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Hi, I’m Lawrence McCormick, a marketing and ecommerce leader based in Portland, Oregon. I bring extensive experience directing digital marketing, performance advertising, and multi-channel brand campaigns for premium lifestyle brands, with a proven track record of growing online revenue and strengthening wholesale partnerships. I’ve managed a marketing communication and advertising agency, and I have a deep experience in digital advertising. I built and scaled ecommerce operations, rebuilt email marketing flows, and led cross-functional teams across creative, finance, and sales. I thrive on turning data into actionable strategies, partnering with agencies and retailers to deliver measurable results and strong brand value.…Hi, I’m Lawrence McCormick, a marketing and ecommerce leader based in Portland, Oregon. I bring extensive experience directing digital marketing, performance advertising, and multi-channel brand campaigns for premium lifestyle brands, with a proven track record of growing online revenue and strengthening wholesale partnerships. I’ve managed a marketing communication and advertising agency, and I have a deep experience in digital advertising. I built and scaled ecommerce operations, rebuilt email marketing flows, and led cross-functional teams across creative, finance, and sales. I thrive on turning data into actionable strategies, partnering with agencies and retailers to deliver measurable results and strong brand value.

Lawrence McCormick

Marketer, Marketing Strategist, Product Marketer, +4

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Hi, I’m Lawrence McCormick, a marketing and ecommerce leader based in Portland, Oregon. I bring extensive experience directing digital marketing, performance advertising, and multi-channel brand campaigns for premium lifestyle brands, with a proven track record of growing online revenue and strengthening wholesale partnerships. I’ve managed a marketing communication and advertising agency, and I have a deep experience in digital advertising. I built and scaled ecommerce operations, rebuilt email marketing flows, and led cross-functional teams across creative, finance, and sales. I thrive on turning data into actionable strategies, partnering with agencies and retailers to deliver measurable results and strong brand value.…Hi, I’m Lawrence McCormick, a marketing and ecommerce leader based in Portland, Oregon. I bring extensive experience directing digital marketing, performance advertising, and multi-channel brand campaigns for premium lifestyle brands, with a proven track record of growing online revenue and strengthening wholesale partnerships. I’ve managed a marketing communication and advertising agency, and I have a deep experience in digital advertising. I built and scaled ecommerce operations, rebuilt email marketing flows, and led cross-functional teams across creative, finance, and sales. I thrive on turning data into actionable strategies, partnering with agencies and retailers to deliver measurable results and strong brand value.

Available to hire

Hi, I’m Lawrence McCormick, a marketing and ecommerce leader based in Portland, Oregon. I bring extensive experience directing digital marketing, performance advertising, and multi-channel brand campaigns for premium lifestyle brands, with a proven track record of growing online revenue and strengthening wholesale partnerships.

I’ve managed a marketing communication and advertising agency, and I have a deep experience in digital advertising. I built and scaled ecommerce operations, rebuilt email marketing flows, and led cross-functional teams across creative, finance, and sales. I thrive on turning data into actionable strategies, partnering with agencies and retailers to deliver measurable results and strong brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

Marketing & Ecommerce Director at Will Leather Goods

January 1, 2023 - January 1, 2026

Directed all digital marketing and ecommerce operations (Shopify); defined advertising strategy with agency teams; launched affiliate program (ShareASale, Awin) growing to 18% of online revenue; rebuilt email marketing (Klaviyo) with multi-touch remarketing flows and data-driven lead acquisition; reorganized wholesale online sales (NuOrder); supported Wholesale Team with marketing strategies/tools; established automations and ROI for 3rd-party partnerships (Huckberry, Nordstrom) via Modern Dropship and Mirakl; defined social media strategy and influencer relations.

Vice President of Marketing at William Henry, Inc.

January 1, 2011 - January 1, 2023

Led Marketing and Brand Communications; built Magento ecommerce platform; achieved 30% YoY retail sales growth for last 4 years; managed SEM, SEO, email, print & digital advertising, media strategy, and buy; built/led a team coordinating advertising, social media, and influencer relations; established PR operations and top PR agency work; developed multi-touch lead generation; built B2B marketing and online pipeline supporting 500 independent retailers; provided leadership to Sales and ROI-driven tools for wholesale; organized key events and trade shows.

Managing Director at Kpr&Key, Srl

December 31, 2002 - December 31, 2008

Managed and developed business for the marcom agency; led a 26-person team; secured and managed top accounts (Three, SKY TV, Italian Foreign Trade Commission), including international campaigns (Made in Italy jewelry, designer fashion, and luxury brands campaigns in the U.S. and Russia).

Marketing Manager at Tanner Goods, Inc

November 10, 2017 - January 31, 2020

- Set eComm goals, coordinated web UX & Sales Funnel optimization. - Defined and implemented SEM, SEO, and the overall digital advertising strategy. - Managed media strategy and buy.