I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive. I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.…

Laura Kümmel

Verified

I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive. I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.…

Available to hire

I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive.

I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.

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Language

German
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Freelance Brand Designer at MOIA
January 1, 2022 - January 1, 2023
Conceptualized and executed digital campaigns for Social Media and DOOH (Digital Out-of-Home). Advanced the brand identity with a future-oriented focus. Designed performance marketing assets and visuals for various digital platforms.
Freelance Brand Designer at Fischer Appelt
January 1, 2021 - January 1, 2022
Developed and designed corporate identities and branding materials. Created print materials and digital assets for advertising campaigns. Collaborated with interdisciplinary teams to ensure consistent brand messaging.
Packaging Designer at Albertson Markenbande
January 1, 2018 - January 1, 2020
Designed packaging and print media for Lidl and Reber Spezialitäten. Developed concepts and designs focused on brand coherence and target audience engagement.
Packaging Designer at brandcouture
January 1, 2017 - January 1, 2018
Designed packaging, print materials, and campaign assets for clients such as Henkel, Cosnova (essence), and EDEKA.
Internship at Scholz & Friends
January 1, 2016 - December 31, 2016
Developed editorial designs and art direction for Tchibo Non-Food products. Collaborated with the creative team to produce print-ready materials.

Education

Bachelor of Arts at Kunstschule Wandsbek
January 1, 2013 - January 1, 2017
UX Design at IU
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other, Retail, Software & Internet
    Brand Identity Zahnliebe Dentist

    Zahnliebe Burgaltendorf is a modern dental practice created to feel welcoming, approachable, and calm from the very first impression. The goal of the project was to build a distinctive brand that combines professional trust with a softer, more positive patient experience.

    The project included naming, logo design, brand identity, a custom illustration system, and print applications. Together, these elements form a cohesive visual language that translates across interior touchpoints, signage, stationery, and communication materials.

    Soft pastel tones, playful compositions, and warm materials help create a friendly and contemporary atmosphere that reflects the practice’s patient-centered philosophy.

    Check out the whole Use Case here:

    https://www.twine.net/signin

    Bogenwerk Brand Identity

    Dr. Caroline Wilzer approached me with the vision of creating a different kind of dental practice in Berlin. Located in a newly developed neighborhood for young families, Bogenwerk was designed to make every visit feel welcoming, calm, and enjoyable for both parents and children.

    To bring this vision to life, I developed a complete brand identity that balances premium healthcare with warmth and personality. Inspired by the practice’s Japandi interior concept, the visual identity combines clean, architectural aesthetics with soft colors and approachable design to create an experience that feels modern, trustworthy, and inviting.

    To extend the brand beyond traditional healthcare branding, I collaborated with an illustrator to create a family of hand-drawn characters. Rather than existing as decorative mascots, these characters guide children through the practice and transform everyday touchpoints into playful moments of discovery.

    Check out the complete Case here:

    https://www.twine.net/signin

    Freudenberg e-Power Systems

    Freudenberg e-Power Systems develops advanced battery and fuel cell solutions for industrial and mobility applications. The goal of this project was to evolve the existing corporate branding and create visual consistency across all communication touchpoints. As part of the Freudenberg Group, the objective was to build on a strong foundation while adapting the design language to a modern, technology-driven business unit.

    Check out the Use Case in my Online-Portfolio:

    https://www.twine.net/signin

    MOIA

    MOIA is a mobility company redefining urban transportation through technology-driven ride pooling and sustainable mobility solutions. Working alongside the Brand and Marketing team, I supported the translation of strategic communication goals into scalable visual experiences across multiple channels and formats.

    Check out the case in my Online-Portfolio:
    https://www.twine.net/signin