Available to hire
I’m Laura Sogorb, a Brand Strategist and Designer based in London with a global outlook. I lead brand strategy, identity design, and creative direction for clients worldwide, blending storytelling with visual systems to create cohesive experiences across digital and physical touchpoints.
My education in engineering and industrial design from the Polytechnic University of Valencia informs a structured approach to brand development, product design, and user experience. I’m fluent in Spanish, English, and Italian, and I enjoy learning new tools such as WordPress, Figma, and Adobe Creative Suite to bring ideas to life.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced
Work Experience
Brand Strategist & Designer at LAUSO Studio
January 1, 2020 - PresentLed branding strategies and visual design across clients, developed brand identities and customer journeys, and collaborated on campaigns to align creative work with business goals.
Brand Manager at BFP Brands for Planet
January 1, 2020 - October 20, 2025Oversaw brand strategy and development initiatives, aligning products with market needs and enhancing brand equity across platforms.
Shop Assistant at Aldo Shop (Alicante, Spain)
January 1, 2016 - October 20, 2025Provided customer service, assisted with visual merchandising and daily store operations.
Brand Strategist & Designer at Lauso Studio
January 1, 2020 - October 28, 2025Brand strategist and designer responsible for brand identity, positioning, and creative direction for clients worldwide; leads projects from concept to execution, ensuring consistent visual language and storytelling across channels.
Brand Manager at BFP - Brands for Planet
January 1, 2020 - January 1, 2020Led brand development and management for multiple planetary brands; defined positioning, packaging, campaigns, and go-to-market strategies; collaborated with cross-functional teams.
Shop Assistant at Aldo Shop
January 1, 2016 - January 1, 2016Customer service, visual merchandising, stock management, and sales support in a high-volume retail environment in Alicante, Spain.
Trends & Creative Strategy at Shift A by Elisa
January 1, 2025 - October 28, 2025Trends analysis and creative strategy development for brand projects; contributes to visual brand storytelling and market positioning.
Course in WordPress at Shift A by Elisa
January 1, 2015 - January 1, 2015WordPress course participant; focused on building, theming, and managing websites.
Education
Degree in Engineering in Industrial Design & Product Development at Polytechnic University of Valencia, Spain
January 11, 2030 - October 20, 2025Degree in Engineering in Industrial Design & Product Development at Polytechnic University of Valencia
January 11, 2030 - October 28, 2025Qualifications
WordPress Course
January 1, 2016 - October 20, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Consumer Goods
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