Lead 360° marketing strategy, annual planning, budget management, ensure consistent brand identity across all channels for 3 main brands (Luxury, High-End, Mid-Range) and 3 secondary brands. Managed social media strategy, SEO/SEA, and performance tracking while coordinating website updates and UX/UI improvements with development team. Across campaigns, product launches, photo shoots, video production, and creative development for multiple brand projects, directing creative teams including videographers, photographers, and graphic designers. Led packaging, gifting, and branded materials from concept to production, plus pricing analysis and market assessments. Achieved increased e-shop traffic by 383% and revenue by 343% in 12 months via SEO/SEA optimization for Rova Caviar. Delivered 4 website projects including 3 full redesigns and 1 build from zero in 2 weeks, enhancing brand presence and digital performance. Designed and delivered premium corporate events, including creating profess

Marketing & Communications Director at Rova Caviar Madagascar & International

September 1, 2021 - October 1, 2025

Led 360° marketing strategy, annual planning, budget management, and ensured consistent brand identity across channels for 3 main brands (Luxury, High-End, Mid-Range) and 3 secondary brands. Managed social media strategy, SEO/SEA, and performance tracking while coordinating website updates and UX/UI improvements with development team. Across campaigns, product launches, photo shoots, video production, and creative development for multiple brand projects, directing creative teams including videographers, photographers, and graphic designers. Led packaging, gifting, and branded materials from concept to production, plus pricing analysis and market assessments.

Marketing & Communications Director at Gekko Group

October 1, 2018 - September 1, 2021

Led integrated marketing campaigns, including major trade show presence at FITUR, budgeting, press relations, promotional materials, and vendor management.

Marketing & Communications Project Manager Assistant at Groupe Bertrand

January 1, 2018 - June 1, 2018

Support marketing and communications projects within hospitality sector, coordinating campaigns and partner communications.

Market Research Interviewer at Aviso Group

May 1, 2017 - July 1, 2017

Conduct market research interviews to support marketing insights and strategy.

Assistant Event Manager at Live! by GLEvents

June 1, 2015 - December 1, 2015

Assisted in planning and execution of events, coordinating logistics and vendor relationships.