This editorial illustration is for a New York Times article "Is the Entire Economy Gentrifying?".
- Illustrator
Laurent Hrybyk
- Baltimore, United States
- 7 projects
I’m a creative leader and illustrator with more than 20 years of experience building distinctive brands, directing multidisciplinary teams, and shaping visual identities across consumer, editorial, tattoo, beauty, and…
About
I’m a creative leader and illustrator with more than 20 years of experience building distinctive brands, directing multidisciplinary teams, and shaping visual identities across consumer, editorial, tattoo, beauty, and wellness markets. I bring together illustration, design, and strategic thinking to create work that feels emotionally resonant, culturally relevant, and built to grow.
- Joined September 2026
Skills· 68
- Business Card
- Freehand Digital Illustration
- Flyer
- GIF
- Icon
- Illustration
- Email Design
- Editorial Illustration
- Postcard
- Poster
Procreate- Social Media Design
- Spot Illustration
- Sticker
- Artwork
- Logo
Adobe Illustrator
Adobe Photoshop
Adobe XD- Advert Design
- Advertising Illustration
- Tattoo Illustration
- Brochure
- Banner
- Letterhead
- Brand Identity
- Branding
- Leadership
Adobe InDesign- Infographic
- Web Design
- Photo
- Tattoo Design
- Narrative Illustration
- Fantasy Illustration
- Microsoft Word
- Product Video
- SEO
- Microsoft Powerpoint
WordPress- Corporate Video
- Catalogue
UI- Animation
HTML5- Motion Graphic
- Adobe Dimenson
CSS- T-shirt Design
- 3D Design
- Substance Painter
- Lettering
- Pitch Deck
- Card Deck
Figma- Clip Studio Paint
- Character Design
- Presentation Design
- Feature
- Book Illustration
- Cartoon
- Comic Strip
- Magazine
- Stop Motion Animation
- Surface Pattern Design
- Voiceover
Shopify- Product Design
Industry experience
- Education
- Media & Entertainment
- Retail
- Software & Internet
- Wholesale & Distribution
- Manufacturing
- Healthcare
- Life Sciences
- Computers & Electronics
- Consumer Goods
- Non-Profit Organization
- Professional Services
- Other
Projects · 7
A series of 4 editorial illustrations done for the Boston Globe around the theme of the future of food. The article spoke of new tech in food, food scarcity, and even food for animals. To bring the theme all together, I built out a series of architectural spaces for these illustrations to play in. See more of the project here: https://www.twine.net/signin
- Brand Designer
- Creative Director
- Designer
- +2
The refreshed identity centers around a bold new wordmark that draws inspiration from the blackletter influences of the original brand while creating a cleaner, more distinctive visual presence. The brand’s existing icon, previously its primary identifier, was retained as a tertiary mark—preserving a connection to Precision’s history without allowing it to dominate the new system. That original mark also helped inspire a subtle cyber sigilism texture that appears as a spot gloss across the packaging. The treatment creates a connection between the brand’s heritage, tattoo culture, and contemporary visual trends while adding depth and tactility without competing with the functional information on the package. A major focus of the redesign was the packaging label system. Tattoo artists work with a wide range of needle configurations, sizes, and tools, making clear and immediate product identification essential. I developed a bold, utilitarian labeling system that prioritizes the information artists need most and presents it in a way that can be quickly scanned and understood. Developing the system required research into both information hierarchy and how the products are actually stored and accessed in a working tattoo environment. This helped determine not only which information needed the greatest visual emphasis, but where that information should appear on the package so it remains visible when products are organized together. The result is a more cohesive and contemporary identity that balances the personality of the Precision brand with the practical demands of the artists who use its products. See more of this project here: https://www.twine.net/signin
- Brand Designer
- Creative Director
- Designer
- +2
Recovery Aftercare is one of the leading brands in tattoo, piercing, and permanent makeup aftercare. The goal of my work with them was to create a product aimed at professional tattooers and piercers as opposed to many consumer facing products. They wanted their packages and brand to reflect the high quality and reliability of their products. These products should fit the tattoo shops and studios that they would be used in daily. Knowing that, I pushed for clean, easy to read yet graphically relevant designs to help set Recovery apart. I refreshed the logo, marketing styles, colors, and over 20 products in their line (and growing). This brand also recently expanding to the UK and EU countries, and I redeveloped packaging to match the standards required to be sold there as well. Project Details: Branding, Marketing, Package Design, Copy Writing, Art Direction See more of this project here: https://www.twine.net/signin
- Brand Designer
- Creative Director
- Designer
- +2
A Pound of Flesh is a company that manufactures tattooable fake silicone skin products for tattoo artists to practice as well as create art pieces with. I have worked with the company for a number of years now, redefining their brand and product line. The Naked Gnome is one of the newer special edition products that I worked on recently. I created the branding, package and overall marketing look for the product. Additionally I Art Directed a specialize illustration for the package as well as photo shoots of the product. Project Details: Branding, Illustration, Package Design, Art Direction See more of this project here: https://www.twine.net/signin
- Brand Designer
- Creative Director
- Designer
- +2
I was recently commissioned to work on the branding and promotional design for Baltimore School for the Arts' annual fundraising event, Expressions. 2024's theme was the 100 year anniversary for the building in which the school occupies in downtown Baltimore. The concept brought to me was to emulate the 1920s art-deco style with the cornerstone of the actual building on full display withing the main logo concept. In this version of the event branding I explored bold colors that paid tribute to that time as well as ornate type. The main goal was to provide their marketing and promotional team a wide range of assets they could utilize in various forms throughout the event. Project Details: Branding, Custom Typography, Poster Design, Illustration See more here: https://www.twine.net/signin
- Brand Designer
- Creative Director
- Designer
- +2
In 2025 Ultimate Tattoo Supply was in need of a rebrand, and I served as the Senior Art Director and chief designer on the project. My role was a collaborative effort with the Senior Creative Director and Senior Designer for the company. Below are some of my favorite contributions to the project: Logo design, palette, web design and some real world examples for their latest Labor Day sale. Additionally I helped define the overall vision for typography and photography on the project. More can be seen here: https://www.twine.net/signin
- Art Director
- Graphic Designer
Work experience· 8 roles
Senior Art Director · Body Art AllianceApr 2025 – Present · 1 yr 8 mos
Lead the creative direction for 21 global brands across the tattoo, piercing, and PMU/beauty industries, ensuring each brand maintains a strong, consistent, and authentic visual identity. Manage and mentor a team of designers, guiding concept development, brand evolution, and execution across print, digital, and experiential design. Oversee packaging design for ongoing product launches, creating cohesive systems that align with brand strategy and regulatory requirements. Direct creative for major industry events and tradeshows, including environmental graphics, signage, and full visual experiences. Design merchandise collections—apparel, accessories, and promotional items—that resonate with artists and brand fans. Lead digital design across email (Klaviyo), social content, and SMS, ensuring visually strong and high-performing marketing assets. Create web and UX designs for landing pages, e-commerce updates, and educational content across multiple brand platforms. Provide photo and video direction, shaping the visual storytelling that supports product launches and brand campaigns. Collaborate closely with marketing, product, and leadership teams to maintain momentum and ensure alignment across all design efforts. Work daily in Adobe Creative Suite (Illustrator, InDesign, Photoshop, XD), Adobe Substance 3D, Adobe Dimension, HTML/CSS, and presentation tools like PowerPoint and Word.
Teacher - Digital Art · Baltimore School for the ArtsAug 2016 – Present · 10 yrs 4 mos
Teach Adobe Creative Suite to high school freshmen and sophomores Develop and update curriculum to build core design and illustration skills while encouraging creative exploration Advise students on career paths and opportunities in the creative industry
Senior Creative Manager - Tattoo · Body Art AllianceJun 2015 – Apr 2025 · 9 yrs 11 mos
Manage and mentor a multi-disciplinary creative team of designers, videographers, and photographers producing work for the tattoo, piercing, and PMU/beauty industries. Lead the creative direction for 10 unique brands, ensuring each one continues to evolve with a clear, consistent, and authentic visual identity. Oversee packaging design for new and existing products, building cohesive systems across multiple categories and audiences. Direct creative for industry events and trade shows, developing environmental graphics, signage, and full visual experiences. Handle digital design across email, social media, and SMS campaigns, ensuring that every asset is on-brand, polished, and performance-focused. Develop web and UX designs for landing pages, e-commerce updates, and educational content across multiple brand platforms. Provide photo and video direction, shaping the visual storytelling that supports product launches, campaigns, and brand-building initiatives. Collaborate closely with marketing, product, and leadership teams to align creative strategy with business goals and maintain momentum across projects. Work daily in Adobe Creative Suite (Illustrator, InDesign, Photoshop, XD), Adobe Substance 3D, Adobe Dimension, PowerPoint, Word, and HTML/CSS.
Senior Art Director · Body Art AllianceJan 2015 – Present · 11 yrs 11 mos
Art Director, Part-Time · PortalsJan 2012 – Jan 2024 · 12 yrs 1 mo
Studio Manager, Photographer & Videographer · Jackson PhotographyJan 2009 – Jan 2015 · 6 yrs 1 mo
Freelance Design & Illustration · Laurent Hrybyk Design & IllustrationMay 2000 – Present · 26 yrs 7 mos
Freelance Illustrator & Designer · IndependentJan 2000 – Present · 26 yrs 11 mos
Education
MFA in Illustration · Maryland Institute, College of Art2013 – 2015
BFA in Illustration · Maryland Institute, College of Art1996 – 2000
Graduated Cum Laude
MFA, Illustration Practice · Maryland Institute, College of Art2030 – 2026
BFA, Illustration, Cum Laude · Maryland Institute, College of Art2030 – 2026
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