Available to hire
Marketing leader with a proven track record of driving growth
and innovation in highly regulated and emerging industries.
I excel at building brands, crafting strategies, and executing
creative, data-driven campaigns that deliver measurable
results.
My leadership spans B2B and B2C marketing, brand
development, client service, product, and performance
marketing.
Experience Level
Work Experience
Head of Marketing at Jointly
September 1, 2021 - January 1, 2025Created and led brand and marketing strategy for cannabis consumer and SaaS products. Built a holistic brand across digital and print, led partnerships, sponsorships, PR, creative and print, and coordinated conferences/events to expand reach and credibility. Achieved a 90% reduction in app download CPA and a 40% lift from organic efforts; built and executed a full-funnel, multi-channel marketing program; managed cross-functional teams and budgets to drive growth.
Senior Marketing Manager at Spafinder Wellness, Inc.
June 1, 2013 - March 1, 2015Led marketing strategy and execution for wellness brand partnerships, managed cross-functional teams, and drove integrated campaigns for growth across digital channels.
Senior Account Manager at Marketing Works, Inc.
September 1, 2007 - May 1, 2013Led client campaigns and relationships, coordinating cross-functional teams to deliver marketing programs for diverse clients.
Education
BSBA at University of Denver, Daniels College of Business
January 1, 2003 - January 1, 2007Qualifications
Industry Experience
Consumer Goods, Healthcare, Software & Internet, Retail, Professional Services
Experience Level
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