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I'm Laura Blagoev, a marketing and digital strategy leader with 11+ years of international experience across Finland, the UK, and New Zealand. I specialise in digital marketing, eCommerce, and content strategy, helping brands build momentum and drive commercial growth in health, technology and innovation sectors. I'm grounded in AI and automation—since my LSE dissertation in 2016—and I apply AI tools daily to content creation, strategy, and workflows. As CMO at FVR, I lead brand and comms, steer cross-functional teams, and oversee a six-figure marketing budget while championing data-driven, customer-centric growth.…I'm Laura Blagoev, a marketing and digital strategy leader with 11+ years of international experience across Finland, the UK, and New Zealand. I specialise in digital marketing, eCommerce, and content strategy, helping brands build momentum and drive commercial growth in health, technology and innovation sectors. I'm grounded in AI and automation—since my LSE dissertation in 2016—and I apply AI tools daily to content creation, strategy, and workflows. As CMO at FVR, I lead brand and comms, steer cross-functional teams, and oversee a six-figure marketing budget while championing data-driven, customer-centric growth.

Laura Blagoev

Marketing Strategist, Brand Designer, Content Creator, +3

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I'm Laura Blagoev, a marketing and digital strategy leader with 11+ years of international experience across Finland, the UK, and New Zealand. I specialise in digital marketing, eCommerce, and content strategy, helping brands build momentum and drive commercial growth in health, technology and innovation sectors. I'm grounded in AI and automation—since my LSE dissertation in 2016—and I apply AI tools daily to content creation, strategy, and workflows. As CMO at FVR, I lead brand and comms, steer cross-functional teams, and oversee a six-figure marketing budget while championing data-driven, customer-centric growth.…I'm Laura Blagoev, a marketing and digital strategy leader with 11+ years of international experience across Finland, the UK, and New Zealand. I specialise in digital marketing, eCommerce, and content strategy, helping brands build momentum and drive commercial growth in health, technology and innovation sectors. I'm grounded in AI and automation—since my LSE dissertation in 2016—and I apply AI tools daily to content creation, strategy, and workflows. As CMO at FVR, I lead brand and comms, steer cross-functional teams, and oversee a six-figure marketing budget while championing data-driven, customer-centric growth.

Available to hire

I’m Laura Blagoev, a marketing and digital strategy leader with 11+ years of international experience across Finland, the UK, and New Zealand. I specialise in digital marketing, eCommerce, and content strategy, helping brands build momentum and drive commercial growth in health, technology and innovation sectors.

I’m grounded in AI and automation—since my LSE dissertation in 2016—and I apply AI tools daily to content creation, strategy, and workflows. As CMO at FVR, I lead brand and comms, steer cross-functional teams, and oversee a six-figure marketing budget while championing data-driven, customer-centric growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Finnish

Fluent

Bulgarian

Fluent

English

Fluent

Swedish

Intermediate

German

Intermediate

Italian

Intermediate

Work Experience

Chief Marketing & Communications Officer at FVR – Finnish Vaccine Research

January 1, 2025 - Present

Lead all marketing and communications across B2B and B2C, supporting national and EU-level clinical research programmes; sit on the Senior Leadership Team with full ownership of brand strategy and a six-figure marketing budget. Manage cross-functional teams and agency partners; act as senior spokesperson at clinical and research forums. Rebrand and portal launch improved engagement, retention, and operational workflows; actively contributed to the European Commission's Be Ready preparedness initiative.

Head of eCommerce & Digital at Kyrö Distillery Company

December 1, 2023 - January 1, 2025

Full P&L ownership of global eCommerce ventures (D2C, Amazon, marketplaces) across Europe and North America; led digital marketing and content strategy. Shopify relaunch: rebuilt four stores (Finland, Germany, UK, US) in four months; grew organic traffic 135%+ and German sales by 40%. Audience growth: grew social channels 31%+ in under seven months.

Global Product Marketing Manager & Qt Academy Program Owner at Qt Group

July 1, 2022 - September 1, 2023

Led annual content strategy for Application Development, Community, and eLearning; created whitepapers, product messaging, and GTM plans. Qt Academy — built from scratch: branded and launched Qt's global learning platform end-to-end: visual identity and platform architecture; led Qt Insight GTM for analytics solution, owning value proposition, messaging, and launch plan. SEO improvements lifted organic traffic 40%+ within three months.

Marketing & eCommerce Director at BLIS Technologies

April 1, 2021 - April 1, 2022

Business unit leader for all global D2C marketing and eCommerce, managing a cross-functional team of seven. Revenue: increased eCommerce sales 30%+; bundling drove 60%+ YoY revenue growth.

eCommerce Lead at Lion New Zealand

May 1, 2020 - April 1, 2021

eCommerce build: Launched eCommerce strategy for Delivereasy across NZ cities; grew customer AOV 14% and Facebook Paid revenue 91% via bundling.

Digital Marketing Executive at Evode Group

November 1, 2015 - June 1, 2017

Digital marketing execution; contributed to major client wins (Britain's Got Talent, ITV Love Island, Comic Relief US, Cheryl) and growth in merch sales; progressed through roles in the agency.

Senior Account Manager at Evode Group

June 1, 2017 - March 1, 2018

Managed client accounts and campaigns for entertainment clients; led cross-functional teams and delivered successful merch and marketing initiatives.

Marketing & eCommerce Director at Evode Group

March 1, 2018 - March 1, 2020

Progressed to lead marketing and ecommerce for the group; built and managed teams of up to 15; delivered eCommerce and print-on-demand for major clients; finalist at the 2019 International Licensing Awards.