Available to hire
Hi, I’m Laura Toy. I have eight years of executive-to-management marketing experience across broadcast media, music and entertainment, B Corp creative agencies serving local, national and global charities, and local authority public health initiatives. I’m a strong communicator who thrives on partnering with internal and external stakeholders to deliver 360, data-driven campaigns that make the most of the marketing mix.
I’m passionate about helping brands grow responsibly through strategic planning, cross-channel activation and sustainable storytelling. I enjoy collaborating with multidisciplinary teams to turn bold ideas into measurable outcomes and to build trusted, values-led brands that resonate with communities and drive lasting impact.
Experience Level
Language
English
Fluent
French
Advanced
Work Experience
Freelance Marketing Consultant at Self-Employed
August 1, 2025 - PresentSpecialising in strategic marketing, behaviour change and campaign strategy - discovery, definition, development and support with delivery. Looking to partner with clients on 2x high-level strategic projects every quarter in order to be able to offer the most value for my time.
Senior Campaigns Advisor, Public Health at Essex County Council
July 1, 2025 - October 13, 2025Senior Campaigns Advisor focusing on public health campaigns and behaviour change.
- Delivered senior leadership workshops to inspire and discuss the key challenges for citizens - Devised a high profile, scale and spend Marketing strategy centred on scalable behaviour change marketing across the county of Essex - Developed, user-tested, delivered and supported the roll-out of a new Public Health brand - Developed collateral to support the operational requirements of the programme, including a strategy reference document, marketing plans for each campaign and a RACI project management doc
Consultant at Freelance Consultancy Services
August 1, 2023 - October 13, 2025Freelance consultancy work across strategic marketing and campaign strategy.
Marketing Manager at Raw London
March 1, 2023 - October 13, 2025Supporting the MD on future marketing and new business strategy; brand relaunch; planning and delivery of the B2B event vertical across in-person and online; content strategy; earned media and partnerships.
Marketing Manager at Studio Republic
September 1, 2022 - October 13, 2025Delivered cohesive 22/23 B2B marketing strategy; relaunched agency brand; co-marketed collateral with JustGiving UK; Always On content approach.
Global Brand Marketing Executive
June 1, 2021 - October 13, 2025Project managing national brand campaigns from brief to execution across outdoor, TV, cinema, paid social (incl. TikTok) and digital display (PPC, App Store); brand guideline development and governance; collaboration with internal teams and external agencies.
Marketing Intern for Channel 5 at ViacomCBS
June 1, 2018 - October 13, 2025Assisting and delivering off-air activity including social, VOD, print, press events; managing on-air campaign activity; coordinating review of creative materials; budgeting and stakeholder liaison.
Freelance Marketing Consultancy at Self-Employed
September 1, 2025 - November 24, 2025Providing hands-on strategic marketing support for clients on mid/long-term projects, aligned to pre-agreed KPIs and business goals. Delivering campaign management and marketing automation plans to support growth during seasonal windows, funding cycles or specific requirements. Auditing and advising on existing marketing strategies, producing an action plan with customer segmentation, recommended channels and an evaluation framework to review performance over 6–12 months.
Senior Campaigns Advisor at Public Health, Essex County Council
July 1, 2025 - July 1, 2025Provide strategic leadership, education and advice on strategic marketing across the Public Health discipline. Develop an overarching brand and campaign strategy to effectively change risky health behaviours. Oversee crisis management and public health communications across major disciplines and partner networks. Support the development of a campaigns and marketing team to ensure sustainable long-term delivery. Achievements include defining and finalising a seven-figure two-year behaviour-change campaign with AI and digital support tools, and delivering a user-tested brand for a new Public Health service in Essex.
Marketing Manager at Raw London
March 1, 2023 - March 1, 2023Managed content strategy with the broader team to deliver email and social campaigns, thought leadership articles and industry benchmark reports. Planned and managed hybrid networking events (200+ attendees) including campaign planning, speaker sourcing, partner collaboration, venue management and agenda design. Built 360 and below-the-line plans around hero projects to drive awareness, engagement and reputational outcomes. Coordinated communications with internal stakeholders to engage new prospects.
Marketing Manager at Studio Republic
September 1, 2022 - September 1, 2022Led agency/brand relaunch across collateral, communications, earned media and content partners. Implemented an Always On content approach with consistent tone of voice post-rebrand. Coordinated with New Business and Design to ensure messaging was aligned with target audiences. Created material for the agency’s website, social channels and email campaigns. Achievements include a cohesive 22/23 B2B marketing strategy, placements in notable publications, and successful co-marketing with JustGiving UK.
Brand Marketing Executive at Global (Heart, Capital, Capital XTRA)
August 1, 2021 - August 1, 2021Proactively sought opportunities to maximise impact on a reduced budget, staying connected to industry best practice and audience insights. Project-managed national brand campaigns across outdoor, TV, cinema, paid social and digital display. Mentored Marketing Assistants and tracked KPI metrics including brand health and campaign performance. Acted as brand guardian across Heart and Capital with brand guideline development and cross-team collaboration; supported campaign reporting with listening data.
Marketing Intern/Assistant at Channel 5
August 1, 2018 - August 1, 2018Supported multi-channel campaigns across social, digital, VOD, print and events; coordinated with media agencies and distributors. Managed affiliate/content partnerships with broadcasters such as Freeview and Sky to secure earned coverage. Handled budgets and financial activity within marketing spend, including PO processes and finance liaison.
Education
MSc Marketing at University of Hertfordshire
January 1, 2016 - January 1, 2017BA International Business with French at University of Hertfordshire
January 1, 2012 - January 1, 2016BBA Study Exchange Programme (Marketing, Communication and Media) at EDHEC Business School
January 1, 2014 - January 1, 2015MSc in Marketing at University of Hertfordshire
January 1, 2016 - January 1, 2017BA in International Business with French and a Year Abroad at University of Hertfordshire
January 1, 2012 - January 1, 2016BBA (Marketing, Communication and Media) Exchange Programme at EDHEC Business School
January 1, 2014 - January 1, 2015MSc Marketing at University of Hertfordshire
May 1, 2016 - June 1, 2016CIM Professional Certificate Integrated Communications at Chartered Institute of Marketing (CIM)
August 1, 2014 - December 1, 2014BA International Business with French & a year abroad at University of Hertfordshire
September 1, 2012 - July 1, 2016BBA Exchange Programme (French-taught) at EDHEC Business School
September 1, 2012 - July 1, 2016Qualifications
Excel for Mac Essential Training (Office 365)
January 11, 2030 - October 13, 2025Shane Snow on Storytelling
January 11, 2030 - October 13, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 13, 2025Leading Yourself
January 11, 2030 - October 13, 20251 Day - Level 3 Award in Emergency First Aid at Work (RQF)
January 11, 2030 - October 13, 2025Excel for Mac Essential Training (Office 365)
January 11, 2030 - October 13, 2025Shane Snow on Storytelling
January 11, 2030 - October 13, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 13, 2025Leading Yourself
January 11, 2030 - October 13, 20251 Day - Level 3 Award in Emergency First Aid at Work (RQF)
January 11, 2030 - October 13, 2025CIM Professional Certificate Integrated Communications
August 1, 2014 - December 1, 2014Industry Experience
Media & Entertainment, Professional Services, Healthcare, Government, Software & Internet, Non-Profit Organization
Experience Level
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