I'm a data-driven social media strategist who has led multi-platform content systems, creator partnerships, and community engagement for growing brands and founders. Currently, I lead partnerships and social media execution for early-stage brands, building presence from the ground up through brand collaborations, influencer campaigns, and performance-driven content across Instagram, TikTok, and YouTube Shorts.

Lauren Leath

I'm a data-driven social media strategist who has led multi-platform content systems, creator partnerships, and community engagement for growing brands and founders. Currently, I lead partnerships and social media execution for early-stage brands, building presence from the ground up through brand collaborations, influencer campaigns, and performance-driven content across Instagram, TikTok, and YouTube Shorts.

Available to hire

I’m a data-driven social media strategist who has led multi-platform content systems, creator partnerships, and community engagement for growing brands and founders.

Currently, I lead partnerships and social media execution for early-stage brands, building presence from the ground up through brand collaborations, influencer campaigns, and performance-driven content across Instagram, TikTok, and YouTube Shorts.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Work Experience

Social Media Intern at 6th Ave Storytelling
March 1, 2025 - July 24, 2025
Created visually appealing and on-brand social media graphics for various platforms. Conceptualized, shot, and edited compelling reels and TikToks to showcase products and increase engagement. Collaborated with the owner to develop and implement an effective social media content strategy. Analyzed data and insights to optimize content performance.
Content Creator at Paper Crown Waco
August 1, 2023 - Present
Created content for social media platforms to increase brand awareness and engagement.
Owner at Laurenainsleylovelies
May 1, 2020 - Present
Founded and managed a faith-based small business specializing in jewelry, shirts, stickers, and other handmade items. Attended over 15 Pop-up shops across Texas. Grew an Instagram following of 5k+. Photographed all inventory and created all marketing materials for socials. Developed and designed website with over 5,000 sales. Organized brand ambassador program for 30+ girls.
Social Media Coordinator at Good Culture
March 1, 2025 - Present
Manage Instagram story tags and reposts. Manage and coordinate brand collaborations. Conduct research and execute outreach for influencers and content creators. Curate weekly Instagram tag highlights. Brainstorm and execute trending content for Instagram and TikTok.
Tshirt Chair at Baylor Chi Omega
January 1, 2023 - July 24, 2025
Collaborated with team members to brainstorm, design, and produce merchandise for 300 members. Communicated with vendors and Chi Omega Exec to abide by National standards. Organized group pass-outs and managed a social media page to update the chapter on new designs.
Media Content Creator at Pine Cove Shores Summer Camp
July 1, 2022 - July 24, 2025
Captured tagged photos of over 300 campers daily to keep parents connected via Pine Cove’s CampLife app. Photographed and edited a daily gallery of 125-175 high-quality photos documenting the camp day for publication. Collaborated with team members and leadership to create and execute social media campaigns to meet engagement goals. Demonstrated time management and problem-solving to meet deadlines.
Head of Media at Pine Cove Shores Summer Camp
July 1, 2023 - July 24, 2025
Managed overall production of thousands of photography, video, social media posts, and blog content by overseeing four staff members. Maintained brand consistency by approving and editing content and photos. Managed the social media presence on Instagram, Facebook, and Twitter. Wrote captions, engaged followers, and answered messages. Organized and managed weekly letters between campers and parents.
Social Media Intern at 6th Ave Storytelling
August 1, 2023 - Present
Created visually appealing and on-brand social media graphics for various platforms. Conceptualized, shot, and edited compelling reels and TikToks to showcase products and increase engagement. Collaborated with the owner to develop and implement an effective social media content strategy. Analyzed data and insights to optimize content performance.
Owner at Laurenainsleylovelies
May 1, 2020 - Present
Founded and managed a faith-based small business specializing in jewelry, shirts, stickers, and other handmade items. Attended over 15 pop-up shops around Texas. Grew an Instagram following of 5k+. Photographed all inventory and created all marketing materials for socials. Developed and designed website with over 5,000 sales. Organized a brand ambassador program for 30+ girls.
Social Media Coordinator at Good Culture
March 1, 2025 - Present
Manage Instagram story tags and reposts. Manage and coordinate brand collaborations. Conduct research and execute outreach for influencers and content creators. Curate weekly Instagram tag highlights. Brainstorm and execute trending content for Instagram and TikTok.
Media Content Creator at Pine Cove Shores Summer Camp
July 31, 2022 - July 24, 2025
Captured tagged photos of over 300 campers daily to keep parents connected via camp's app. Photographed and edited daily galleries of 125-175 high quality photos documenting the story of the camp day. Collaborated with team members to create, prepare, and execute social media campaigns to meet engagement goals. Demonstrated time management and problem-solving in a fast-paced environment.
Head of Media at Pine Cove Shores Summer Camp
July 31, 2023 - July 24, 2025
Managed overall production of thousands of pieces of photography, video, social media posts, and blog content overseeing four staff members. Maintained brand consistency by approving, evaluating, and editing social media content and blog posts. Managed social media brand presence on Instagram, Facebook, and Twitter. Organized and managed communication between campers and parents.
Tshirt Chair at Baylor Chi Omega
January 1, 2023 - July 24, 2025
Collaborated with chairs to design and produce merchandise for 300 members. Communicated with vendors and chapter executives to adhere to national standards. Organized group pass-outs and managed social media page to update the chapter on new designs.
Creative Portfolio Social Media Manager at Hear & Now Media
September 1, 2025 - Present
Lead social media strategy and operations for 5 entrepreneurial clients across YouTube, TikTok, Instagram, and podcast platforms. Own content calendars planned 30+ days out, coordinating with the Director of Operations and a team of three remote editors. Manage approval workflow in Frame.io, tracking content from review through scheduling to publish with 100% on-time delivery. Write copy, review & revise video content, and maintain daily posting cadence across all channels. Track and analyze performance at the post, channel, and client level — standardizing KPIs, documenting targets, and reporting monthly against goals; drove 76.2% follower growth for top client with 2.9M+ views across 90 days. Translate performance data into actionable recommendations for creative and strategy teams to optimize reach and engagement. Manage community interaction across all accounts, responding to comments within 36 hours and triaging high-priority DMs directly to clients.
Head of Partnerships at N-2 Water
January 1, 2025 - September 30, 2025
Led grassroots partnership strategy, onboarding, relationship management, and performance tracking to drive product adoption and sales. Develop and execute brand collaborations, giveaways, and UGC partnerships with micro-influencers; source, vet, and onboard content creators while coordinating personalized product seeding campaigns. Build and manage an end-to-end affiliate program, and track performance analytics to inform strategy. Contributed to growth in brand presence and engagement across platforms.

Education

Bachelor of Arts at Baylor University
January 1, 2020 - May 31, 2024
Bachelor of Arts in Journalism, PR & Advertising at Baylor University
January 11, 2030 - February 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Consumer Goods, Software & Internet