Social Media Freelancer and Online Researcher with 20+ years of experience. Expert in online information gathering, data collection, content evaluation, social media coordination and analyzing social media metrics. Achieved an increase in follower count by 84% over a six-month period and generated Twitter engagement rate from .06% to 1.4%.

Lauren Dayap

Social Media Freelancer and Online Researcher with 20+ years of experience. Expert in online information gathering, data collection, content evaluation, social media coordination and analyzing social media metrics. Achieved an increase in follower count by 84% over a six-month period and generated Twitter engagement rate from .06% to 1.4%.

Available to hire

Social Media Freelancer and Online Researcher with 20+ years of experience. Expert in online information gathering, data collection, content evaluation, social media coordination and analyzing social media metrics. Achieved an increase in follower count by 84% over a six-month period and generated Twitter engagement rate from .06% to 1.4%.

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Language

English
Fluent

Work Experience

Television Development Researcher (Contractor) at Studio Center Entertainment
October 1, 2021 - May 1, 2025
Scouted and evaluated online content creators & social media influencers for potential unscripted TV projects. Developed detailed unscripted TV pitches and presented it to the Unscripted Development Director.
Music Marketing Internship (Intern) at AntiFragile Music
February 3, 2020 - September 1, 2021
Orchestrated social media posts promoting artists/band’s new releases (singles, EPs, LPs). Explored relevant contacts for SXSW Music Festival & Conference.
Orhue Social Media Manager (Freelance) at Orhue, Inc.
July 1, 2019 - March 1, 2020
Guided Orhue’s social media platforms on Instagram, Facebook, Twitter, Pinterest and LinkedIn. Enhanced their Twitter engagement rate from .06% to 1.4%.
Gin Blossoms Social Media Manager (Freelance) at Merrick Music Group, Inc./Jensen Artist Management
April 1, 2005 - April 2, 2018
Spearheaded the Gin Blossoms’s online presence/social media sites such as MySpace, Instagram, Facebook, ReverbNation and Twitter. Managed scheduling of posts across all their social media sites. Assessed the band’s social media metrics on Next Big Sound, Twitter Analytics and Facebook Insights. Scrutinized the band’s competitive social media benchmarks (similar bands) using Next Big Sound. Actively promoted the band's presence on social media, increasing their fanbase across multiple platforms. Engaged with the band’s fans/followers on Facebook, Twitter and Instagram. Gradually increased the band's MySpace fanbase over an eighteen-month period from 200 to 18,000. Significantly boosted their Instagram followers by 84% over a six-month period. Gained approximately 20-40 new Twitter followers each day.
Social Media Specialist (Freelance) at Kapin PLLC
March 1, 2016 - May 1, 2016
Managed the law firm’s Twitter, Facebook and Instagram accounts. Increased audience traffic to the law firm’s legal websites through their social media platforms.
Research Associate at Marketwired
January 1, 2007 - June 1, 2009
Troubleshot clients login bug with the media contact information database. Gathered and synthesized information from multiple online sources to create media contact information lists for clients.
Researcher at PIMS, Inc.
August 1, 2003 - December 1, 2006
Collected, analyzed and documented crucial media contact information in the company’s database for clients. Achieved maximum results by meeting daily quota.

Education

B.S., Corporate Communications at Drexel University
September 1, 1998 - January 1, 2002
Activities and societies: Filipino Intercultural Society of Drexel University, The Triangle, Public Relations Student Society of America

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

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