Arena - Stadium branding and wayfinding
Laura Patkós
Published
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As part of a semester-long university project, I designed the branding for a stadium modeled after the Puskás Arena, but in a fictitious way in the spirit of modernity, dynamism and youth.
The industrial, concrete exterior inspired the designed font, cold color scheme and visual appearance. The motion mediums, similar to the logo and typography, reflect the sporty dynamics in a modern approach.
It was exhibited at the Golden Drawing Pin Exhibiton 2025 in Budapest.