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I'm Laura Lobozzo, a freelance Marketing & Brand professional based in Milan, Italy. I specialize in creating and executing social media strategies, brand campaigns, and digital content for luxury, fashion, and lifestyle brands. With 5+ years of experience, I excel in community engagement, influencer collaboration, and cross-platform storytelling, always using data to optimize reach and conversions. I'm fluent in Italian and English and enjoy collaborating with remote teams to deliver meaningful brand experiences.…I'm Laura Lobozzo, a freelance Marketing & Brand professional based in Milan, Italy. I specialize in creating and executing social media strategies, brand campaigns, and digital content for luxury, fashion, and lifestyle brands. With 5+ years of experience, I excel in community engagement, influencer collaboration, and cross-platform storytelling, always using data to optimize reach and conversions. I'm fluent in Italian and English and enjoy collaborating with remote teams to deliver meaningful brand experiences.

Laura Lobozzo

Brand Strategist, Social Media Manager, Content Creator, +2

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I'm Laura Lobozzo, a freelance Marketing & Brand professional based in Milan, Italy. I specialize in creating and executing social media strategies, brand campaigns, and digital content for luxury, fashion, and lifestyle brands. With 5+ years of experience, I excel in community engagement, influencer collaboration, and cross-platform storytelling, always using data to optimize reach and conversions. I'm fluent in Italian and English and enjoy collaborating with remote teams to deliver meaningful brand experiences.…I'm Laura Lobozzo, a freelance Marketing & Brand professional based in Milan, Italy. I specialize in creating and executing social media strategies, brand campaigns, and digital content for luxury, fashion, and lifestyle brands. With 5+ years of experience, I excel in community engagement, influencer collaboration, and cross-platform storytelling, always using data to optimize reach and conversions. I'm fluent in Italian and English and enjoy collaborating with remote teams to deliver meaningful brand experiences.

Available to hire

I’m Laura Lobozzo, a freelance Marketing & Brand professional based in Milan, Italy. I specialize in creating and executing social media strategies, brand campaigns, and digital content for luxury, fashion, and lifestyle brands.

With 5+ years of experience, I excel in community engagement, influencer collaboration, and cross-platform storytelling, always using data to optimize reach and conversions. I’m fluent in Italian and English and enjoy collaborating with remote teams to deliver meaningful brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Italian

Fluent

Work Experience

Brand and Content Manager at SDA Bocconi

January 1, 2024 - Present

Developed content calendar and tone guidelines for executive programs in AI and sustainability. Led internal workshops to support advocacy, community building and faculty engagement. Managed strategic messaging across LinkedIn, email and digital platforms.

Category Product Specialist at EssilorLuxottica – Vogue Eyewear

January 31, 2024 - July 28, 2025

Coordinated digital content and product storytelling across global platforms. Worked with designers and marketing to ensure consistency and local relevance.

Junior Brand Manager at EssilorLuxottica – Vogue Eyewear

December 31, 2023 - July 28, 2025

Launched 3 capsule collections with influencer strategy and social activation. Collaborated on KPIs, messaging, and campaign planning in 30+ countries.

Assistant Brand Manager at LVMH – Acqua di Parma

December 31, 2021 - July 28, 2025

Managed campaign coordination, packaging, and storytelling in APAC region.

Founder & Brand Manager at Laurya Milano

January 1, 2022 - Present

Designed and executed the social media strategy for a digital fashion brand, growing engagement and brand visibility across Instagram, TikTok, and LinkedIn. Created, curated, and scheduled content, ensuring alignment with brand voice and aesthetics. Collaborated with influencers, photographers, and agencies to produce high-quality visual and written content. Monitored analytics and performance metrics to optimize campaigns, achieving measurable growth in reach and conversions.

Brand & Content Manager at SDA Bocconi, Milan

January 1, 2024 - December 1, 2025

Developed and implemented content plans to increase program engagement and online visibility. Managed social media campaigns and coordinated with internal teams and external partners for events and communications. Produced reports, presentations, and monthly performance reviews to guide strategic decisions.

Global Brand Manager at EssilorLuxottica – Vogue Eyewear

January 1, 2021 - January 1, 2024

Led global digital campaigns across 50+ markets, coordinating social media, PR, and influencer activations. Produced content toolkits for local teams, ensuring brand consistency and high-quality execution. Analyzed campaign performance to optimize reach, engagement, and ROI.

Assistant Brand Manager at LVMH – Acqua di Parma (Travel Retail)

January 1, 2020 - January 1, 2021

Supported product launches, retail activations, and events across 10 international markets. Coordinated marketing materials for retail and travel retail environments. Monitored press, competitors, and market trends to enhance brand visibility and positioning.