Laura Kümmel

Zahnliebe Burgaltendorf is a modern dental practice created to feel welcoming, approachable, and calm from the very first impression. The goal of the project was to build a distinctive brand that combines professional trust with a softer, more positive patient experience.

The project included naming, logo design, brand identity, a custom illustration system, and print applications. Together, these elements form a cohesive visual language that translates across interior touchpoints, signage, stationery, and communication materials.

Soft pastel tones, playful compositions, and warm materials help create a friendly and contemporary atmosphere that reflects the practice’s patient-centered philosophy.

Check out the whole Use Case here:

https://www.twine.net/signin

Dr. Caroline Wilzer approached me with the vision of creating a different kind of dental practice in Berlin. Located in a newly developed neighborhood for young families, Bogenwerk was designed to make every visit feel welcoming, calm, and enjoyable for both parents and children.

To bring this vision to life, I developed a complete brand identity that balances premium healthcare with warmth and personality. Inspired by the practice’s Japandi interior concept, the visual identity combines clean, architectural aesthetics with soft colors and approachable design to create an experience that feels modern, trustworthy, and inviting.

To extend the brand beyond traditional healthcare branding, I collaborated with an illustrator to create a family of hand-drawn characters. Rather than existing as decorative mascots, these characters guide children through the practice and transform everyday touchpoints into playful moments of discovery.

Check out the complete Case here:

https://www.twine.net/signin

Freudenberg e-Power Systems develops advanced battery and fuel cell solutions for industrial and mobility applications. The goal of this project was to evolve the existing corporate branding and create visual consistency across all communication touchpoints. As part of the Freudenberg Group, the objective was to build on a strong foundation while adapting the design language to a modern, technology-driven business unit.

Check out the Use Case in my Online-Portfolio:

https://www.twine.net/signin