Social Media Manager & UGC Content Creator at TOVALÉ

- Owned the planning, creation, and delivery of UGC-style video and photo content for Meta ads, from concept to final edit. - Produced short-form, conversion-focused content using current social trends, hooks, and formats to support paid performance goals. - Planned and managed a cohesive social media presence, maintaining a strong visual identity aligned with brand positioning. - Created and tested performance-led creatives designed for paid socials and adapted content based on results. - Led and executed content shoots, including international production in the Dominican Republic. - Developed creative concepts and briefs for new product launches, ensuring consistent storytelling across ads and organic channels. - Filmed and edited content using CapCut, applying strong knowledge of videography, lighting, and photography for social-first delivery.

Freelance Graphic Designer (Meta Ads) at Irongate Marketing

- Designed high-performing static and motion graphic assets for Meta ad campaigns. - Created scroll-stopping visuals optimised for paid social placements. - Worked closely with marketing teams to align creative with campaign objectives and brand guidelines. - Adapted designs based on performance insights and platform best practices.

Communications & Marketing Manager at Swindon Carers Centre

- Led rebranding initiatives, ensuring consistency across all digital platforms. - Managed content creation and scheduling across social channels, boosting brand visibility. - Produced high-quality campaigns for key events, combining digital and print materials. - Analysed social media metrics to optimise performance and inform strategy. - Developed comprehensive marketing plans for awareness campaigns, achieving measurable results. - Designed and delivered the annual impact report, presenting insights to stakeholders. - Managed multi-channel campaigns and leveraging CRM data to drive personalisation and performance. - Supervised and mentored the Communications Officer to align communications with strategic goals.

Producer and Video Editor at Ecancer

- Produced global media projects, managing pre- and post-production workflows. - Interviewed international medical professionals and researchers to create compelling narratives highlighting clinical and medical breakthroughs. - Created social media content and optimised SEO strategies, driving traffic and engagement. - Designed and edited videos and animations using Adobe Premiere, After Effects, and Photoshop. - Analysed digital performance metrics to refine content strategies. - Led a live broadcast on breast cancer advancements, achieving high production standards.