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Hi, I’m Lawrence Mc Cormick, an executive marketer with deep experience in digital marketing and eCommerce. I blend brand-building with data-driven growth across domestic and global markets, and I’m fluent in both English and Italian. I’m an active AI user who enjoys applying smart tools to optimize campaigns, content, and customer experiences. In my career, I’ve built and led high-performing teams, redesigned ecommerce platforms (Shopify, Magento), and established profitable affiliate, email, and wholesale strategies. I’m passionate about collaborating with sales, product, and creative teams to drive ROI and create memorable brand experiences.…Hi, I’m Lawrence Mc Cormick, an executive marketer with deep experience in digital marketing and eCommerce. I blend brand-building with data-driven growth across domestic and global markets, and I’m fluent in both English and Italian. I’m an active AI user who enjoys applying smart tools to optimize campaigns, content, and customer experiences. In my career, I’ve built and led high-performing teams, redesigned ecommerce platforms (Shopify, Magento), and established profitable affiliate, email, and wholesale strategies. I’m passionate about collaborating with sales, product, and creative teams to drive ROI and create memorable brand experiences.

Lawrence McCormick

Marketer, Marketing Strategist, Product Marketer, +5

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Hi, I’m Lawrence Mc Cormick, an executive marketer with deep experience in digital marketing and eCommerce. I blend brand-building with data-driven growth across domestic and global markets, and I’m fluent in both English and Italian. I’m an active AI user who enjoys applying smart tools to optimize campaigns, content, and customer experiences. In my career, I’ve built and led high-performing teams, redesigned ecommerce platforms (Shopify, Magento), and established profitable affiliate, email, and wholesale strategies. I’m passionate about collaborating with sales, product, and creative teams to drive ROI and create memorable brand experiences.…Hi, I’m Lawrence Mc Cormick, an executive marketer with deep experience in digital marketing and eCommerce. I blend brand-building with data-driven growth across domestic and global markets, and I’m fluent in both English and Italian. I’m an active AI user who enjoys applying smart tools to optimize campaigns, content, and customer experiences. In my career, I’ve built and led high-performing teams, redesigned ecommerce platforms (Shopify, Magento), and established profitable affiliate, email, and wholesale strategies. I’m passionate about collaborating with sales, product, and creative teams to drive ROI and create memorable brand experiences.

Available to hire

Hi, I’m Lawrence Mc Cormick, an executive marketer with deep experience in digital marketing and eCommerce. I blend brand-building with data-driven growth across domestic and global markets, and I’m fluent in both English and Italian. I’m an active AI user who enjoys applying smart tools to optimize campaigns, content, and customer experiences.

In my career, I’ve built and led high-performing teams, redesigned ecommerce platforms (Shopify, Magento), and established profitable affiliate, email, and wholesale strategies. I’m passionate about collaborating with sales, product, and creative teams to drive ROI and create memorable brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

Marketing & Ecommerce Director at Will Leather Goods

January 1, 2023 - January 1, 2026

Directed all digital marketing and ecommerce operations (Shopify); defined advertising strategy with agency teams; launched affiliate program (ShareASale, Awin) growing to 18% of online revenue; rebuilt email marketing (Klaviyo) with multi-touch remarketing flows and data-driven lead acquisition; reorganized wholesale online sales (NuOrder); supported Wholesale Team with marketing strategies/tools; established automations and ROI for 3rd-party partnerships (Huckberry, Nordstrom) via Modern Dropship and Mirakl; defined social media strategy and influencer relations.

Vice President of Marketing at William Henry, Inc.

January 1, 2011 - January 1, 2023

Led Marketing and Brand Communications; built Magento ecommerce platform; achieved 30% YoY retail sales growth for last 4 years; managed SEM, SEO, email, print & digital advertising, media strategy, and buy; built/led a team coordinating advertising, social media, and influencer relations; established PR operations and top PR agency work; developed multi-touch lead generation; built B2B marketing and online pipeline supporting 500 independent retailers; provided leadership to Sales and ROI-driven tools for wholesale; organized key events and trade shows.

Managing Director at Kpr&Key, Srl

December 31, 2002 - December 31, 2008

Managed and developed business for the marcom agency; led a 26-person team; secured and managed top accounts (Three, SKY TV, Italian Foreign Trade Commission), including international campaigns (Made in Italy jewelry, designer fashion, and luxury brands campaigns in the U.S. and Russia).

Marketing Manager at Tanner Goods, Inc

November 10, 2017 - January 31, 2020

- Set eComm goals, coordinated web UX & Sales Funnel optimization. - Defined and implemented SEM, SEO, and the overall digital advertising strategy. - Managed media strategy and buy.

VP of Marketing at William Henry Inc.

January 1, 2011 - January 1, 2023

Managed all Marketing and Brand Communications; built luxury brand’s ecommerce platform (Magento); led L2RM; achieved 30% YoY retail growth in last 4 years; oversaw SEM, SEO, email marketing, print & digital advertising, media strategy; built and managed a team; established PR operations; led multi-touch lead generation; built B2B marketing and online comms pipelines for 500 independent retailers; supported Sales Force with ROI-driven marketing tools for wholesale; organized key events and trade shows.

Marketing Manager at Tanner Goods

January 1, 2017 - January 1, 2020

Set eComm goals; coordinated web UX and sales funnel optimization; defined and implemented SEM, SEO, and digital advertising strategy; managed media strategy and buy.

Managing Director at KPR&KEY

January 1, 2003 - January 1, 2009

Managed and developed business for the marcom agency; led a team of 26; secured top accounts (Three, SKY TV, Italian Foreign Trade Commission) and international campaigns (Made in Italy jewelry, designer fashion and luxury brands) in the U.S. and Russia.

Marketing & Ecomm Director at Will Leather Goods

January 1, 2023 - January 1, 2026

Managed all digital marketing and eCommerce operations (Shopify). Established and managed advertising strategy, collaborating with agency teams. Developed an affiliate marketing program (ShareASale, Awin) that grew to 18% of online revenue. Rebuilt Email Marketing operations in Klaviyo, including remarketing flows and data-driven lead acquisition. Overhauled the wholesale online channel (NuOrder). Supported Wholesale Team with marketing strategies and tools. Implemented automations, optimization, and financials for 3rd-party sales partnerships (Huckberry, Nordstrom) via Modern Dropship and Mirakl. Led Social Media strategy, collaborating with a Social Media Manager and influencer relations.