Lauren Ridley-Mellor

Led content marketing initiatives, creating optimised SEO strategies, and enhancing digital presence. Cultivated lasting client relationships by bridging communication gaps and delivering exceptional service to ensure sustained partnerships. Drove creative digital PR campaigns aligned with SEO objectives consistently surpassing KPIs. Mentored and trained junior team members fostering professional development and skills enhancement. Applied visionary approach steering agency towards emerging trends and technologies within the industry. Collaborated with influencers to leverage brand exposure and enhance SEO performance across digital platforms.

Create digital strategy and lead analytical and data-driven content creation including ideation, capture, and editing. Perform trend analysis and SEO project management. Manage client relationships effectively. Developed and executed full funnel digital marketing strategies across SEO, PPC, social and email tailored to drive customer acquisition and retention for B2C and B2B clients. Transformed audience insights into actionable strategies through competitor research, market trends, and landscape analysis to craft detailed personas and bespoke client content plans. Partnered with analytics teams to evaluate organic and paid performance leveraging GA4, Search Console and Meta Business Suite insights to refine strategies and report on ROI. Led brand and website rebrands aligning UX, messaging, and performance goals achieving a 12% increase in organic traffic for a financial client. Launched a new influencer marketing service line achieving a 19% increase in new user acquisition for a bea

Lead content marketing initiatives, creating optimized SEO strategies and enhancing digital presence. Cultivate lasting client relationships by bridging communication gaps and delivering exceptional service, ensuring sustained partnerships. Drive creative digital PR campaigns aligned with SEO objectives, consistently surpassing key performance indicators. Mentor and train junior team members, fostering their professional development and skill enhancement. Apply a visionary approach steering the agency toward emerging trends and technologies within the industry. Collaborate with influencers to leverage brand exposure and enhance SEO performance across digital platforms.