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I am a bilingual brand specialist and graphic designer with over 14 years of experience in brand design, magazines production, and 360 marketing strategies for multinational companies in beauty, services, retail/wholesale, healthcare and consulting. I lead projects that boost brand awareness, customer experience, and digitalization, blending analytical thinking with creativity to deliver measurable results. I hold a post-graduate degree in Digital Marketing from ESAN and a degree in Advertising Graphic Design from IPAD, and I work as an independent contractor through Laura Design Studio LLC, collaborating with clients such as ILKO and Broward Health. In addition to design, I have hands-on experience in art direction, editorial production, and social media content design across multiple platforms. I am passionate about translating brand values into cohesive visual narratives, ensuring consistency across print and digital channels, and driving engaging experiences for customers. My work spans branding, packaging, magazine production, CSR campaigns, and marketing collateral, with a proven track record of delivering creative solutions that align with business goals and resonate with diverse audiences.…I am a bilingual brand specialist and graphic designer with over 14 years of experience in brand design, magazines production, and 360 marketing strategies for multinational companies in beauty, services, retail/wholesale, healthcare and consulting. I lead projects that boost brand awareness, customer experience, and digitalization, blending analytical thinking with creativity to deliver measurable results. I hold a post-graduate degree in Digital Marketing from ESAN and a degree in Advertising Graphic Design from IPAD, and I work as an independent contractor through Laura Design Studio LLC, collaborating with clients such as ILKO and Broward Health. In addition to design, I have hands-on experience in art direction, editorial production, and social media content design across multiple platforms. I am passionate about translating brand values into cohesive visual narratives, ensuring consistency across print and digital channels, and driving engaging experiences for customers. My work spans branding, packaging, magazine production, CSR campaigns, and marketing collateral, with a proven track record of delivering creative solutions that align with business goals and resonate with diverse audiences.

Laura

Brand Designer, Graphic Designer, Packaging Designer, +6

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I am a bilingual brand specialist and graphic designer with over 14 years of experience in brand design, magazines production, and 360 marketing strategies for multinational companies in beauty, services, retail/wholesale, healthcare and consulting. I lead projects that boost brand awareness, customer experience, and digitalization, blending analytical thinking with creativity to deliver measurable results. I hold a post-graduate degree in Digital Marketing from ESAN and a degree in Advertising Graphic Design from IPAD, and I work as an independent contractor through Laura Design Studio LLC, collaborating with clients such as ILKO and Broward Health. In addition to design, I have hands-on experience in art direction, editorial production, and social media content design across multiple platforms. I am passionate about translating brand values into cohesive visual narratives, ensuring consistency across print and digital channels, and driving engaging experiences for customers. My work spans branding, packaging, magazine production, CSR campaigns, and marketing collateral, with a proven track record of delivering creative solutions that align with business goals and resonate with diverse audiences.…I am a bilingual brand specialist and graphic designer with over 14 years of experience in brand design, magazines production, and 360 marketing strategies for multinational companies in beauty, services, retail/wholesale, healthcare and consulting. I lead projects that boost brand awareness, customer experience, and digitalization, blending analytical thinking with creativity to deliver measurable results. I hold a post-graduate degree in Digital Marketing from ESAN and a degree in Advertising Graphic Design from IPAD, and I work as an independent contractor through Laura Design Studio LLC, collaborating with clients such as ILKO and Broward Health. In addition to design, I have hands-on experience in art direction, editorial production, and social media content design across multiple platforms. I am passionate about translating brand values into cohesive visual narratives, ensuring consistency across print and digital channels, and driving engaging experiences for customers. My work spans branding, packaging, magazine production, CSR campaigns, and marketing collateral, with a proven track record of delivering creative solutions that align with business goals and resonate with diverse audiences.

Available to hire

I am a bilingual brand specialist and graphic designer with over 14 years of experience in brand design, magazines production, and 360 marketing strategies for multinational companies in beauty, services, retail/wholesale, healthcare and consulting. I lead projects that boost brand awareness, customer experience, and digitalization, blending analytical thinking with creativity to deliver measurable results. I hold a post-graduate degree in Digital Marketing from ESAN and a degree in Advertising Graphic Design from IPAD, and I work as an independent contractor through Laura Design Studio LLC, collaborating with clients such as ILKO and Broward Health. In addition to design, I have hands-on experience in art direction, editorial production, and social media content design across multiple platforms.

I am passionate about translating brand values into cohesive visual narratives, ensuring consistency across print and digital channels, and driving engaging experiences for customers. My work spans branding, packaging, magazine production, CSR campaigns, and marketing collateral, with a proven track record of delivering creative solutions that align with business goals and resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

Marketing Graphic Design Specialist at BROWARD HEALTH

December 1, 2023 - Present

Partnered with marketing and communications teams and external stakeholders to align design solutions with broader marketing goals, ensuring consistent brand adherence. Created marketing collateral including flyers, brochures, emails, and digital materials, and designed engaging social media graphics such as posts, stories, reels, and ads to strengthen brand digital presence. Provided editorial art direction for Broward Health magazine production, maintaining brand quality across all publications. Received outstanding feedback in annual appraisals and contributed to the inaugural issue launch of Broward Health magazines in Broward and Palm Beach counties.

Independent Contractor Graphic Designer at LAURA DESIGN STUDIO LLC

April 1, 2022 - Present

Operated a small freelance design business providing marketing services to enhance brand recognition and attract customers. Created visual elements for advertisements, marketing materials, and social media content across multiple platforms. Provided photography editing and retouching services. Main clients included ILKO, a multinational manufacturer in Latin America, and Broward Health, a top ten US health system.

Senior Brand Designer, Marketing at AVON

December 31, 2021 - August 26, 2025

Managed marketing and communications strategy for Avon Peru, including endomarketing projects nationally. Led the development of concepts, content, and audiovisual materials to innovate loyalty strategies, brand recognition, commercial initiatives, and strategic alliances. Provided creative direction and style guides ensuring brand consistency, and implemented visual concepts across digital platforms including websites, emails, and display ads.

Brand Designer, Communications at AVON

August 31, 2020 - August 26, 2025

Developed and implemented communication tools geared toward increased impact, visibility, and engagement for CSR, brand awareness, digital transformation, commercial, and internal communication projects. Created innovative design solutions aligned with business needs and supported local rollout of regional marketing plans. Executed internal and external media campaigns involving segmented and mass communications. Key achievements include integrated CSR campaigns that boosted sales by 25% and successful management of events with over 90% performance rating from sales force.

Brand Creative at AVON

December 31, 2017 - August 26, 2025

Managed design requirements across management and functional areas through conceptualization and execution of campaign print materials and collateral. Collaborated with art directors, designers, and copywriters to produce digital solutions aligned with business objectives. Supervised brand usage and ensured application of corporate branding standards across local graphics. Developed content for local magazines and designed collateral including flyers, brochures, and press advertisements. Created templates and style guides to maintain brand consistency.

Professor – Part-time at CIBERTEC

July 31, 2016 - August 26, 2025

Planned, developed syllabi, and taught courses on Typography 1 and 2, Advertising Creativity, and Professional Design Workshop at a major Peruvian technical institute specializing in IT, management, business, and design education.

Packaging Designer at YANBAL INTERNATIONAL

September 30, 2012 - August 26, 2025

Developed graphic designs for new skin care and body care product packaging including primary and secondary packaging. Managed structural and graphic design from concept through pre-production, overseeing printing processes, materials, color proofs, and press approvals. Reported to Design & Engineer Product Management team.

Senior Brand Designer, Marketing at AVON (Andean Cluster)

September 1, 2020 - December 31, 2021

Managed marketing and communications strategy for Avon Peru, leading loyalty concepts, brand recognition and alliances; provided creative direction and style guides to ensure brand consistency; executed digital assets for websites, emails and display ads.

Brand Designer, Communications at AVON Peru

December 1, 2017 - August 31, 2020

Developed and implemented communication tools to increase impact, visibility and engagement; executed multiple creative concepts; supported regional marketing plan and internal/external media management; CSR campaigns and events with strong performance.

Brand Creative at AVON Peru

September 1, 2012 - December 31, 2017

Managed design requirements for multiple departments; collaborated with art directors and copywriters to create compelling digital campaigns; ensured brand consistency and developed templates and style guides.

Professor – Part-time at CIBERTEC

August 1, 2014 - July 31, 2016

Plan and deliver courses; syllabus development; taught Typography 1 & 2, Advertising Creativity, Professional Design Workshop.

Packaging Designer at YANBAL INTERNATIONAL

September 1, 2009 - September 1, 2012

Elaboration and execution of graphic development of new product packaging in skin care and body care categories; packaging concept to pre-production; managed printing processes and color proofs.

Senior Brand Designer, Marketing at AVON Peru (Andean Cluster)

September 1, 2020 - December 1, 2021

Management of marketing and communications strategy for Avon Peru businesses, leading development of concepts, content and audiovisual material for loyalty strategies, brand recognition and partnerships.

Brand Designer, Communications at AVON Peru (Andean Cluster)

December 1, 2017 - August 1, 2020

Developed and implemented communication tools for CSR, brand awareness, digital transformation, and internal/external campaigns. Executed multiple creative concepts, supported regional marketing plans, and ensured proper brand usage across internal and external media. Achievements include CSR campaigns like breast cancer initiatives and event management with high sales impact and staff recognition.

Brand Creative at AVON Peru (Andean Cluster)

September 1, 2012 - December 1, 2017

Managed design requirements across departments, conceptualized and produced campaign materials, and maintained brand standards. Worked with art directors to create digital solutions and content for local magazines, collateral, and advertising. Developed tools, templates, and style guides to ensure brand consistency.