Bogenwerk Brand Identity
Laura Kümmel
Published
Dr. Caroline Wilzer approached me with the vision of creating a different kind of dental practice in Berlin. Located in a newly developed neighborhood for young families, Bogenwerk was designed to make every visit feel welcoming, calm, and enjoyable for both parents and children.
To bring this vision to life, I developed a complete brand identity that balances premium healthcare with warmth and personality. Inspired by the practice’s Japandi interior concept, the visual identity combines clean, architectural aesthetics with soft colors and approachable design to create an experience that feels modern, trustworthy, and inviting.
To extend the brand beyond traditional healthcare branding, I collaborated with an illustrator to create a family of hand-drawn characters. Rather than existing as decorative mascots, these characters guide children through the practice and transform everyday touchpoints into playful moments of discovery.
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