Creative and detail-driven Graphic Designer with a multidisciplinary skill set spanning from apparel graphics, branding, visual identity, packaging, and UX/UI focused design. I thrive in building fresh, brand-right storytelling and bring concepts to life through elevated, consumer obsessed design that connects across product and experience.

Lauren Cooney

Creative and detail-driven Graphic Designer with a multidisciplinary skill set spanning from apparel graphics, branding, visual identity, packaging, and UX/UI focused design. I thrive in building fresh, brand-right storytelling and bring concepts to life through elevated, consumer obsessed design that connects across product and experience.

Available to hire

Creative and detail-driven Graphic Designer with a multidisciplinary skill set spanning from apparel graphics, branding, visual identity, packaging, and UX/UI focused design. I thrive in building fresh, brand-right storytelling and bring concepts to life through elevated, consumer obsessed design that connects across product and experience.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Freeland Graphic Design
April 30, 2018 - Present
Lead end-to-end creative for brand identities, logos, apparel graphics, e-commerce sites, and marketing collateral. Client base includes The Drift Collective, Shop Terpsichore, Summer Sessions, SOWA, and independent artists to deliver cohesive, elevated design solutions across digital and physical touchpoints.
Senior Graphic Designer at PUMA North America
August 1, 2021 - Present
Creates all brand graphics for use on seasonal, key account, event and asset apparel, while collaborating with apparel designers to ensure graphics complement garment styles. Develops brand- and channel-appropriate graphics that meet cost and margin targets. Responsible for artwork pages, CADS and tech-pack setup in the global system for sourcing and factories. Communicates development comments to factories and merchandising; tracks and communicates all graphic strike-offs. Collaborates with creative directors to determine key seasonal brand stories.
Production Designer at Life is Good
February 28, 2021 - September 8, 2021
Created graphics for accessories and social media content; worked with Graphics Lead to maintain a consistent creative direction across on-product graphics and brand standards. Responsible for creating artwork pages and setting up ready-to-print graphics in PLM. Assisted in product shoots at in-house studio in Boston.
Graphic Designer at Vital Design
July 29, 2020 - September 13, 2022
Led design of digital and packaging, print collateral, website experiences, and brand assets for clients including Reebok, Duck Creek, and BankPov. Partnered closely with developers, project managers, and client teams to deliver cohesive, brand-aligned designs. Built online shops and developed complete online brand identities for emerging businesses using Sketch & Invision.

Education

B.F.A. Graphic Design at Endicott College
January 11, 2030 - September 9, 2025
B.F.A. Graphic Design at Endicott College
January 11, 2030 - September 9, 2025
B.F.A. Graphic Design at Endicott College
January 1, 2011 - January 1, 2015
B.F.A. Graphic Design at Endicott College
January 1, 2014 - January 1, 2018
B.F.A. Graphic Design at Endicott College, College of Visual Arts
January 11, 2030 - March 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Manufacturing