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I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive. I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.…I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive. I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.

Laura Kümmel

Brand Designer, Creative Director, Banner Ad Designer, +7

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I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive. I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.…I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive. I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.

Available to hire

I help companies build brands that stand out, scale fast, and last long. My work blends strategic clarity, creative direction, and systems thinking to create brands that are consistent, scalable, and creatively alive.

I translate business goals into visual storytelling, develop design concepts for campaigns and partnerships, and build brand systems that keep teams efficient and aligned across channels from identity to collateral and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Freelance Brand Designer at MOIA

January 1, 2022 - January 1, 2023

Conceptualized and executed digital campaigns for Social Media and DOOH (Digital Out-of-Home). Advanced the brand identity with a future-oriented focus. Designed performance marketing assets and visuals for various digital platforms.

Freelance Brand Designer at Fischer Appelt

January 1, 2021 - January 1, 2022

Developed and designed corporate identities and branding materials. Created print materials and digital assets for advertising campaigns. Collaborated with interdisciplinary teams to ensure consistent brand messaging.

Packaging Designer at Albertson Markenbande

January 1, 2018 - January 1, 2020

Designed packaging and print media for Lidl and Reber Spezialitäten. Developed concepts and designs focused on brand coherence and target audience engagement.

Packaging Designer at brandcouture

January 1, 2017 - January 1, 2018

Designed packaging, print materials, and campaign assets for clients such as Henkel, Cosnova (essence), and EDEKA.

Internship at Scholz & Friends

January 1, 2016 - December 31, 2016

Developed editorial designs and art direction for Tchibo Non-Food products. Collaborated with the creative team to produce print-ready materials.