Available to hire
Marketing Strategist helping brands deliver content that meets their audience’s needs.
As a creative and strategic content marketing professional, I am passionate about building powerful brand experiences that resonate and connect with audiences. I have extensive experience leading integrated campaigns that grow brand awareness, nurture community, and drive customer acquisition. I excel at turning insights into meaningful storytelling and utilising data to inform bespoke strategies that inspire action and lasting connection.
Skilled in developing and executing full-funnel digital marketing strategies across SEO, PPC, social, and email, I tailor campaigns to drive customer acquisition and retention for both B2C and B2B clients. I collaborate with analytics teams to evaluate performance leveraging insights from GA4, Search Console, and Meta Business Suite to refine strategies and report on ROI. My talent lies in aligning UX, messaging, and performance goals to boost brand consistency and digital presence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Content Strategist at Inspired Agency
September 1, 2024 - PresentLead creative digital strategy and content marketing initiatives, leveraging analytical and data-driven approaches including trend analysis and SEO management. Responsible for project management, client relationship management, and crafting bespoke content plans through competitor research and audience insights. Partner with analytics teams to analyze organic and paid performance using GA4, Search Console, and Meta Business Suite to refine strategies and report on ROI. Led brand and website rebrands aligning UX, messaging, and performance goals, achieving a 12% increase in organic traffic for a financial client. Launched new influencer marketing service line, achieving 19% growth in new user acquisition for a beauty and wellbeing client.
Senior Content Marketing Manager at NORTH-SEO Agency
September 1, 2024 - August 26, 2025Led SEO-optimized content marketing initiatives to enhance digital presence and cultivate lasting client relationships through excellent communication and service. Delivered creative digital PR campaigns aligned with SEO objectives consistently surpassing KPIs. Mentored junior team members, fostering professional development. Applied visionary approaches steering the agency towards emerging trends and technologies. Collaborated with influencers to boost brand exposure and SEO performance across digital platforms.
Content and Social Media Coordinator at Northumbria University
February 1, 2022 - August 26, 2025Managed integrated marketing campaigns across organic social, email, and PPC channels, achieving a 2% YoY increase in share of voice and 10% increase in virtual event attendance. Oversaw social media campaigns efficiently using tools like Pulsar, Hootsuite, and Orlo, providing insights for ongoing content optimization. Produced data-driven content tailored to student acquisition messaging aligned with recruitment phases. Collaborated with PR, brand, and digital teams to maintain brand integrity and campaign consistency across touchpoints. Successfully line managed a collaborative and high-performing team.
Social Media Manager (Freelance) at Seven Yays
November 1, 2021 - August 26, 2025Implemented a social media strategy and led all organic social campaigns across Facebook, Instagram, and Twitter. Delivered marketing campaigns resulting in a 45.9% increase in followers and 23.3% increase in engagements within the first month.
Student Recruitment & Marketing Officer at University of Glasgow
May 1, 2018 - August 26, 2025Developed and implemented tailored B2B social media strategy, driving engagement with a 3% YoY increase in lead generation. Managed paid media in collaboration with external agencies across paid search and social. Produced email marketing initiatives and reporting using Marketing Cloud and Salesforce to achieve continuous improvement and impactful audience engagement.
Digital Marketing Manager at Formica Group EU
August 1, 2022 - August 26, 2025Managed clients in Food & Beverage, Beauty, Education, Manufacturing, Finance, and Hospitality sectors—including Hello Fresh, Green Chef, Godiva Chocolates, Carol Joy London, and Margaret Dabbs London. Oversaw digital marketing initiatives across multiple sectors with a focus on driving engagement and brand growth.
Senior Content Strategist at Inspired Agency
September 1, 2024 - PresentLead content marketing initiatives, creating optimized SEO strategies and enhancing digital presence. Cultivate lasting client relationships by bridging communication gaps and delivering exceptional service, ensuring sustained partnerships. Drive creative digital PR campaigns aligned with SEO objectives, consistently surpassing key performance indicators. Mentor and train junior team members, fostering their professional development and skill enhancement. Apply a visionary approach steering the agency toward emerging trends and technologies within the industry. Collaborate with influencers to leverage brand exposure and enhance SEO performance across digital platforms.
Senior Content Strategist at LM Senior Content Strategist
September 30, 2024 - August 26, 2025Create digital strategy and lead analytical and data-driven content creation including ideation, capture, and editing. Perform trend analysis and SEO project management. Manage client relationships effectively. Developed and executed full funnel digital marketing strategies across SEO, PPC, social and email tailored to drive customer acquisition and retention for B2C and B2B clients. Transformed audience insights into actionable strategies through competitor research, market trends, and landscape analysis to craft detailed personas and bespoke client content plans. Partnered with analytics teams to evaluate organic and paid performance leveraging GA4, Search Console and Meta Business Suite insights to refine strategies and report on ROI. Led brand and website rebrands aligning UX, messaging, and performance goals achieving a 12% increase in organic traffic for a financial client. Launched a new influencer marketing service line achieving a 19% increase in new user acquisition for a bea
Senior Content Marketing Manager at North-SEO Agency
September 30, 2024 - August 26, 2025Led content marketing initiatives, creating optimised SEO strategies, and enhancing digital presence. Cultivated lasting client relationships by bridging communication gaps and delivering exceptional service to ensure sustained partnerships. Drove creative digital PR campaigns aligned with SEO objectives consistently surpassing KPIs. Mentored and trained junior team members fostering professional development and skills enhancement. Applied visionary approach steering agency towards emerging trends and technologies within the industry. Collaborated with influencers to leverage brand exposure and enhance SEO performance across digital platforms.
Content and Social Media Coordinator at Northumbria University
February 28, 2022 - August 26, 2025Managed integrated marketing campaigns across organic social, email, and PPC achieving a 2% YoY increase in share of voice and 10% virtual event attendance. Oversaw social media campaigns efficiently using tools like Pulsar, Hootsuite, and Orlo delivering insights that informed ongoing content optimisation. Planned, produced, and distributed data-driven content tailored to student acquisition, aligning messaging with each stage of the recruitment phase. Collaborated with PR, brand, and digital teams to maintain brand integrity and campaign consistency across all touchpoints. Fostered a collaborative and high-performing team environment as a successful line manager.
Social Media Manager (Freelance) at Seven Yays
November 30, 2021 - August 26, 2025Implemented a social media strategy and successfully spearheaded all organic social campaigns across Facebook, Instagram, and Twitter. Executed a marketing campaign that led to an increase in followers by 45.9% and 23.3% in engagements within the first month.
Student Recruitment & Marketing Officer at University of Glasgow
May 31, 2018 - August 26, 2025Led the development and implementation of a tailored B2B social media strategy driving engagement and a 3% YoY increase in lead generation. Managed paid media campaigns in collaboration with external agencies working across paid search and social. Produced email marketing initiatives and reporting using Marketing Cloud and Salesforce consistently striving for continuous improvement and impactful audience engagement.
Digital Marketing Manager at Formica Group EU
August 31, 2022 - August 26, 2025Managed digital marketing for clients in sectors including Food & Beverage, Beauty, Education, Manufacturing, Finance, Hospitality, and Education. Worked with clients such as Hello Fresh, Green Chef, Godiva Chocolates, Grind Coffee, Campbells Meat, Carol Joy London, and Margaret Dabbs London. Also involved in the higher education and distance learning markets.
Education
MA English - History of Art at University of Aberdeen
September 5, 2011 - June 17, 2015Qualifications
Industry Experience
Financial Services, Education, Manufacturing, Consumer Goods, Healthcare, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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