Available to hire
Hi, I’m Lorena Besana, a creative leader with over 10 years of experience in branding strategies, art direction, and transforming ideas into impactful visual stories. I’ve had the pleasure of working with amazing companies like Fujifilm and Luminias, creating engaging content tailored to meet diverse client needs.
I’m passionate about all things design, from developing consistent brand identities to crafting user-centered digital experiences. Whether it’s collaborating with teams or leading projects, I enjoy bringing creative visions to life with a friendly and approachable style.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Japanese
Advanced
Work Experience
Brand Strategist & Art Director - Digital Product at Mitico Sports Streaming – UGC Sports Streaming Platform
March 1, 2024 - PresentDefined the brand and communication strategy for a pioneering Web3 and UGC-powered sports streaming platform. Crafted narratives for investors and stakeholders, developed visual and content frameworks for live UFC athlete events, designed on-screen graphics and in-platform assets for seamless user experience. Established branding guidelines ensuring consistency across digital, corporate, social media, and live touchpoints. Collaborated on scalable UI framework and design system for brand and UX consistency. Created investor materials including pitch decks and animations to convey monetization models and business potential.
Graphic Designer at IQVIA Healthcare – Training, Engagement & Event Solutions
May 31, 2022 - July 10, 2025Managed a team of five illustrators and designers to develop a nine-course e-learning visual system for over 66,000 users, producing 210+ assets under tight deadlines ensuring creative consistency and high quality. Designed training video content collaborating with experts to develop scripts, storyboards, and visuals. Created materials for pharmaceutical clients AstraZeneca, Janssen, and Pfizer including risk charts, eligibility decks, and recruitment content. Developed a scalable pattern library with over 100 culturally relevant designs and a medical illustrations asset library. Explored interactive multimedia and emerging technologies to improve training engagement and effectiveness.
Art Director, Digital Product at Taringa! – Online Community
March 31, 2019 - July 10, 2025Led the rebrand of Taringa!, defining visual identity for Latin American markets. Developed comprehensive brand guidelines for consistency across product, marketing, and social media channels. Directed content strategy ensuring cultural relevance in campaigns. Worked closely with design, marketing, and product teams to optimize user experience.
Graphic Designer at Luminias
December 31, 2016 - July 10, 2025Researched educational topics such as chemistry, geography, and history to create engaging visual content targeted at children. Designed infographic cards, websites, and promotional materials transforming complex research into compelling educational experiences.
Sr Graphic Designer – Creative at Self-Employed
February 1, 2009 - PresentProvided creative direction and strategic design solutions for clients including Fujifilm, Writspark, and OopsVegan. Shaped brand identities, visual storytelling, and digital experiences across various industries. Advised clients on design trends, competitive positioning, and creative strategy. Led branding, social media, and UX projects from 2013 to 2020 for diverse clients.
Web & Graphic Designer at Cresta Design Studio
February 28, 2009 - July 10, 2025Developed branding assets and interactive content to enhance brand presence including logos, screensavers, and web designs.
Junior Graphic Designer at DV Arts Design Studio
January 31, 2007 - July 10, 2025Created printed materials for local artists, liaised with print vendors, and ensured quality control.
Graphic Designer at Mormaii Sunglasses
December 31, 2005 - July 10, 2025Managed website and e-commerce platform, optimized SEO for the U.S. market, and designed marketing assets.
Brand Strategist & Art Director - Digital Product at Mitico Sports Streaming – UGC Sports Streaming Platform
March 1, 2024 - PresentDefined the brand and communication strategy for a first-of-its-kind Web3 and UGC-powered sports streaming platform, crafting a compelling narrative for investors, stakeholders, and audiences. Developed visual and content frameworks for live events featuring UFC athletes, including on-screen graphics and platform assets to ensure a seamless viewer experience. Created branding guidelines spanning digital products, corporate communication, social media, and live events. Collaborated with product design to develop a scalable UI framework and design system for consistent brand and UX. Produced investor materials, pitch decks, and animations to communicate monetization models and business potential.
Graphic Designer at IQVIA Healthcare – Training, Engagement & Event Solutions
May 31, 2022 - July 10, 2025Managed a team of five illustrators and designers to develop a nine-course e-learning visual system for over 66,000 users, producing 210+ creative assets while ensuring consistency and quality under tight deadlines. Designed multimedia content for training videos and virtual meetings through close collaboration with subject matter experts. Partnered with top pharmaceutical companies like AstraZeneca, Janssen, and Pfizer to design risk charts, trial eligibility decks, and recruitment materials for clinical research. Developed scalable design libraries including 100+ culturally relevant patterns and 300+ medical illustration assets to streamline workflows. Explored emerging technologies and interactive multimedia to enhance engagement in educational content.
Art Director, Digital Product at Taringa! – Online Community
March 31, 2019 - July 10, 2025Led Taringa!'s comprehensive rebrand, defining visual identity tailored for Latin American audiences. Developed brand guidelines to ensure consistency across product, marketing, and social media channels. Directed content strategy and campaigns producing culturally relevant visuals. Collaborated extensively with design, marketing, and product teams to optimize user experience.
Graphic Designer at Luminias
December 31, 2016 - July 10, 2025Researched educational subjects such as chemistry, geography, and history to create engaging visual content aimed at children. Designed infographic cards, websites, and promotional materials that translated complex information into compelling educational experiences.
Sr Graphic Designer – Creative at Self-Employed
February 1, 2009 - PresentProvided creative direction and strategic design solutions for clients across multiple industries including Fujifilm and Oopsvegan. Led branding, social media, and UX projects, creating visual storytelling and digital experiences. Advised clients on design trends, competitive positioning, and creative strategies, delivering branding, digital illustration, UX, and social media solutions that enhanced product value and user engagement.
Web & Graphic Designer at Cresta Design Studio
February 28, 2009 - July 10, 2025Developed branding and interactive content such as logos, screensavers, and web designs to enhance client brand presence.
Junior Graphic Designer at DV Arts Design Studio
January 31, 2007 - July 10, 2025Created printed materials for local artists, liaised with print vendors, and maintained quality control.
Graphic Designer at Mormaii Sunglasses
December 31, 2005 - July 10, 2025Managed the website and e-commerce platform, optimized SEO efforts for the U.S. market, and designed marketing assets.
Brand Strategist & Art Director - Digital Product at Mitico Sports Streaming
March 1, 2024 - PresentDefined the brand and communication strategy for a pioneering Web3 and UGC-powered sports streaming platform. Developed visual and content frameworks for live events with UFC athletes. Created branding guidelines for all touchpoints and collaborated on a scalable UI framework and design system. Produced investor materials, pitch decks, and animations to effectively present the monetization model and business potential.
Graphic Designer at IQVIA Healthcare – Training, Engagement & Event Solutions
May 31, 2022 - July 10, 2025Managed a team of five illustrators and designers to create a nine-course e-learning visual system for 66,000+ users, producing 210+ assets with consistent high-quality execution. Designed visual content for training videos and virtual meetings in collaboration with subject matter experts. Partnered with top pharmaceutical companies for clinical research materials. Developed culturally relevant pattern libraries and medical illustrations to enhance training inclusivity and efficiency. Explored emerging technologies to improve educational engagement.
Art Director, Digital Product at Taringa! – Online Community
March 31, 2019 - July 10, 2025Led the rebranding of Taringa!, defining its visual identity for Latin American markets. Established brand guidelines to ensure consistency across product, marketing, and social media platforms. Directed content strategy and collaborated with cross-functional teams to optimize culturally relevant user experiences.
Graphic Designer at Luminias
December 31, 2016 - July 10, 2025Researched educational topics to create engaging visual content for children. Designed infographic cards, websites, and promotional materials that made complex subjects accessible and compelling.
Sr Graphic Designer – Creative at Self-Employed
February 1, 2009 - PresentDelivered creative direction and strategic design solutions to clients like Fujifilm and OopsVegan. Led branding, social media, and UX projects, advising clients on design trends, creative strategy, and competitive positioning to enhance product engagement and brand value.
Web & Graphic Designer at Cresta Design Studio
February 28, 2009 - July 10, 2025Developed branding and interactive digital content such as logos and screensavers to boost brand presence.
Junior Graphic Designer at DV Arts Design Studio
January 31, 2007 - July 10, 2025Created printed materials for local artists, liaised with print vendors, and ensured quality control.
Graphic Designer at Mormaii Sunglasses
December 31, 2005 - July 10, 2025Managed the website and e-commerce platform, optimized SEO for the U.S. market, and designed marketing assets.
Brand Strategist & Art Director - Digital Product at Mitico Sports Streaming – UGC Sports Streaming Platform
March 1, 2024 - PresentDefined the brand and communication strategy for a first-of-its-kind Web3 and UGC-powered sports streaming platform, crafting compelling narratives for investors, stakeholders, and audiences. Developed visual and content frameworks for live events with UFC athletes, designed on-screen graphics and in-platform assets for seamless broadcast experiences. Created branding guidelines for consistency across digital products, corporate communication, and live events. Collaborated to develop scalable UI frameworks and design systems to ensure brand and UX consistency. Produced investor materials, pitch decks, and animations to visualize monetization models and business potential.
Graphic Designer at IQVIA Healthcare – Training, Engagement & Event Solutions
May 31, 2022 - July 10, 2025Managed a team of five illustrators and designers to develop a nine-course e-learning visual system serving over 66,000 users, producing more than 210 assets with creative consistency under tight deadlines. Designed content for training videos and virtual meetings by collaborating with subject matter experts, ensuring engaging scripts, storyboards, and visual assets. Worked with pharmaceutical companies such as AstraZeneca, Janssen, and Pfizer on clinical research materials including risk charts and recruitment decks. Developed a scalable pattern library with culturally relevant designs and a comprehensive library of medical illustrations and personas to streamline workflows. Explored emerging technologies to innovate educational content presentation, enhancing engagement and training effectiveness.
Art Director, Digital Product at Taringa! – Online Community
March 31, 2019 - July 10, 2025Led the rebrand of Taringa!, defining its visual identity tailored for Latin American audiences. Developed and enforced brand guidelines for consistency across product, marketing, and social media channels. Directed content strategy with culturally relevant campaign visuals. Collaborated closely with design, marketing, and product teams to optimize user experience.
Graphic Designer at Luminias
December 31, 2016 - July 10, 2025Researched educational topics including chemistry, geography, and history to create engaging visual content for children. Designed infographic cards, websites, and promotional materials transforming complex research into compelling educational experiences.
Sr Graphic Designer – Creative at Self-Employed
February 1, 2009 - PresentProvided creative direction and strategic design solutions for clients such as Fujifilm, Writspark, and Oopsvegan, shaping brand identities, visual storytelling, and digital experiences across various industries. Advised clients on design trends, competitive positioning, and creative strategy, delivering branding, digital illustration, UX, and social media solutions to enhance product value and audience engagement. Led multiple branding, social media, and UX projects from 2009 onwards.
Web & Graphic Designer at Cresta Design Studio
February 28, 2009 - July 10, 2025Developed branding and interactive content including logos, screensavers, and web designs to enhance brand presence.
Junior Graphic Designer at DV Arts Design Studio
January 31, 2007 - July 10, 2025Created printed materials for local artists; liaised with print vendors and ensured quality control.
Graphic Designer at Mormaii Sunglasses
December 31, 2005 - July 10, 2025Managed website and e-commerce platform, optimized SEO for the U.S. market, and designed marketing assets.
Brand Strategist & Art Director - Digital Product at Mitico Sports Streaming – UGC Sports Streaming Platform
March 1, 2024 - PresentDefined the brand and communication strategy for a first-of-its-kind Web3 and UGC-powered sports streaming platform, crafting a compelling narrative for investors, stakeholders, and audiences. Developed the visual and content framework for live events featuring UFC athletes, determining key elements displayed during broadcasts and designing on-screen graphics and in-platform assets for a seamless experience. Developed branding guidelines for all touchpoints, ensuring consistency across digital products, corporate communication, social media, and live events. Collaborated with the Lead Product Designer to develop a scalable UI framework and design system for brand and UX consistency. Created investor materials, pitch decks, and animations to translate Mitico’s monetization model and business potential into a compelling visual story.
Graphic Designer at IQVIA Healthcare – Training, Engagement & Event Solutions
May 31, 2022 - July 10, 2025Managed a team of five illustrators and designers to develop a nine-course e-learning visual system for 66,000+ users, producing 210+ assets while ensuring creative consistency and high-quality execution under tight deadlines. Designed content for training videos and virtual meetings by collaborating with subject matter experts to develop engaging scripts, storyboard concepts, and visual assets, ensuring quality production. Collaborated with top pharmaceutical companies like AstraZeneca, Janssen, and Pfizer, designing risk charts, trial eligibility decks, and recruitment materials for groundbreaking clinical research. Developed a scalable pattern library of 100+ culturally relevant designs, setting new standards for inclusive training materials. Created a 300+ asset library of medical illustrations, personas, and visuals to streamline workflows. Contributed to innovative educational content presentation by exploring emerging technologies and interactive multimedia elements, improving e
Art Director, Digital Product at Taringa! – Online Community
March 31, 2019 - July 10, 2025Led Taringa!’s rebrand, defining its visual identity for Latin American audiences. Developed brand guidelines for consistency across product, marketing, and social media. Directed content strategy, ensuring culturally relevant campaign visuals. Collaborated with design, marketing, and product teams to optimize user experience.
Graphic Designer at Luminias
December 31, 2016 - July 10, 2025Researched educational topics like chemistry, geography, and history to create engaging visual content for children. Designed infographic cards, websites, and promotional materials, transforming complex research into compelling educational experiences.
Sr Graphic Designer – Creative at Self-Employed
February 1, 2009 - PresentProvided creative direction and strategic design solutions for clients like Fujifilm, Writspark, and Oopsvegan, shaping brand identities, visual storytelling, and digital experiences across multiple industries. Advised clients on design trends, competitive positioning, and creative strategy, delivering branding, digital illustration, UX, and social media solutions that enhanced product value and audience engagement. Led branding, social media, and UX projects, including OopsVegan (2020), Fujifilm Wako (2019), WIROOS Internet Hosting (2019), Giro54 UX Design Studio (2013), Manpower (2013) and Irifune Japanese Restaurant (2013).
Web & Graphic Designer at Cresta Design Studio
February 28, 2009 - July 10, 2025Developed branding and interactive content (logos, screensavers, web designs) to enhance brand presence.
Junior Graphic Designer at DV Arts Design Studio
January 31, 2007 - July 10, 2025Created printed materials for local artists, liaised with print vendors, and ensured quality control.
Graphic Designer at Mormaii Sunglasses
December 31, 2005 - July 10, 2025Managed the website, e-commerce platform, optimized SEO for the U.S. market, and designed marketing assets.
Education
Graphic Design Studies at UADE, Buenos Aires, Argentina
March 1, 2000 - November 30, 2003Graphic Design Studies at UADE, Buenos Aires, Argentina
March 1, 2000 - November 30, 2003Graphic Design Studies at UADE, Buenos Aires, Argentina
March 1, 2000 - November 30, 2003Graphic Design Studies at UADE, Buenos Aires, Argentina
March 1, 2000 - November 30, 2003Graphic Design Studies at UADE, Buenos Aires, Argentina
March 1, 2000 - November 30, 2003Qualifications
UX/UI & Digital Product: Design System Specialist
January 11, 2030 - July 10, 2025Product Manager
January 11, 2030 - July 10, 2025Figma for Advanced Users
January 11, 2030 - July 10, 2025UX/UI Design
January 11, 2030 - July 10, 2025Prototyping
January 11, 2030 - July 10, 2025HTML + CSS + JavaScript for Designers
January 11, 2030 - July 10, 2025Motion Graphics
January 11, 2030 - July 10, 2025Scientific Illustration (Graphite & Watercolor)
January 11, 2030 - July 10, 2025Vector Illustration for Character Design
January 11, 2030 - July 10, 2025Advanced Illustrator Techniques
January 11, 2030 - July 10, 2025Advanced Photo Retouching
January 11, 2030 - July 10, 2025Finalist: International design contest: “Mugcom competition” The Artcomplex Center Tokyo - Japan
June 1, 2009 - June 30, 2009Exhibition at the annual AAC - ACT ART COM Art & Design Fair The Artcomplex Center Tokyo - Japan
June 1, 2009 - June 30, 2009UX/UI & Digital Product: Design System Specialist, Product Manager, Figma for Advanced Users, UX/UI Design, Prototyping, HTML + CSS + JavaScript for Designers
January 11, 2030 - July 10, 2025Motion & Scientific Illustration: Motion Graphics, Scientific Illustration (Graphite & Watercolor)
January 11, 2030 - July 10, 2025Digital Illustration: Vector Illustration for Character Design, Advanced Illustrator Techniques
January 11, 2030 - July 10, 2025Photo & Digital Editing: Advanced Photo Retouching
January 11, 2030 - July 10, 2025Other: Adobe Flash, Dreamweaver, Fireworks
January 11, 2030 - July 10, 2025Finalist: International design contest: “Mugcom competition” The Artcomplex Center Tokyo - Japan
June 1, 2009 - June 30, 2009Exhibition at the annual AAC - ACT ART COM Art & Design Fair The Artcomplex Center Tokyo - Japan
June 1, 2009 - June 30, 2009Member of AIGA and UDGBA
January 11, 2030 - July 10, 2025UX/UI & Digital Product: Design System Specialist
January 11, 2030 - July 10, 2025Product Manager
January 11, 2030 - July 10, 2025Figma for Advanced Users
January 11, 2030 - July 10, 2025UX/UI Design
January 11, 2030 - July 10, 2025Prototyping
January 11, 2030 - July 10, 2025HTML + CSS + JavaScript for Designers
January 11, 2030 - July 10, 2025Motion Graphics
January 11, 2030 - July 10, 2025Scientific Illustration (Graphite & Watercolor)
January 11, 2030 - July 10, 2025Vector Illustration for Character Design
January 11, 2030 - July 10, 2025Advanced Illustrator Techniques
January 11, 2030 - July 10, 2025Advanced Photo Retouching
January 11, 2030 - July 10, 2025Adobe Flash
January 11, 2030 - July 10, 2025Dreamweaver
January 11, 2030 - July 10, 2025Fireworks
January 11, 2030 - July 10, 2025UX/UI & Digital Product: Design System Specialist
January 11, 2030 - July 10, 2025Product Manager
January 11, 2030 - July 10, 2025Figma for Advanced Users
January 11, 2030 - July 10, 2025UX/UI Design
January 11, 2030 - July 10, 2025Prototyping
January 11, 2030 - July 10, 2025HTML + CSS + JavaScript for Designers
January 11, 2030 - July 10, 2025Motion Graphics
January 11, 2030 - July 10, 2025Scientific Illustration (Graphite & Watercolor)
January 11, 2030 - July 10, 2025Vector Illustration for Character Design
January 11, 2030 - July 10, 2025Advanced Illustrator Techniques
January 11, 2030 - July 10, 2025Advanced Photo Retouching
January 11, 2030 - July 10, 2025Finalist: International design contest: “Mugcom competition”
June 1, 2009 - June 30, 2009Exhibition at the annual AAC - ACT ART COM Art & Design Fair
June 1, 2009 - June 30, 2009Member of AIGA and UDGBA
January 11, 2030 - July 10, 2025Industry Experience
Education, Computers & Electronics, Healthcare, Manufacturing, Media & Entertainment, Software & Internet, Wholesale & Distribution, Other, Gaming, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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