Laurie Winchenbaugh

Available to hire

I'm a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns.

About

I’m a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns. I specialize in short-form video for brands across SaaS, health tech, and consumer apps, combining creative direction, production, and performance analytics to deliver measurable business results across TikTok, Instagram, YouTube, and LinkedIn.

Currently seeking a remote role focused on video and social media strategy with a collaborative team that values creative storytelling and measurable growth. I thrive turning complex topics into accessible narratives and collaborating with cross-functional teams to align content with user acquisition and business goals.

  • Joined November 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Healthcare
  • Professional Services

More experts in Los Angeles, United States

Projects · 1

B2B Facebook Ad Campaign – $90K ARR from $644 Ad Spend

Created an engaging, informative video ad optimized for Facebook targeting decision-makers at small to mid-sized businesses. The goal was to increase appointment bookings and generate high-value leads for a B2B service provider. Approach: Crafted a clear, educational message designed to capture attention within the first 3 seconds Used relatable, value-driven storytelling to position the client as a trusted solution Optimized delivery toward decision-makers using precise targeting and creative testing Results: Secured a high-value client generating $90,480 in Annual Recurring Revenue (ARR) Achieved a 14,043% Return on Ad Spend (ROAS) Proved the power of short-form, value-based video in B2B lead generation Total Campaign Spend: $10,000 This Specific Ad Spend: $644.21 This campaign demonstrates the effectiveness of strategic video marketing in driving measurable ROI for B2B service brands. video #facebookads #b2bmarketing #videomarketing #digitalmarketing #adcampaign #contentcreator #ugc #socialmediaads #performancecreative #video #explainervideo #videoeditor

  • Actor
  • Content Creator
  • Content Producer
  • +6

Work experience· 4 roles

Head of Video + Social Media Strategy · Venteur, Inc.Sep 2025 – Sep 2025 · 1 mo

Produced 300+ videos across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, boosting brand visibility and driving measurable engagement. Built Venteur’s TikTok account from 0 to 1.5K followers, driving 100K+ organic views across health and insurance explainer content. Scaled LinkedIn audience by 200%+ and built YouTube Shorts from the ground up to 150 subscribers. Increased overall impressions by 128% YoY, engagement by 121.8%, and clicks by 332% YoY, directly impacting inbound leads. Created and launched Facebook ad campaigns for top-of-funnel B2B lead generation, producing a short-form video ad that generated $90K in ARR from a $644 spend—a 14,043% ROAS. Edited case studies, campaign ads, and open enrollment video series that became central to marketing campaigns.

Social Media Manager · RevolutionPartsMar 2025 – Nov 2025 · 9 mos

Managed and executed organic content across TikTok, Facebook, LinkedIn, Instagram, and X, ensuring cross-platform consistency and growth through daily and weekly posting. Edited 40+ video clips monthly from webinars, podcasts, and interviews to fuel brand storytelling and community engagement. Partnered with the paid media team to align organic and paid strategies for stronger full-funnel growth. Created content that helped drive a 307% increase in LinkedIn impressions (1.9M+ in six months), 90% follower growth, and 25% rise in page traffic; supported Facebook content performance contributing to 1.8M+ impressions and 444% increase in visibility while maintaining cohesive creative direction across paid and organic posts. Tracked performance using Hootsuite and native analytics to report monthly follower, engagement, and reach growth.

Social Media Manager · KinshipSep 2024 – Sep 2024 · 1 mo

Led a video-first content strategy across TikTok, Instagram, and LinkedIn to grow brand awareness and engagement through authentic, story-driven short-form content. Concepted, scripted, and edited high-performing videos for both organic and paid campaigns, ensuring creative consistency across platforms. Produced short-form video ad campaigns that generated 904 mobile app installs, 140K+ total reach, and a $4.71 cost per install on a $30/day budget. Analyzed campaign metrics to optimize creative performance and targeting, improving overall ROI and engagement. Collaborated cross-functionally with marketing and product teams to align social creative with user-acquisition and growth goals.

Head of Video + Social Media Strategy · Venteur, Inc.Oct 2021 – Sep 2025 · 4 yrs

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