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I’m Laura Hutchings, a senior marketing leader with 18+ years’ experience building luxury, lifestyle and beauty brands. I specialize in integrated, multi-channel marketing, brand and audience strategy, event marketing, and driving revenue across DTC and B2C channels. I’m known for leading high‑performing teams, shaping customer journeys from acquisition to CRM retention, and delivering measurable ROI. From scaling flagship events to launching new franchises and partnerships, I combine creative storytelling with rigorous performance marketing to grow revenue and brand equity. I thrive in cross‑functional collaboration with content, commercial and operations teams to create aligned campaigns that resonate with luxury and lifestyle audiences.…I’m Laura Hutchings, a senior marketing leader with 18+ years’ experience building luxury, lifestyle and beauty brands. I specialize in integrated, multi-channel marketing, brand and audience strategy, event marketing, and driving revenue across DTC and B2C channels. I’m known for leading high‑performing teams, shaping customer journeys from acquisition to CRM retention, and delivering measurable ROI. From scaling flagship events to launching new franchises and partnerships, I combine creative storytelling with rigorous performance marketing to grow revenue and brand equity. I thrive in cross‑functional collaboration with content, commercial and operations teams to create aligned campaigns that resonate with luxury and lifestyle audiences.

Laura Hutchings

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I’m Laura Hutchings, a senior marketing leader with 18+ years’ experience building luxury, lifestyle and beauty brands. I specialize in integrated, multi-channel marketing, brand and audience strategy, event marketing, and driving revenue across DTC and B2C channels. I’m known for leading high‑performing teams, shaping customer journeys from acquisition to CRM retention, and delivering measurable ROI. From scaling flagship events to launching new franchises and partnerships, I combine creative storytelling with rigorous performance marketing to grow revenue and brand equity. I thrive in cross‑functional collaboration with content, commercial and operations teams to create aligned campaigns that resonate with luxury and lifestyle audiences.…I’m Laura Hutchings, a senior marketing leader with 18+ years’ experience building luxury, lifestyle and beauty brands. I specialize in integrated, multi-channel marketing, brand and audience strategy, event marketing, and driving revenue across DTC and B2C channels. I’m known for leading high‑performing teams, shaping customer journeys from acquisition to CRM retention, and delivering measurable ROI. From scaling flagship events to launching new franchises and partnerships, I combine creative storytelling with rigorous performance marketing to grow revenue and brand equity. I thrive in cross‑functional collaboration with content, commercial and operations teams to create aligned campaigns that resonate with luxury and lifestyle audiences.

Available to hire

I’m Laura Hutchings, a senior marketing leader with 18+ years’ experience building luxury, lifestyle and beauty brands. I specialize in integrated, multi-channel marketing, brand and audience strategy, event marketing, and driving revenue across DTC and B2C channels. I’m known for leading high‑performing teams, shaping customer journeys from acquisition to CRM retention, and delivering measurable ROI.

From scaling flagship events to launching new franchises and partnerships, I combine creative storytelling with rigorous performance marketing to grow revenue and brand equity. I thrive in cross‑functional collaboration with content, commercial and operations teams to create aligned campaigns that resonate with luxury and lifestyle audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Deputy Head of Marketing - Decanter Events at Future Publishing Ltd

November 1, 2021 - October 31, 2025

Led marketing strategy and execution for a global B2C events portfolio, owning delegated revenue, registrations, budget management and performance reporting across flagship and recurring in-person and virtual events. Launched new flagship events in New York and Singapore while evolving and scaling the London programme, working closely with content, commercial and operations teams to drive brand alignment and strong commercial outcomes. Drove ticket sales, sponsorship revenue and ROI through the build and optimization of event ticketing websites and integrated campaigns spanning paid media, CRM, social, partnerships and content. Managed portfolio-level planning, performance analysis and optimization; led a high‑performing marketing team with clear priorities and hands‑on leadership. Exceeded London ticket revenue forecasts for three consecutive years, delivering +14% (2023), +12% (2024) and +9% (2025) above target through performance marketing and pricing optimization.

Deputy Head of Marketing - Women's Lifestyle & Homes at Future Publishing Ltd

June 1, 2020 - November 30, 2021

Led marketing for events and awards across the Women’s Lifestyle & Homes portfolio, delivering revenue‑driven virtual events, paid‑entry awards and sponsorship‑led campaigns. Led the creation and optimization of online entry platforms and sales pages for paid awards, treating them as DTC revenue channels. Achieved substantial awards revenue growth and launched three new franchises (Hair, Clever Skin Care & Beauty). Built high‑margin, repeatable awards models and multi‑channel go‑to‑market strategies, driving sustained revenue and brand equity.

Senior Marketing Manager - Look Magazine at Look Magazine

June 1, 2014 - June 30, 2020

Led multi‑channel marketing campaigns and digital brand marketing for Look Magazine, including partnerships with major retailers and brands. Drove online engagement and integrated campaigns across print and digital channels, aligning with content and commercial teams to deliver strong audience growth and brand presence.

Senior Marketing Manager - Look Magazine at Look Magazine

June 1, 2013 - July 31, 2014

Led digital brand marketing for Look Magazine, delivering multi‑channel campaigns and high‑profile partnerships (including Tesco and Disney). Increased online engagement year‑on‑year and drove cross‑channel activation across paid and organic channels.

Brand & Web Content Manager at Annabel Karmel

September 1, 2007 - January 31, 2012

Led digital brand marketing for annabelkarmel.com, the UK’s leading parenting and children’s food brand. Delivered multi‑channel campaigns and partnerships with key retailers, driving online engagement and brand growth.