Marketing leader with a proven track record of driving growth and innovation in highly regulated and emerging industries. I excel at building brands, crafting strategies, and executing creative, data-driven campaigns that deliver measurable results. My leadership spans B2B and B2C marketing, brand development, client service, product, and performance marketing.

Lauren McGurn

Marketing leader with a proven track record of driving growth and innovation in highly regulated and emerging industries. I excel at building brands, crafting strategies, and executing creative, data-driven campaigns that deliver measurable results. My leadership spans B2B and B2C marketing, brand development, client service, product, and performance marketing.

Available to hire

Marketing leader with a proven track record of driving growth
and innovation in highly regulated and emerging industries.
I excel at building brands, crafting strategies, and executing
creative, data-driven campaigns that deliver measurable
results.
My leadership spans B2B and B2C marketing, brand
development, client service, product, and performance
marketing.

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Work Experience

Head of Marketing at Jointly
September 1, 2021 - January 1, 2025
Created and led brand and marketing strategy for cannabis consumer and SaaS products. Built a holistic brand across digital and print, led partnerships, sponsorships, PR, creative and print, and coordinated conferences/events to expand reach and credibility. Achieved a 90% reduction in app download CPA and a 40% lift from organic efforts; built and executed a full-funnel, multi-channel marketing program; managed cross-functional teams and budgets to drive growth.
Senior Marketing Manager at Spafinder Wellness, Inc.
June 1, 2013 - March 1, 2015
Led marketing strategy and execution for wellness brand partnerships, managed cross-functional teams, and drove integrated campaigns for growth across digital channels.
Senior Account Manager at Marketing Works, Inc.
September 1, 2007 - May 1, 2013
Led client campaigns and relationships, coordinating cross-functional teams to deliver marketing programs for diverse clients.

Education

BSBA at University of Denver, Daniels College of Business
January 1, 2003 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Software & Internet, Retail, Professional Services