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I’m a senior brand and marketing leader with two decades of experience shaping both legacy and high-growth brands. I’m known for turning data into clear, compelling stories, building programs that drive adoption and growth, and leading teams with a people-first approach. I thrive on translating ambitious vision into disciplined execution and measurable outcomes. Across consumer goods, retail, and purpose-driven brands, I have a track record of launching new platforms, expanding market presence, and partnering with executives to deliver meaningful community and business impact. I’m most energized when I can fuse creative storytelling with rigorous strategy, cross-functional collaboration, and a passion for brands that matter to people and communities.…I’m a senior brand and marketing leader with two decades of experience shaping both legacy and high-growth brands. I’m known for turning data into clear, compelling stories, building programs that drive adoption and growth, and leading teams with a people-first approach. I thrive on translating ambitious vision into disciplined execution and measurable outcomes. Across consumer goods, retail, and purpose-driven brands, I have a track record of launching new platforms, expanding market presence, and partnering with executives to deliver meaningful community and business impact. I’m most energized when I can fuse creative storytelling with rigorous strategy, cross-functional collaboration, and a passion for brands that matter to people and communities.

Lauren Turchet

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I’m a senior brand and marketing leader with two decades of experience shaping both legacy and high-growth brands. I’m known for turning data into clear, compelling stories, building programs that drive adoption and growth, and leading teams with a people-first approach. I thrive on translating ambitious vision into disciplined execution and measurable outcomes. Across consumer goods, retail, and purpose-driven brands, I have a track record of launching new platforms, expanding market presence, and partnering with executives to deliver meaningful community and business impact. I’m most energized when I can fuse creative storytelling with rigorous strategy, cross-functional collaboration, and a passion for brands that matter to people and communities.…I’m a senior brand and marketing leader with two decades of experience shaping both legacy and high-growth brands. I’m known for turning data into clear, compelling stories, building programs that drive adoption and growth, and leading teams with a people-first approach. I thrive on translating ambitious vision into disciplined execution and measurable outcomes. Across consumer goods, retail, and purpose-driven brands, I have a track record of launching new platforms, expanding market presence, and partnering with executives to deliver meaningful community and business impact. I’m most energized when I can fuse creative storytelling with rigorous strategy, cross-functional collaboration, and a passion for brands that matter to people and communities.

Available to hire

I’m a senior brand and marketing leader with two decades of experience shaping both legacy and high-growth brands. I’m known for turning data into clear, compelling stories, building programs that drive adoption and growth, and leading teams with a people-first approach. I thrive on translating ambitious vision into disciplined execution and measurable outcomes.

Across consumer goods, retail, and purpose-driven brands, I have a track record of launching new platforms, expanding market presence, and partnering with executives to deliver meaningful community and business impact. I’m most energized when I can fuse creative storytelling with rigorous strategy, cross-functional collaboration, and a passion for brands that matter to people and communities.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Work Experience

Director, Brand & Content Marketing at Prodigy Education

January 1, 2025 - Present

Rebuilt Prodigy’s brand foundations and go-to-market approach, aligning mission, positioning, values and voice across creative, brand and social teams. Led the first social-focused brand campaign, driving a 70% increase in content video view-through rate, a 4-point lift in brand awareness, and a 35% expansion in mid-funnel leads. Established the student-focused campaign in two months, sourcing a COPPA-compliant US agency and shaping a $3M creator content strategy—the most successful campaign in company history with a +180% lift in home gameplay. Delivered ongoing content innovation, creator partnerships, and optimization yielding +8-point lifts in awareness and likeability, +43% YoY web traffic, and industry benchmark outperformance by 175%.

Associate Director Brand & Partnerships at Cadillac Fairview

September 1, 2023 - January 1, 2025

Established Cadillac Fairview’s first national brand team, overseeing strategy, performance, long-term planning, P&L and agency partnerships. Revitalized a national Olympic partnership into the CF PlayMakers program, delivering a +19ppt lift in partnership awareness and a +49% increase in perception as a community brand. Led the executive pitch to commit to building playgrounds for youth sport; delivered a Toronto PR stunt and an integrated campaign with Olympic athletes, generating 190M impressions (175% over plan) and 4M+ completed views. Executed a high-impact Vancouver community activation delivering 4,500 free meals at Robson Square, generating 67M earned media impressions in 4 weeks and a +91% lift in local positive brand perception.

Director, Brand & Growth Marketing at Goodfood

February 1, 2021 - September 1, 2023

Led brand and growth marketing with $20M+ budgets, driving data-informed, integrated campaigns that elevated Goodfood to Canada’s #1 meal kit brand. Achieved a +40% lift in brand awareness, reduced CAC by 30% in 3 months, and led the OnDemand grocery launch in Toronto/Montreal with 45M+ media impressions, 110% app download growth, and a 250% increase in new customers in the first month. Spearheaded a marketing transformation with McKinsey that unlocked $10M+ in advertising efficiencies and modernized planning, measurement, and execution.

Senior Marketing Manager at Rogers Communications

March 1, 2019 - December 1, 2021

Owned corporate brand strategy, content development, P&L and partnerships campaigns for NHL, Live Nation and the Toronto Blue Jays. Led data-driven optimization of the Moments program to boost brand affinity (+10%), oversaw CRM/digital campaigns to improve consideration and lead generation (+35%), and managed the NHL partnership with our agency and media partners. Supported Rogers Covid-19 marketing, contributing to a +58% increase in corporate reputation through regional and national campaigns across traditional and digital media.

Brand Manager / Associate Brand Manager at Spin Master Toys

September 1, 2005 - December 1, 2011

Led U.S. and Canadian brand strategy across a multi-brand portfolio, owning product marketing, channel strategy, and GTM plans to drive revenue growth. Reversed a multi-year decline for Aquadoodle by data-driven repositioning; launched Aquasand, growing category share by 30% and earning Top Activities Brand (2010). Managed end-to-end product development, branding, financials, and GTM for new launches; partnered with sales to support trade shows, licensing pitches, and national TV campaigns across multiple platforms.

Brand Manager at Canadian Tire Corporation

January 1, 2012 - January 1, 2017

Brand transformation across six flagship brands (Canvas, Woods, MasterChef, Yardworks, Outbound) as part of Canadian Tire’s brand strategy. Owned brand guidelines, portfolio strategy, and marketing across the ecosystem; launched FRANK, Canadian Tire’s first food/private-label brand, earning earned media and organic attention, and drove a +20% sales lift for MasterChef BBQ through portfolio revitalization and refreshed identity.

Senior Brand Manager (Special Projects) at Canadian Tire Corporation

January 1, 2017 - January 1, 2019

Piloted Canadian Tire’s first international venture, curating the brand portfolio and go-to-market strategy for identified regions and tailoring marketing for B2B & B2C retailers. Managed market-entry requirements, including research, SKU rationalization, pricing, trademarks, translations, and profitability analysis.