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I'm Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities. I enjoy writing, product marketing, and teaching while embracing the unique challenges that come with managing large-scale online platforms. Technology excites me, having extensively beta tested popular social media tools and continually adopting new innovations. With an MBA in Marketing and a background in Slavic Linguistics and English, I combine logical thinking and coding experience to effectively debug and optimize processes. My work ranges from lifecycle marketing in retail to community management of one of the largest papercrafting online communities, ensuring brand consistency and driving engagement through multiple digital channels.…I'm Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities. I enjoy writing, product marketing, and teaching while embracing the unique challenges that come with managing large-scale online platforms. Technology excites me, having extensively beta tested popular social media tools and continually adopting new innovations. With an MBA in Marketing and a background in Slavic Linguistics and English, I combine logical thinking and coding experience to effectively debug and optimize processes. My work ranges from lifecycle marketing in retail to community management of one of the largest papercrafting online communities, ensuring brand consistency and driving engagement through multiple digital channels.

Lydia B. Fiedler

Community Manager, Content Producer, Marketing Strategist, +1

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I'm Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities. I enjoy writing, product marketing, and teaching while embracing the unique challenges that come with managing large-scale online platforms. Technology excites me, having extensively beta tested popular social media tools and continually adopting new innovations. With an MBA in Marketing and a background in Slavic Linguistics and English, I combine logical thinking and coding experience to effectively debug and optimize processes. My work ranges from lifecycle marketing in retail to community management of one of the largest papercrafting online communities, ensuring brand consistency and driving engagement through multiple digital channels.…I'm Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities. I enjoy writing, product marketing, and teaching while embracing the unique challenges that come with managing large-scale online platforms. Technology excites me, having extensively beta tested popular social media tools and continually adopting new innovations. With an MBA in Marketing and a background in Slavic Linguistics and English, I combine logical thinking and coding experience to effectively debug and optimize processes. My work ranges from lifecycle marketing in retail to community management of one of the largest papercrafting online communities, ensuring brand consistency and driving engagement through multiple digital channels.

Available to hire

I’m Lydia B. Fiedler, a curious and communicative professional who thrives on creating engaging marketing copy and nurturing online communities. I enjoy writing, product marketing, and teaching while embracing the unique challenges that come with managing large-scale online platforms. Technology excites me, having extensively beta tested popular social media tools and continually adopting new innovations.

With an MBA in Marketing and a background in Slavic Linguistics and English, I combine logical thinking and coding experience to effectively debug and optimize processes. My work ranges from lifecycle marketing in retail to community management of one of the largest papercrafting online communities, ensuring brand consistency and driving engagement through multiple digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Work Experience

Lifecycle Marketing at GNC

February 1, 2024 - Present

Manage email builds for GNC Canada and deploy SMS and push notifications for the US promotional audiences. Responsible for platforms used by franchise operations, including building templates and content that ensure brand voice standards. Create and test browser push messaging, abandoned cart flows, with GNC sending 5 billion DTC messages per year.

Community & Content Manager at Internet Brands

April 1, 2010 - Present

Manage the internet's largest papercrafting community with over 317,000 members and 550,000 monthly unique visitors. Responsibilities include creating site-wide initiatives, managing member issues and policies, providing technical support, collaborating with advertisers, driving traffic with social media content, growing social platforms organically, producing weekly newsletters to 235,000 subscribers, designing and managing site upgrades, sending email marketing campaigns for craft industry manufacturers, and producing videos and blog posts.

Director of Market Development at Nirvana Systems

January 1, 2010 - August 22, 2025

Responsible for all facets of product marketing for technical analysis and stock trading software, including direct mail campaigns, PR, advertising, training seminars, web marketing, graphic design, lead generation, viral marketing, and media buys.

Director of Marketing & Public Relations at Facility Solutions Group

January 1, 2008 - August 22, 2025

Oversaw corporate communications and PR strategy, created marketing materials and direct mail campaigns, managed internet marketing, handled external and internal communications, newsletters, advertising, promotions, and pre-sale/RFP/account management for Fortune 500 National Accounts. Developed interactive catalogs and attributed lighting products using Progress programming language. Founded HR department, managed payroll, benefits, employee dispute resolution, and received two President's Awards for employee orientation and best place to work. Started in Accounts Payable and moved into Operations Development conducting training and process improvement.