeros Urbanos (Logistics)
April 1, 2022 - April 1, 2022
Executed full-funnel strategies using lifecycle marketing strategy and journey mapping, increasing retention by 15% and conversions by 10%. Managed agencies and led media planning, improving ad ROI by 15% and campaign performance by 30%. Led influencer partnerships across tiers, boosting brand reach and driving a 40% rise in sales conversions.
Marketing Manager at Domicilios.com (Food delivery)
September 1, 2019 - September 1, 2019
Optimized SEM, SEO, and social media, boosting monthly orders by 22% and elevating brand engagement. Launched retention and communications campaigns, achieving a 40% retention rate and a 10% growth in monthly orders. Executed ATL/BTL campaigns and OOH activations, driving 11% YoY growth and up to 500% in key markets.
Marketing Manager at Bold S.A.S
April 1, 2023 - April 1, 2023
Led acquisition marketing campaigns, driving a 10% growth in user base across paid search, display, email campaigns, social channels, and affiliates. Directed data-driven experiments, improving targeting and increasing acquisition by 25% in multiple platforms.
Head of Marketing B2C at Mensajeros Urbanos
April 1, 2022 - April 1, 2022
Executed full-funnel strategies using lifecycle marketing strategy and journey mapping, increasing retention by 15% and conversions by 10%. Managed agencies and led media planning, improving ad ROI by 15% and campaign performance by 30%.
Marketing Manager at Puntored - Puntopay
July 1, 2021 - July 1, 2021
Built and led a diverse marketing team from scratch, increasing productivity by 20%. Directed multichannel acquisition and retention strategies, driving an 18% boost in engagement and revenue.
Marketing Manager at Domicilios.com
September 1, 2019 - September 1, 2019
Optimized SEM, SEO, and social media, boosting monthly orders by 22% and elevating brand engagement. Launched retention and communications campaigns, with a 40% retention rate and 10% growth in monthly orders.

Education

Master's Degree in Marketing at Universidad de los Andes
November 1, 2022 - November 20, 2025
Master of Marketing at Universidad de los Andes
November 1, 2022 - November 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Financial Services