Laura Cecilia Pluyer
I am a passionate creative content strategist with over three years of experience in digital marketing and influencer management.
About
I am a passionate creative content strategist with over three years of experience in digital marketing and influencer management. I thrive in collaborative environments, driving impactful campaigns to achieve measurable outcomes. My expertise spans various markets including LATAM and the US, where I have coordinated cross-functional teams and nurtured creator partnerships aimed at enhancing brand visibility.
I am always seeking to innovate and optimize strategies based on data-driven insights and current trends. As I look to advance my career in a remote-first role, I am excited about the opportunity to lead strategic and audience-focused campaigns where collaboration and results-oriented approaches are valued.
- 3 years' experience
- Joined October 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- GermanAdvanced
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 6 roles
Planned and executed social media strategies for multiple U.S. brands while collaborating with design and influencer teams to develop high-performing, on-brand content. Analyzed KPIs and engagement trends to guide creative direction and reporting.
Led influencer marketing campaigns across the US market, managing partnerships with influencers on various platforms including Instagram and TikTok. Oversaw performance reporting and daily social media scheduling while integrating influencer-generated content into the strategy.
Oversaw digital campaigns for B2B clients, managing influencer selection and supporting brand-led campaigns. Collaborated with creative teams to ensure messaging consistency while tracking KPIs and providing end-of-campaign insights.
Education· 8
Certifications and awards
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