Lauren Leath
I'm a data-driven social media strategist who has led multi-platform content systems, creator partnerships, and community engagement for growing brands and founders.
About
I’m a data-driven social media strategist who has led multi-platform content systems, creator partnerships, and community engagement for growing brands and founders.
Currently, I lead partnerships and social media execution for early-stage brands, building presence from the ground up through brand collaborations, influencer campaigns, and performance-driven content across Instagram, TikTok, and YouTube Shorts.
- 6 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Retail
- Non-Profit Organization
- Professional Services
- Consumer Goods
- Software & Internet
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Work experience· 15 roles
Lead social media strategy and operations for 5 entrepreneurial clients across YouTube, TikTok, Instagram, and podcast platforms. Own content calendars planned 30+ days out, coordinating with the Director of Operations and a team of three remote editors. Manage approval workflow in Frame.io, tracking content from review through scheduling to publish with 100% on-time delivery. Write copy, review & revise video content, and maintain daily posting cadence across all channels. Track and analyze performance at the post, channel, and client level — standardizing KPIs, documenting targets, and reporting monthly against goals; drove 76.2% follower growth for top client with 2.9M+ views across 90 days. Translate performance data into actionable recommendations for creative and strategy teams to optimize reach and engagement. Manage community interaction across all accounts, responding to comments within 36 hours and triaging high-priority DMs directly to clients.
Manage Instagram story tags and reposts. Manage and coordinate brand collaborations. Conduct research and execute outreach for influencers and content creators. Curate weekly Instagram tag highlights. Brainstorm and execute trending content for Instagram and TikTok.
Manage Instagram story tags and reposts. Manage and coordinate brand collaborations. Conduct research and execute outreach for influencers and content creators. Curate weekly Instagram tag highlights. Brainstorm and execute trending content for Instagram and TikTok.
Education
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