Senior-level, award-winning, full-stack WordPress developer with over 15 years of experience. --- Successfully managed both small and large-scale projects from concept to launch. Expertise spans WordPress architecture, front-end development, user experience optimization, and leading remote teams. My sites have won four IEDC Excellence awards, three dotCOMMs honoring excellence in web creativity and digital communication, a MarCom Gold prize, and a "best of category" from the Horizon Interactive Awards. --- **Employment and project experience** **WordPress Developer | Oct 2012 - Present** Self-Employed, Remote - Led full lifecycle development of dozens of custom WordPress sites and applications for diverse clientele including Fortune 500 companies, government agencies, and SMBs - Managed distributed teams of 5-10 digital consultants including designers, developers, copywriters; ensured flawless collaboration and on-time delivery - Partnered closely with clients to interpret needs, set project scope and priorities, manage budgets and timelines - Oversaw complex site migrations, integrations, and large-scale custom database development - Established and enforced coding standards, security protocols, testing/QA procedures, documentation - Mentored junior developers; conducted code reviews to ensure adherence to best practices - Spearheaded adoption of project management tools facilitating team collaboration - Evangelized emerging technologies; provided strategic guidance on optimal tech approaches - Delivered 4 award-winning sites recognized for excellence in design, UX, and innovation **Web Developer | Sep 2007 - Oct 2012** NBC.com, Universal City, CA - Led development for hit shows including _The Office, 30 Rock, Parks & Recreation, Friday Night Lights_, and _ER_ as well as high-profile events like the Olympics and Super Bowl - Managed a small team of developers; mentored them on proprietary CMS and coding standards - Helped launch full-episode video streaming in 2008; integrated streaming across show microsites - Partnered with cross-functional teams including producers, writers, web producers, designers, video, and QA - Contributed to major redesigns of nbc.com and yearly show microsite refreshes **Web Developer | May 2006 - Nov 2006** AmericanIdol.com, Beverly Hills, CA - Maintained website functionality and performance for AmericanIdol.com using proprietary CMS - Implemented frontend updates and new features on tight deadlines for weekly live shows - Collaborated with producers and editors to align web content with popular televised episodes - Optimized site to handle huge traffic spikes driven by 36+ million viewers for Season 5 finale - Contributed to digital experience for one of the most watched television shows at the time - Ensured seamless integration of video content and live voting modules - Troubleshot and fixed bugs quickly during peak traffic periods to avoid disruption

laurabirek

Twine
5.0 (2 reviews)

Senior-level, award-winning, full-stack WordPress developer with over 15 years of experience. --- Successfully managed both small and large-scale projects from concept to launch. Expertise spans WordPress architecture, front-end development, user experience optimization, and leading remote teams. My sites have won four IEDC Excellence awards, three dotCOMMs honoring excellence in web creativity and digital communication, a MarCom Gold prize, and a "best of category" from the Horizon Interactive Awards. --- **Employment and project experience** **WordPress Developer | Oct 2012 - Present** Self-Employed, Remote - Led full lifecycle development of dozens of custom WordPress sites and applications for diverse clientele including Fortune 500 companies, government agencies, and SMBs - Managed distributed teams of 5-10 digital consultants including designers, developers, copywriters; ensured flawless collaboration and on-time delivery - Partnered closely with clients to interpret needs, set project scope and priorities, manage budgets and timelines - Oversaw complex site migrations, integrations, and large-scale custom database development - Established and enforced coding standards, security protocols, testing/QA procedures, documentation - Mentored junior developers; conducted code reviews to ensure adherence to best practices - Spearheaded adoption of project management tools facilitating team collaboration - Evangelized emerging technologies; provided strategic guidance on optimal tech approaches - Delivered 4 award-winning sites recognized for excellence in design, UX, and innovation **Web Developer | Sep 2007 - Oct 2012** NBC.com, Universal City, CA - Led development for hit shows including _The Office, 30 Rock, Parks & Recreation, Friday Night Lights_, and _ER_ as well as high-profile events like the Olympics and Super Bowl - Managed a small team of developers; mentored them on proprietary CMS and coding standards - Helped launch full-episode video streaming in 2008; integrated streaming across show microsites - Partnered with cross-functional teams including producers, writers, web producers, designers, video, and QA - Contributed to major redesigns of nbc.com and yearly show microsite refreshes **Web Developer | May 2006 - Nov 2006** AmericanIdol.com, Beverly Hills, CA - Maintained website functionality and performance for AmericanIdol.com using proprietary CMS - Implemented frontend updates and new features on tight deadlines for weekly live shows - Collaborated with producers and editors to align web content with popular televised episodes - Optimized site to handle huge traffic spikes driven by 36+ million viewers for Season 5 finale - Contributed to digital experience for one of the most watched television shows at the time - Ensured seamless integration of video content and live voting modules - Troubleshot and fixed bugs quickly during peak traffic periods to avoid disruption

Available to hire
credit-card $1200 per day ($150 per hour)

Senior-level, award-winning, full-stack WordPress developer with over 15 years of experience.


Successfully managed both small and large-scale projects from concept to launch. Expertise spans WordPress architecture, front-end development, user experience optimization, and leading remote teams. My sites have won four IEDC Excellence awards, three dotCOMMs honoring excellence in web creativity and digital communication, a MarCom Gold prize, and a “best of category” from the Horizon Interactive Awards.


Employment and project experience

WordPress Developer | Oct 2012 - Present

Self-Employed, Remote

  • Led full lifecycle development of dozens of custom WordPress sites and applications for diverse clientele including Fortune 500 companies, government agencies, and SMBs
  • Managed distributed teams of 5-10 digital consultants including designers, developers, copywriters; ensured flawless collaboration and on-time delivery
  • Partnered closely with clients to interpret needs, set project scope and priorities, manage budgets and timelines
  • Oversaw complex site migrations, integrations, and large-scale custom database development
  • Established and enforced coding standards, security protocols, testing/QA procedures, documentation
  • Mentored junior developers; conducted code reviews to ensure adherence to best practices
  • Spearheaded adoption of project management tools facilitating team collaboration
  • Evangelized emerging technologies; provided strategic guidance on optimal tech approaches
  • Delivered 4 award-winning sites recognized for excellence in design, UX, and innovation

Web Developer | Sep 2007 - Oct 2012

NBC.com, Universal City, CA

  • Led development for hit shows including The Office, 30 Rock, Parks & Recreation, Friday Night Lights, and ER as well as high-profile events like the Olympics and Super Bowl
  • Managed a small team of developers; mentored them on proprietary CMS and coding standards
  • Helped launch full-episode video streaming in 2008; integrated streaming across show microsites
  • Partnered with cross-functional teams including producers, writers, web producers, designers, video, and QA
  • Contributed to major redesigns of nbc.com and yearly show microsite refreshes

Web Developer | May 2006 - Nov 2006

AmericanIdol.com, Beverly Hills, CA

  • Maintained website functionality and performance for AmericanIdol.com using proprietary CMS
  • Implemented frontend updates and new features on tight deadlines for weekly live shows
  • Collaborated with producers and editors to align web content with popular televised episodes
  • Optimized site to handle huge traffic spikes driven by 36+ million viewers for Season 5 finale
  • Contributed to digital experience for one of the most watched television shows at the time
  • Ensured seamless integration of video content and live voting modules
  • Troubleshot and fixed bugs quickly during peak traffic periods to avoid disruption
See more

Experience Level

Adobe Audition
Expert
Adobe Photoshop
Expert
Bootstrap
Expert
Copywriting
Expert
CSS
Expert
Freelance Gig
Expert
HTML5
Expert
PHP
Expert
WordPress
Expert
JavaScript
Expert
Figma
Expert
Adobe XD
Expert
Animation
Intermediate
UI
Intermediate
Adobe Illustrator
Intermediate
Adobe Premiere Pro
Intermediate
See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Industry Experience

Travel & Hospitality, Media & Entertainment
    uniE621 Invest in Holland
    As the lead web developer, I was excited to take on the challenge of building a custom Wordpress theme for the Netherlands Foreign Investment Agency. This project was not only complex, but also highly rewarding, especially since the resulting site won multiple awards, including a Silver Award from the International Economic Development Council and a Best of Category award from the Horizon Interactive Awards. One of the major highlights of this project was implementing geotargeting to provide custom content for different regions, which helped to make the site more engaging and informative. Additionally, I created custom infographics that were not only visually stunning, but also highly functional and interactive, using the Highcharts library to provide beautiful, complex data visualizations that could be easily updated by the NFIA team. To further enhance the site's functionality, I also implemented multiple custom post types and features, including custom maps and interactive elements. And to make sure that the site was easy to manage and maintain, I ensured that it was completely editable by the client in the Wordpress CMS. Overall, the Netherlands Foreign Investment Agency project was an exciting and challenging opportunity for me to showcase my web development skills and expertise. And with the resulting site winning multiple awards, I'm proud to have been a part of a project that achieved both visual excellence and functional efficacy.
    uniE621 Choose Colorado
    As a web developer with extensive experience in Wordpress, I was thrilled to take on the challenge of building a custom theme for the Colorado Office of Economic Development and International Trade. The site's design and functionality needed to effectively communicate the state's unique economic opportunities and resources to businesses and investors, while also being easy to use and maintain for the client. To achieve this, I leveraged my skills in front-end development to create full-page video backgrounds with interactive animations that immediately engage visitors and draw attention to the state's many advantages. Custom maps using GIS and SVG overlays were integrated into the site, providing users with a visually stunning and informative way to explore the state's diverse regions and industries. To ensure the client could easily manage and update the site, I created multiple custom post types and taxonomies that streamlined content creation and organization. This allowed the client to take full control of the site's content and structure without requiring ongoing developer support or maintenance. I am honored to have delivered a Gold Award-winning website that not only showcases the unique economic opportunities and resources available in Colorado but also stands out for its highly functional and visually stunning design. This project was a true testament to my expertise in Wordpress development and my ability to create custom solutions that meet the unique needs of my clients. I am proud to have received recognition for my work from the prestigious MarCom Awards, which only motivates me to continue pushing the boundaries of web development and delivering top-notch results for my clients. #wordpress #webdeveloper #developer
    uniE621 DCI
    For this project, I was tasked with building another custom Wordpress theme, and one of the standout features was the Meet Your Team page. With over 80 employees at DCI, the challenge was to create an interactive directory that provided users with quick and easy access to information about each team member, without sacrificing page load speed. To achieve this, I employed a range of advanced techniques on both the front end and backend of the site. In the backend, I set up custom fields within a custom post type, enabling DCI to manage the content entry and visibility for each employee. On the front end, I combined a typical Wordpress loop with some asynchronous loading of individual posts, resulting in a seamless user experience that met the client's vision. Overall, this project was a testament to my ability to build highly functional and user-friendly websites, even in the face of complex challenges. By leveraging my expertise in Wordpress development, I was able to deliver a custom theme that not only met DCI's needs, but exceeded their expectations. #webdeveloper #wordpress #developer
    uniE621 Charlotte's Backyard
    As the lead web developer for the Charlotte's Backyard economic development site, I was proud to partner with Cleveland County Economic Development Partnership (CCEDP) and Development Counsellors International (DCI) to create a brand and website that focuses on tying Cleveland County to nearby Charlotte to attract talent to work in the region's manufacturing industry. Using Wordpress, I developed a custom theme with clean, semantic front-end coding, responsive design, and a user-friendly CMS for easy updates. The site was a success, earning the 2018 dotCOMM Platinum award for its innovative design and functionality. With hundreds of open manufacturing jobs in the area, the urgent need to attract talent to live and work in Cleveland County was a challenge that we met head-on. By creating an engaging, informative website that highlights the region's unique selling points and ties to Charlotte, we were able to help CCEDP achieve their goals and support the local economy. #developer #webdeveloper #wordpress

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