Hi! I’m Yvanna, a passionate social media strategist with over eight years of experience helping brands grow their online presence. My expertise lies in creating engaging video content and shaping community-driven narratives that resonate with audiences. I thrive in dynamic, remote environments where creativity meets performance-driven results. Let's bring your brand's story to life through engaging and meaningful content!

Hi! I’m Yvanna, a passionate social media strategist with over eight years of experience helping brands grow their online presence. My expertise lies in creating engaging video content and shaping community-driven narratives that resonate with audiences. I thrive in dynamic, remote environments where creativity meets performance-driven results. Let's bring your brand's story to life through engaging and meaningful content!

Available to hire

Hi! I’m Yvanna, a passionate social media strategist with over eight years of experience helping brands grow their online presence. My expertise lies in creating engaging video content and shaping community-driven narratives that resonate with audiences. I thrive in dynamic, remote environments where creativity meets performance-driven results. Let’s bring your brand’s story to life through engaging and meaningful content!

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Senior Social Media Strategist at Independent Consultant
January 1, 2022 - Present
Developed comprehensive social media strategies for 15+ retail and lifestyle brands, increasing average visibility by 65%. Successfully launched brands on new platforms including TikTok, Pinterest, and Instagram, achieving 40% growth in first quarter. Created platform-specific content strategies that drove 28% increase in sales conversions for e-commerce clients. Conducted brand asset audits and developed visual identity guidelines for social media implementation. Managed complete social media launches for international brands expanding into North American markets. Delivered scalable solutions that enabled clients to maintain consistent growth post-project completion.
Social Media Consultant at Planeta Immiland Education
January 1, 2024 - July 17, 2025
Expanded brand presence across multiple social platforms, doubling engagement within first 90 days. Developed visual content strategies that maintained brand consistency while optimizing for platform-specific algorithms. Created comprehensive content calendars and engagement strategies for long-term growth. Implemented performance tracking systems that provided actionable insights for continuous optimization.
Director of Content / Content Lead at New Wave Marketing
January 1, 2022 - Present
Developed and executed social media strategies focused on reach, engagement, and conversion for wellness, lifestyle, and service-based brands. Led Instagram and TikTok content planning with a strong emphasis on short-form video, educational storytelling, and human-first visuals.
Content Marketing Lead at Planeta Immiland Education
January 1, 2022 - January 1, 2024
Built and scaled a multi-platform content presence through educational and promotional video content. Scripted, filmed, edited, and published short- and long-form video across social platforms, including Instagram and YouTube.
Content Marketing Manager | Freelance Consultant at El Salvador (Remote)
January 1, 2017 - January 1, 2022
Developed social media strategies for wellness, education, and consumer-focused brands. Created high-performing short-form video, animation concepts, and visual storytelling assets.

Education

Bachelors Degree at Escuela de Comunicaciones Mónica Herrera
January 1, 2010 - December 31, 2014
Bachelor's Degree in Strategic Design at Escuela de Comunicaciones Mónica Herrera
January 1, 2014 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Education, Media & Entertainment, Healthcare