Passionate about creativity and skilled at transforming data, insights, and performance metrics into clear, engaging content that drives understanding and action. Experienced in adapting messaging across industries, collaborating cross-functionally, and refining content based on performance.…

Laura Petit

PRO

Passionate about creativity and skilled at transforming data, insights, and performance metrics into clear, engaging content that drives understanding and action. Experienced in adapting messaging across industries, collaborating cross-functionally, and refining content based on performance.…

Available to hire

Passionate about creativity and skilled at transforming data, insights, and performance metrics into clear, engaging content that drives understanding and action.

Experienced in adapting messaging across industries, collaborating cross-functionally, and refining content based on performance.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Manager at Various Clients (Australia & Spain)
January 1, 2023 - December 31, 2025
Supported marketing for sports events through social media, email, and sponsorship campaigns. Improved event visibility through digital promotion and strategic content.
Freelance Digital Marketing Specialist at Various Clients
January 1, 2024 - Present
Managed social media strategies, content, and Facebook Ads for small businesses; created content calendars, stories, and original photos/videos; collaborated with wellness and retail sectors.
Content Strategist at Philip Morris International
January 1, 2022 - January 1, 2023
Led content strategy and execution across social, email, and web for global B2C and B2B brands. Created short- and long-form content including product education, campaigns, and editorial assets. Translated product features and brand positioning into clear, audience-focused messaging. Supported multi-channel initiatives to drive engagement and e-commerce performance. Optimized content using performance insights, contributing to a +20% increase in engagement.
Content Creator & Copywriter at Freelance / Self-Employed
January 1, 2024 - Present
Developed content strategies for small businesses across wellness and retail sectors. Produced content calendars and original photo and video assets for digital channels. Managed Facebook Ads campaigns to support engagement and lead generation. Adapted messaging to different audiences, brand voices, and market needs.
Social Media Manager at Freelance / Client Work
January 1, 2023 - January 1, 2025
Managed social media presence, produced content, and led campaigns across channels to drive engagement and lead generation. Adapted messaging to different audiences, brand voices, and market needs.
Content Creator & Copywriter at Freelancer (Australia & Spain)
January 1, 2024 - Present
Developed content strategies for small businesses across wellness and retail sectors. Produced content calendars and original photo and video assets for digital channels. Managed Facebook Ads campaigns to support engagement and lead generation. Adapted messaging to different audiences, brand voices, and market needs.
Social Media Manager
January 1, 2023 - January 1, 2025
Managed social media strategy, content calendars, and campaigns for clients across wellness and retail sectors.

Education

Bachelor of Business & Marketing at Wales University
January 1, 2015 - January 1, 2019
Bachelor's Degree in Business & Marketing at Wales University
January 1, 2015 - January 1, 2019
The PowerMBA at The PowerMBA
January 1, 2023 - January 1, 2024
Bachelor's Degree in Business & Marketing at Wales University
January 1, 2015 - January 1, 2019
The Power MBA at The Power MBA
January 1, 2023 - January 1, 2024

Qualifications

Bachelor's Degree in Business & Marketing
January 1, 2015 - January 1, 2019
The Power MBA
January 1, 2023 - January 1, 2024

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet