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Hi! I’m Yvanna, a passionate social media strategist with over eight years of experience helping brands grow their online presence.

About

Hi! I’m Yvanna, a passionate social media strategist with over eight years of experience helping brands grow their online presence. My expertise lies in creating engaging video content and shaping community-driven narratives that resonate with audiences. I thrive in dynamic, remote environments where creativity meets performance-driven results. Let’s bring your brand’s story to life through engaging and meaningful content!

  • 9 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • FrenchAdvanced

Industry experience

  • Retail
  • Professional Services
  • Education
  • Media & Entertainment
  • Healthcare

Work experience· 5 roles

Social Media Consultant · Planeta Immiland EducationJan 2024 – Jul 2025 · 1 yr 7 mos

Expanded brand presence across multiple social platforms, doubling engagement within first 90 days. Developed visual content strategies that maintained brand consistency while optimizing for platform-specific algorithms. Created comprehensive content calendars and engagement strategies for long-term growth. Implemented performance tracking systems that provided actionable insights for continuous optimization.

Content Marketing Lead · Planeta Immiland EducationJan 2022 – Jan 2024 · 2 yrs 1 mo

Built and scaled a multi-platform content presence through educational and promotional video content. Scripted, filmed, edited, and published short- and long-form video across social platforms, including Instagram and YouTube.

Director of Content / Content Lead · New Wave MarketingJan 2022 – Present · 4 yrs 11 mos

Developed and executed social media strategies focused on reach, engagement, and conversion for wellness, lifestyle, and service-based brands. Led Instagram and TikTok content planning with a strong emphasis on short-form video, educational storytelling, and human-first visuals.

Senior Social Media Strategist · Independent ConsultantJan 2022 – Present · 4 yrs 11 mos
Content Marketing Manager | Freelance Consultant · El Salvador (Remote)Jan 2017 – Jan 2022 · 5 yrs 1 mo

Education

Bachelors Degree · Escuela de Comunicaciones Mónica Herrera2010 – 2014
Bachelor's Degree in Strategic Design · Escuela de Comunicaciones Mónica Herrera2014 – 2020

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