Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development. I help companies increase customer engagement and value, boost revenue, and improve the profitability of promotional plans while deepening customer knowledge. My international and multi-brand background has led me to design and deploy automated CRM programs, manage monetization programs, and build data ecosystems for a single customer view. I work in English and French, and I am passionate about growth and data-driven approaches that align growth and customer experience.…I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development. I help companies increase customer engagement and value, boost revenue, and improve the profitability of promotional plans while deepening customer knowledge. My international and multi-brand background has led me to design and deploy automated CRM programs, manage monetization programs, and build data ecosystems for a single customer view. I work in English and French, and I am passionate about growth and data-driven approaches that align growth and customer experience.

LAURENCE POLYGONE

Marketing Consultant, Growth Marketer, Marketing Strategist, +7





I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development. I help companies increase customer engagement and value, boost revenue, and improve the profitability of promotional plans while deepening customer knowledge. My international and multi-brand background has led me to design and deploy automated CRM programs, manage monetization programs, and build data ecosystems for a single customer view. I work in English and French, and I am passionate about growth and data-driven approaches that align growth and customer experience.…I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development. I help companies increase customer engagement and value, boost revenue, and improve the profitability of promotional plans while deepening customer knowledge. My international and multi-brand background has led me to design and deploy automated CRM programs, manage monetization programs, and build data ecosystems for a single customer view. I work in English and French, and I am passionate about growth and data-driven approaches that align growth and customer experience.

Available to hire

I am a CRM and loyalty consultant specializing in customer-centric strategy, digital marketing, and business development. I help companies increase customer engagement and value, boost revenue, and improve the profitability of promotional plans while deepening customer knowledge.

My international and multi-brand background has led me to design and deploy automated CRM programs, manage monetization programs, and build data ecosystems for a single customer view. I work in English and French, and I am passionate about growth and data-driven approaches that align growth and customer experience.

Skills

CRM

Experience Level

CRM

Expert

Language

English

Fluent

French

Fluent

Spanish; Castilian

Advanced

Portuguese

Beginner

Work Experience

CONSULTANTE EN STRATEGIE CRM ET FIDELISATION (Freelance)

September 1, 2025 - November 7, 2025

Consulting en stratégie clients et fidélisation; objectifs: augmenter l’engagement et la valeur client, booster le chiffre d’affaires et optimiser les plans d’animation tout en renforçant la connaissance client.

RESPONSABLE CRM ET FIDÉLISATION GLOBAL (CDI) at NAOS (Bioderma - Institut Esthederm - Etat Pur)

October 31, 2022 - October 31, 2022

Création et définition des stratégies Clients pour 4 marques (refonte), personnalisation de l’expérience clients, conception et déploiement de programmes relationnels multicanal, programme de fidélité regroupant les 3 marques, description du parcours client et système de points et récompenses, définition de l’écosystème data orienté Clients et vue unique.

RESPONSABLE CRM ET MONÉTISATION GLOBAL at MWM (Leader mondial des applications créatives)

April 30, 2022 - April 30, 2022

Création et mise en place du service CRM, stratégie et KPI, programme de fidélisation personnalisé pour différentes applications, collaboration avec Produit, Back-end et Growth Team (FTUE, onboarding, rétention, engagement), élaboration des outils de communication et campagnes multicanal.

RESPONSABLE CRM ET MONÉTISATION EUROPE SENIOR (CDI) at WARGAMING (Un des leaders mondiaux du jeux vidéo en F2P)

January 1, 2021 - January 1, 2021

Management multiculturel; définition d’une vision CRM rentable, lifecycle marketing, scénarios et programmes automatisés (bienvenue, churn prevention, monétisation, fidélisation); croissance du CAC et de la CLV sur les jeux F2P.

Chargée de Marketing Relationnel at EDF

December 31, 2012 - December 31, 2012

Gestion de campagnes nationales de Marketing Direct (plus de 6 millions de contacts). Refonte du programme de Bienvenue et amélioration des taux d’ouverture/engagement.

Chef de Projet Marketing Digital at Amray Medical

April 30, 2012 - April 30, 2012

Gestion de projet marketing digital à l’international (Irlande) – SEO/SEA, inbound/outbound marketing, netlinking et formulaires.

CHEF DE PROJET MARKETING DIRECT JUNIOR (Stage) at Coca-Cola Enterprises

April 1, 2011 - August 31, 2011

Pilotage de campagnes de fidélisation (Powerade, Vitaminwater); lancement de promotions et activités télémarketing.

Chef de Projet Marketing Digital et e-CRM (CDI) at SCIENCES PO

August 1, 2013 - December 1, 2015

Chef de Projet Marketing Digital et e-CRM (CDI) at SCIENCES PO

August 1, 2013 - December 1, 2015

Création et gestion des campagnes d'acquisition et de fidélisation