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Hi! I'm Laura Nguyen, a passionate growth marketer with a strong background in performance marketing, lifecycle marketing, and UX-focused website redesigns. I love leveraging data and creativity to optimize campaigns and improve user engagement. My experience spans managing large budgets, A/B testing, and collaborating closely with product and creative teams to deliver impactful marketing results. Outside of work, I'm always learning new things, recently completing a diploma in software engineering, and I enjoy running half marathons and exploring new places. I’m excited about bringing my marketing skills and technical knowledge together to drive business growth and customer satisfaction.…Hi! I'm Laura Nguyen, a passionate growth marketer with a strong background in performance marketing, lifecycle marketing, and UX-focused website redesigns. I love leveraging data and creativity to optimize campaigns and improve user engagement. My experience spans managing large budgets, A/B testing, and collaborating closely with product and creative teams to deliver impactful marketing results. Outside of work, I'm always learning new things, recently completing a diploma in software engineering, and I enjoy running half marathons and exploring new places. I’m excited about bringing my marketing skills and technical knowledge together to drive business growth and customer satisfaction.

Laura Nguyen

Growth Marketer, Performance Marketer, Marketing Strategist, +1

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Hi! I'm Laura Nguyen, a passionate growth marketer with a strong background in performance marketing, lifecycle marketing, and UX-focused website redesigns. I love leveraging data and creativity to optimize campaigns and improve user engagement. My experience spans managing large budgets, A/B testing, and collaborating closely with product and creative teams to deliver impactful marketing results. Outside of work, I'm always learning new things, recently completing a diploma in software engineering, and I enjoy running half marathons and exploring new places. I’m excited about bringing my marketing skills and technical knowledge together to drive business growth and customer satisfaction.…Hi! I'm Laura Nguyen, a passionate growth marketer with a strong background in performance marketing, lifecycle marketing, and UX-focused website redesigns. I love leveraging data and creativity to optimize campaigns and improve user engagement. My experience spans managing large budgets, A/B testing, and collaborating closely with product and creative teams to deliver impactful marketing results. Outside of work, I'm always learning new things, recently completing a diploma in software engineering, and I enjoy running half marathons and exploring new places. I’m excited about bringing my marketing skills and technical knowledge together to drive business growth and customer satisfaction.

Available to hire

Hi! I’m Laura Nguyen, a passionate growth marketer with a strong background in performance marketing, lifecycle marketing, and UX-focused website redesigns. I love leveraging data and creativity to optimize campaigns and improve user engagement. My experience spans managing large budgets, A/B testing, and collaborating closely with product and creative teams to deliver impactful marketing results.

Outside of work, I’m always learning new things, recently completing a diploma in software engineering, and I enjoy running half marathons and exploring new places. I’m excited about bringing my marketing skills and technical knowledge together to drive business growth and customer satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Intermediate

Work Experience

Performance Marketer at Uken Games

January 1, 2025 - June 30, 2025

Owned and optimized user acquisition campaigns across Facebook, Google, TikTok, and various rewarded networks with a monthly budget of over $80K, achieving a 22% lift in ROAS and an 18% reduction in CPI. Planned and executed over 30 creative tests using UGC and AI-generated ads that improved install rates by 25% and enhanced creative performance. Led A/B testing for App Store Optimization on Apple App Store and Google Play, increasing store conversion rates by 30%. Collaborated with artists and managed asset delivery using Jira, while coordinating with external vendors for production schedules and campaign reporting.

Lifecycle Marketing Specialist at Baselane

November 1, 2023 - April 30, 2024

Led a complete redesign of lifecycle email campaigns which boosted click-through rates by 30% through segmentation and personalization. Ran A/B tests on various email components improving activation by 85% and conversion by 15%. Managed email asset requirements and approvals coordinating with designers, copywriters, and teams across customer experience and product. Partnered with product and CX teams to map customer journeys and deliver targeted, personalized communications.

Growth Marketing Specialist at Aviron (YC W21)

December 1, 2021 - November 30, 2023

Drove conversion rate optimization and A/B testing on key website pages resulting in a 30% increase in email submissions and a 60% increase in average order volume. Led a UX/UI-driven website redesign reducing exit rates by 40%. Boosted organic reach through SEO research and content optimization achieving a 70% lift in non-branded impressions. Managed lifecycle A/B tests, redefining copy and optimizing user flows for a 20% increase in click-through rates, enhancing user engagement.

Digital Marketing Coordinator at Clearco

January 1, 2021 - November 30, 2021

Developed and optimized an automated lifecycle retention strategy generating $1M in gross profit within 6 months. Launched Facebook campaigns featuring customer testimonials which reduced acquisition costs by 30%. Created Looker and Salesforce dashboards and reports to track seasonal trends and performance providing actionable insights. Used SQL to query and analyze customer data, supporting data-driven marketing decisions.