Creative, strategic, and performance-driven marketing professional with 5+ years’ experience across in-house, agency, and freelance roles, helping brands grow through innovative strategies and campaigns. I began my career supporting own-brand product development at Musgrave, applying my background in Food Marketing to understand consumer behavior and drive product innovation. I then joined the Creative & Media team at Bord Bia, contributing to multi-channel campaigns, including the Bord Bia Quality Mark and Bloom Festival, gaining hands-on experience with a global brand. After completing my MSc in Global Business Practice, I moved to Vancouver and joined a leading digital marketing agency. I now develop social media marketing strategies and create engaging content for SMEs across Canada, combining creative storytelling with data-led decision-making to deliver measurable growth. I bring a strategic, innovative, and consumer-focused approach to every project, collaborating with teams to craft campaigns that tell a story, build brand awareness, and drive tangible business results.…

Laura Kilmartin

Creative, strategic, and performance-driven marketing professional with 5+ years’ experience across in-house, agency, and freelance roles, helping brands grow through innovative strategies and campaigns. I began my career supporting own-brand product development at Musgrave, applying my background in Food Marketing to understand consumer behavior and drive product innovation. I then joined the Creative & Media team at Bord Bia, contributing to multi-channel campaigns, including the Bord Bia Quality Mark and Bloom Festival, gaining hands-on experience with a global brand. After completing my MSc in Global Business Practice, I moved to Vancouver and joined a leading digital marketing agency. I now develop social media marketing strategies and create engaging content for SMEs across Canada, combining creative storytelling with data-led decision-making to deliver measurable growth. I bring a strategic, innovative, and consumer-focused approach to every project, collaborating with teams to craft campaigns that tell a story, build brand awareness, and drive tangible business results.…

Available to hire

Creative, strategic, and performance-driven marketing professional with 5+ years’ experience across in-house, agency, and freelance roles, helping brands grow through innovative strategies and campaigns.

I began my career supporting own-brand product development at Musgrave, applying my background in Food Marketing to understand consumer behavior and drive product innovation.

I then joined the Creative & Media team at Bord Bia, contributing to multi-channel campaigns, including the Bord Bia Quality Mark and Bloom Festival, gaining hands-on experience with a global brand.

After completing my MSc in Global Business Practice, I moved to Vancouver and joined a leading digital marketing agency. I now develop social media marketing strategies and create engaging content for SMEs across Canada, combining creative storytelling with data-led decision-making to deliver measurable growth.

I bring a strategic, innovative, and consumer-focused approach to every project, collaborating with teams to craft campaigns that tell a story, build brand awareness, and drive tangible business results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at Marwick Marketing
July 23, 2025 - Present
Led paid and organic social campaigns for 20+ clients across multiple industries in Canada, developing strategic and innovative approaches aligned with brand objectives and audience insights. Created engaging social content, coordinated photoshoots and videography, and collaborated with the Digital Team to ensure cross-platform integration and consistent performance. Implemented A/B testing on copy, directed daily community management, produced monthly reporting, and tracked performance to inform continuous improvement. Managed content calendars, wrote captions, and maintained proactive communications with stakeholders.
Marketing Campaigns Executive at Bord Bia (The Irish Food Board)
June 17, 2023 - July 2, 2025
Planned, executed, optimized, and reported on 30+ paid and organic campaigns to increase awareness and sales of Irish food products. Managed a €3 million annual budget and collaborated with six agency partners across creative, media, PR, research, and influencer marketing. Led paid campaigns for the 2025 Bloom Festival, increasing year-over-year clicks to Ticketmaster by 147% and ticket sales by 10%. Developed creative briefs, campaign toolkits, and content plans tailored for each campaign’s primary target audience. Directed video and photo shoots, producing engaging social content that exceeded video completion targets by 223% across platforms. Analyzed data to create insightful performance reports for senior internal and external stakeholders.
Social Media Manager at Zingibeer (Irish ginger beer brand)
March 1, 2025 - September 1, 2026
• Developed and executed paid and organic social media strategy, reaching 73k people, generating 152k views, and growing followers by 10% in four months. • Provided monthly content calendar, created and edited content using Canva and Adobe Suite, wrote captions, conducted A/B testing of copy, conducted daily community management, and tracked performance. • Set up paid ads on Meta Ads Manager targeting consumers via Advantage+ for campaign budget optimization, and tracked performance. • Led weekly catch-up calls and monthly reporting calls, presenting insightful performance reports to drive continuous improvement.

Education

MSc. Global Business Practice at University College Dublin, Michael Smurfit Business School
June 1, 2023 - July 4, 2025
GPA: 3.82. First Class Honours.
Bachelor of Science in Food Marketing and Entrepreneurship at Munster Technological University
September 1, 2018 - May 30, 2022
Top of class. First Class Honours.

Qualifications

Certificate in Food Photography & Styling Skills
September 1, 2019 - December 15, 2019
Grade: 84% The course ran for twelve weeks under lecturer and freelance photographer, Shaunagh O’Connell on a part-time basis during the college semester. • Digital photography • Studio photography • Social media marketing • Portfolio creation

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Government, Travel & Hospitality, Agriculture & Mining, Real Estate & Construction, Retail, Education

Skills

Experience Level