Lydia B. Fiedler
I'm Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities.
About
I’m Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities. I enjoy writing, product marketing, and teaching while embracing the unique challenges that come with managing large-scale online platforms. Technology excites me, having extensively beta tested popular social media tools and continually adopting new innovations.
With an MBA in Marketing and a background in Slavic Linguistics and English, I combine logical thinking and coding experience to effectively debug and optimize processes. My work ranges from lifecycle marketing in retail to community management of one of the largest papercrafting online communities, ensuring brand consistency and driving engagement through multiple digital channels.
- 18 years' experience
- Joined August 2025
Skills· 11
Languages
- EnglishFluent
- RussianAdvanced
Industry experience
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
- Consumer Goods
Work experience· 4 roles
Manage email builds for GNC Canada and deploy SMS and push notifications for the US promotional audiences. Responsible for platforms used by franchise operations, including building templates and content that ensure brand voice standards. Create and test browser push messaging, abandoned cart flows, with GNC sending 5 billion DTC messages per year.
Manage the internet's largest papercrafting community with over 317,000 members and 550,000 monthly unique visitors. Responsibilities include creating site-wide initiatives, managing member issues and policies, providing technical support, collaborating with advertisers, driving traffic with social media content, growing social platforms organically, producing weekly newsletters to 235,000 subscribers, designing and managing site upgrades, sending email marketing campaigns for craft industry manufacturers, and producing videos and blog posts.
Responsible for all facets of product marketing for technical analysis and stock trading software, including direct mail campaigns, PR, advertising, training seminars, web marketing, graphic design, lead generation, viral marketing, and media buys.
Education
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