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I'm Claire Laveaux, a Marketing Data & Automation Lead with 15+ years of experience guiding digital transformation and optimizing marketing technology roadmaps for consumer-facing brands. I specialize in building and governing end-to-end marketing tech stacks, CRM strategy, and data-driven initiatives that translate complex tech into tangible business insights. I’ve led enterprise-wide migrations, implemented measurement frameworks (GA4, UTM, dashboards), and driven GDPR-compliant data practices across global teams, delivering concrete improvements in conversion rates and lifecycle engagement. I excel at unifying customer data across touchpoints, championing cross-functional collaboration between technical and non-technical stakeholders, and relentlessly optimizing processes to free up bandwidth for strategic growth. My approach blends practical project leadership with a bias for data-informed experimentation, resulting in measurable improvements in open rates, conversions, and time-to-value for new digital initiatives.…I'm Claire Laveaux, a Marketing Data & Automation Lead with 15+ years of experience guiding digital transformation and optimizing marketing technology roadmaps for consumer-facing brands. I specialize in building and governing end-to-end marketing tech stacks, CRM strategy, and data-driven initiatives that translate complex tech into tangible business insights. I’ve led enterprise-wide migrations, implemented measurement frameworks (GA4, UTM, dashboards), and driven GDPR-compliant data practices across global teams, delivering concrete improvements in conversion rates and lifecycle engagement. I excel at unifying customer data across touchpoints, championing cross-functional collaboration between technical and non-technical stakeholders, and relentlessly optimizing processes to free up bandwidth for strategic growth. My approach blends practical project leadership with a bias for data-informed experimentation, resulting in measurable improvements in open rates, conversions, and time-to-value for new digital initiatives.

Claire Laveaux

Marketing Automation Specialist, Growth Marketer, Marketing Strategist, +6

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I'm Claire Laveaux, a Marketing Data & Automation Lead with 15+ years of experience guiding digital transformation and optimizing marketing technology roadmaps for consumer-facing brands. I specialize in building and governing end-to-end marketing tech stacks, CRM strategy, and data-driven initiatives that translate complex tech into tangible business insights. I’ve led enterprise-wide migrations, implemented measurement frameworks (GA4, UTM, dashboards), and driven GDPR-compliant data practices across global teams, delivering concrete improvements in conversion rates and lifecycle engagement. I excel at unifying customer data across touchpoints, championing cross-functional collaboration between technical and non-technical stakeholders, and relentlessly optimizing processes to free up bandwidth for strategic growth. My approach blends practical project leadership with a bias for data-informed experimentation, resulting in measurable improvements in open rates, conversions, and time-to-value for new digital initiatives.…I'm Claire Laveaux, a Marketing Data & Automation Lead with 15+ years of experience guiding digital transformation and optimizing marketing technology roadmaps for consumer-facing brands. I specialize in building and governing end-to-end marketing tech stacks, CRM strategy, and data-driven initiatives that translate complex tech into tangible business insights. I’ve led enterprise-wide migrations, implemented measurement frameworks (GA4, UTM, dashboards), and driven GDPR-compliant data practices across global teams, delivering concrete improvements in conversion rates and lifecycle engagement. I excel at unifying customer data across touchpoints, championing cross-functional collaboration between technical and non-technical stakeholders, and relentlessly optimizing processes to free up bandwidth for strategic growth. My approach blends practical project leadership with a bias for data-informed experimentation, resulting in measurable improvements in open rates, conversions, and time-to-value for new digital initiatives.

Available to hire

I’m Claire Laveaux, a Marketing Data & Automation Lead with 15+ years of experience guiding digital transformation and optimizing marketing technology roadmaps for consumer-facing brands. I specialize in building and governing end-to-end marketing tech stacks, CRM strategy, and data-driven initiatives that translate complex tech into tangible business insights. I’ve led enterprise-wide migrations, implemented measurement frameworks (GA4, UTM, dashboards), and driven GDPR-compliant data practices across global teams, delivering concrete improvements in conversion rates and lifecycle engagement.

I excel at unifying customer data across touchpoints, championing cross-functional collaboration between technical and non-technical stakeholders, and relentlessly optimizing processes to free up bandwidth for strategic growth. My approach blends practical project leadership with a bias for data-informed experimentation, resulting in measurable improvements in open rates, conversions, and time-to-value for new digital initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Automation & Operations Consultant (Freelance) at Freelance

January 1, 2018 - Present

Delivered 45+ tailored automation workflows and digital systems for small businesses and coaches, saving clients 500+ hours annually through process optimization. Implemented comprehensive tech stack audits and integrations, identifying and eliminating over £12,000 in annual software waste. Designed bespoke Notion dashboards centralizing information and providing founders with actionable visibility across key business functions. Implemented UTM trackable links and GA4 measurement framework to analyze consumer funnel value and deliver performance insights. Provided strategic consultation on website improvements and functionality enhancements, advising CMS platform selection (WordPress, Wix, custom solutions) and leading technical implementation to meet evolving business and customer experience needs.

Digital Marketing Operations Lead at The Psychic Teacher

January 1, 2023 - May 1, 2025

Built and owned the complete digital marketing technology stack for a consumer-facing brand, serving as Technical Product Owner for website, CRM, and marketing automation platforms (GoHighLevel, Wix, Notion, Zapier). Architected marketing automation workflows and led lifecycle campaigns; achieved 67% open rate and 47% click-through on event campaigns; 64% opens on flash sales; 40%+ average email open rate across campaigns. Developed AI-driven content workflows (n8n + GPT-4) reducing content production time from 8 hours to 30 minutes weekly, and achieved #1 organic ranking on AI platforms and Google Page 1 through strategic SEO. Unified customer data across multiple digital touchpoints to enable highly personalized lifecycle campaigns, delivering 47%+ email open rate via data-driven segmentation. Implemented D2C digital strategy including lead generation funnels and automated email campaigns with 35% conversion on product launches.

Digital Transformation & Project Management Lead at Agnus Consulting

March 1, 2022 - January 1, 2024

Led enterprise-wide Google Workspace migration across UK and Hong Kong offices, establishing unified data governance and joined-up thinking across global teams. Implemented Agile Stage Gate governance and standardized project management frameworks, improving on-time project delivery from 62% to 87% through systematic process improvements. Collaborated with global IT teams and external stakeholders to deliver complex digital transformation initiatives across multiple time zones. Served as product launch strategist for a high-profile AI book and Thought Leadership, developing Amazon Author Central strategy and optimizing digital presence for maximum visibility.

SharePoint Administrator & Creative Project Manager at The Bicester Village Shopping Collection

June 1, 2018 - August 1, 2020

Acted as SharePoint administrator and creative project manager for internal event intranets supporting 3,000+ employees across a global luxury retail organization, enhancing company-wide communication and resource access. Re-architected SharePoint intranet to improve engagement by 30% and reduce information retrieval time by 25%. Achieved a 40% reduction in project turnaround times and a 50% rise in stakeholder satisfaction through improved project and people management practices.