I'm a Melbourne-based Marketing and Events specialist with 8 years of experience working across premium hospitality, luxury and wellness brands. I'm the kind of person who bridges the gap between creative vision and real-world execution, whether that's rebuilding a website from scratch, running a campaign end-to-end, or producing an event that people actually remember. ๐ŸŽฏ My background spans brand strategy, SEO/SEA, UX, content creation, social media, email marketing and live event production. Most recently, I led the full digital strategy for a premium caviar brand and grew their e-shop traffic by 383% and revenue by 343% in 12 months. I've also managed budgets up to โ‚ฌ50,000, directed cross-functional teams of 15, and co-founded my own event company. I work best with brands that have a clear purpose and genuinely care about the impact they make. I'm also a certified Health Coach, which means wellness brands feel like a natural fit alongside hospitality and events. ๐ŸŒฟ Currently based in Seddon, Melbourne. Available for freelance projects in marketing strategy, content, digital, and event production. Fluent in English and French.โ€ฆ

Laura Bedo

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I'm a Melbourne-based Marketing and Events specialist with 8 years of experience working across premium hospitality, luxury and wellness brands. I'm the kind of person who bridges the gap between creative vision and real-world execution, whether that's rebuilding a website from scratch, running a campaign end-to-end, or producing an event that people actually remember. ๐ŸŽฏ My background spans brand strategy, SEO/SEA, UX, content creation, social media, email marketing and live event production. Most recently, I led the full digital strategy for a premium caviar brand and grew their e-shop traffic by 383% and revenue by 343% in 12 months. I've also managed budgets up to โ‚ฌ50,000, directed cross-functional teams of 15, and co-founded my own event company. I work best with brands that have a clear purpose and genuinely care about the impact they make. I'm also a certified Health Coach, which means wellness brands feel like a natural fit alongside hospitality and events. ๐ŸŒฟ Currently based in Seddon, Melbourne. Available for freelance projects in marketing strategy, content, digital, and event production. Fluent in English and French.โ€ฆ

Available to hire

Iโ€™m a Melbourne-based Marketing and Events specialist with 8 years of experience working across premium hospitality, luxury and wellness brands. Iโ€™m the kind of person who bridges the gap between creative vision and real-world execution, whether thatโ€™s rebuilding a website from scratch, running a campaign end-to-end, or producing an event that people actually remember. ๐ŸŽฏ
My background spans brand strategy, SEO/SEA, UX, content creation, social media, email marketing and live event production. Most recently, I led the full digital strategy for a premium caviar brand and grew their e-shop traffic by 383% and revenue by 343% in 12 months. Iโ€™ve also managed budgets up to โ‚ฌ50,000, directed cross-functional teams of 15, and co-founded my own event company.
I work best with brands that have a clear purpose and genuinely care about the impact they make. Iโ€™m also a certified Health Coach, which means wellness brands feel like a natural fit alongside hospitality and events. ๐ŸŒฟ
Currently based in Seddon, Melbourne. Available for freelance projects in marketing strategy, content, digital, and event production. Fluent in English and French.

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Work Experience

Marketing & Communications Lead at Miaraka Vibes
December 1, 2021 - Present
Led 360ยฐ marketing strategy, annual planning, budget management, and ensured consistent brand identity across all channels for three main brands (Luxury, High-End, Mid-Range) and three secondary brands. Delivered four website projects including three full redesigns and one built from zero in two weeks, enhancing brand presence and digital performance. Managed social channels ensuring consistent storytelling across email campaigns, SEO/SEA, and live events.
Marketing & Communications Project Manager Assistant at Groupe Bert Rand (Hospitality)
January 1, 2018 - June 1, 2018
Supported marketing and communications projects for hospitality clients, coordinating campaigns, vendors and timelines; assisted in event-related activities and client communications.
Market Research Interviewer at Aviso Group
May 1, 2017 - July 31, 2017
Conducted market research interviews, collected data, and supported studies to inform client marketing strategies.
Assistant Event Manager at Live! By GL Events
June 1, 2015 - December 31, 2015
Assisted with event management, on-site coordination, vendor liaison, and logistics to support successful events.

Education

Add your educational history here.

Qualifications

Health Coach Certification
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Consumer Goods