LAURENCE POLYGONE
I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development.
About
I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development. I help companies increase customer engagement and value, boost revenue, and improve the profitability of promotional plans while deepening customer knowledge.
My international and multi-brand background has led me to design and deploy automated CRM programs, manage monetization programs, and build data ecosystems for a single customer view. I work in English and French, and I am passionate about growth and data-driven approaches that align growth and customer experience.
- 2 years' experience
- Joined November 2025
Skills· 1
Languages
- EnglishFluent
- FrenchFluent
- Spanish; CastilianAdvanced
- PortugueseBeginner
Industry experience
- Software & Internet
- Media & Entertainment
- Gaming
- Professional Services
- Consumer Goods
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Work experience· 9 roles
Consulting en stratégie clients et fidélisation; objectifs: augmenter l’engagement et la valeur client, booster le chiffre d’affaires et optimiser les plans d’animation tout en renforçant la connaissance client.
Création et définition des stratégies Clients pour 4 marques (refonte), personnalisation de l’expérience clients, conception et déploiement de programmes relationnels multicanal, programme de fidélité regroupant les 3 marques, description du parcours client et système de points et récompenses, définition de l’écosystème data orienté Clients et vue unique.
Création et mise en place du service CRM, stratégie et KPI, programme de fidélisation personnalisé pour différentes applications, collaboration avec Produit, Back-end et Growth Team (FTUE, onboarding, rétention, engagement), élaboration des outils de communication et campagnes multicanal.
Education
Certifications and awards
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