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I’m an Art Director and storyteller with a background in Industrial Design, creating concept-driven visuals that connect with clarity and challenge the familiar. I blend strategy with intuition, bold concepts and careful details, guided by curiosity about culture and identity. I build brands and experiences that feel authentic and alive across digital, print, and spatial media—translating briefs into impactful design solutions while staying collaborative, proactive, and detail-oriented.…I’m an Art Director and storyteller with a background in Industrial Design, creating concept-driven visuals that connect with clarity and challenge the familiar. I blend strategy with intuition, bold concepts and careful details, guided by curiosity about culture and identity. I build brands and experiences that feel authentic and alive across digital, print, and spatial media—translating briefs into impactful design solutions while staying collaborative, proactive, and detail-oriented.

Laura Kueng

Art Director, Graphic Designer, Designer, +7

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I’m an Art Director and storyteller with a background in Industrial Design, creating concept-driven visuals that connect with clarity and challenge the familiar. I blend strategy with intuition, bold concepts and careful details, guided by curiosity about culture and identity. I build brands and experiences that feel authentic and alive across digital, print, and spatial media—translating briefs into impactful design solutions while staying collaborative, proactive, and detail-oriented.…I’m an Art Director and storyteller with a background in Industrial Design, creating concept-driven visuals that connect with clarity and challenge the familiar. I blend strategy with intuition, bold concepts and careful details, guided by curiosity about culture and identity. I build brands and experiences that feel authentic and alive across digital, print, and spatial media—translating briefs into impactful design solutions while staying collaborative, proactive, and detail-oriented.

Available to hire

I’m an Art Director and storyteller with a background in Industrial Design, creating concept-driven visuals that connect with clarity and challenge the familiar. I blend strategy with intuition, bold concepts and careful details, guided by curiosity about culture and identity.

I build brands and experiences that feel authentic and alive across digital, print, and spatial media—translating briefs into impactful design solutions while staying collaborative, proactive, and detail-oriented.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Italian

Beginner

Work Experience

Graphic Designer (Freelance) at C&Z Marketing Consulting

February 1, 2026 - April 30, 2026

Art Director & Graphic Designer (Freelance) (Contract) at Creative Video Productions Limited

January 1, 2025 - March 31, 2026

Art Director & Graphic Designer (Freelance) at Diamanti Per Tutti

July 1, 2023 - August 31, 2023

Designed large-scale printed advertising for onboard display on a cruise ship campaign and event backdrops for a product launch in Antwerp. Developed marketing materials and imagery aligned with luxury positioning and cohesive brand identity.

Art Director & Graphic Designer (Freelance) at Each (Cada)

March 1, 2023 - April 30, 2023

Advised on brand identity direction through image research aligned with brand visual language for fertility care and patient support. Designed creative concepts and visual looks for marketing emails and social media outputs.

Graphic Designer (Freelance) at Comsof (IQGeo)

May 1, 2022 - January 31, 2023

Art Director & Graphic Designer (Freelance) at Reactive Technologies

December 1, 2021 - June 30, 2022

Art Director & Graphic Designer (Freelance) at Other Way

June 1, 2021 - December 31, 2024

Deputy Design and Project Lead at Dominic Schuster Ltd

August 1, 2015 - April 30, 2017

Managed a team of nine and oversaw bespoke mirror production and client installations. Crafted handcrafted “antiqued” mirrors based on custom design specifications. Coordinated installations and global client communications to ensure smooth execution and customer satisfaction. Also designed the brand identity for a carbon data SaaS startup including logo, social media assets, and an illustrated booklet, advising on visual representation across digital and print touchpoints.