I’m a design and print production professional with over 30 years of experience turning creative concepts into tangible outcomes across multiple print and packaging platforms. I’ve collaborated with brands like Apple, Walmart, and The Clorox Company to deliver high-quality visuals and reliable production workflows. My work blends creative strategy with hands-on production expertise to ensure brand integrity from concept through final output. I excel at managing complex projects, mentoring teams, and delivering under tight deadlines while maintaining brand integrity and innovation across print and digital deliverables. I’m passionate about sustainable practices, clear communication, and continuously refining processes to elevate both design and production outcomes.

Lo Castro Neves

I’m a design and print production professional with over 30 years of experience turning creative concepts into tangible outcomes across multiple print and packaging platforms. I’ve collaborated with brands like Apple, Walmart, and The Clorox Company to deliver high-quality visuals and reliable production workflows. My work blends creative strategy with hands-on production expertise to ensure brand integrity from concept through final output. I excel at managing complex projects, mentoring teams, and delivering under tight deadlines while maintaining brand integrity and innovation across print and digital deliverables. I’m passionate about sustainable practices, clear communication, and continuously refining processes to elevate both design and production outcomes.

Available to hire

I’m a design and print production professional with over 30 years of experience turning creative concepts into tangible outcomes across multiple print and packaging platforms. I’ve collaborated with brands like Apple, Walmart, and The Clorox Company to deliver high-quality visuals and reliable production workflows. My work blends creative strategy with hands-on production expertise to ensure brand integrity from concept through final output.

I excel at managing complex projects, mentoring teams, and delivering under tight deadlines while maintaining brand integrity and innovation across print and digital deliverables. I’m passionate about sustainable practices, clear communication, and continuously refining processes to elevate both design and production outcomes.

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Language

English
Fluent
Portuguese
Advanced

Work Experience

Senior Production Designer Contractor at Magnit on-site @ Apple
January 1, 2021 - December 31, 2023
Acted as the critical link between Marcom Packaging's creative and mechanical phases, ensuring original design intent was maintained. Created production artwork heroes for Apple’s retail packaging, adhering to corporate standards and brand consistency. Collaborated with external vendors, managed press proofs, and assisted with project management, meeting tight deadlines in a fast-paced environment. Updated internal guidelines and vetted new software tools to improve workflow and production processes.
Senior Production Designer at Magnit (on-site @ Apple)
January 1, 2021 - January 1, 2023
Served as the critical link between Marcom Packaging's creative and mechanical phases, ensuring design intent was consistently maintained. Created production artwork heroes for Apple's retail packaging; collaborated with external vendors, managed press proofs, and assisted with project management to meet tight deadlines. Updated internal guidelines and vetted new software tools to improve workflow and production processes.
Partner & Brand Guardian at Rosita Café
January 1, 2014 - January 1, 2020
Designed and produced all graphic elements for three restaurants and a food truck, including brand identities, packaging, menus, and promotional materials. Led brand management, creative strategy, and marketing campaigns, driving store sales and enhancing brand visibility. Oversaw day-to-day operations and ensured consistent brand messaging across digital, print, and environmental design.
Production Manager at Trinity Brand Group
January 1, 2012 - January 1, 2014
Oversaw the full production process, ensuring consistency and quality across all printed and digital materials. Created final mechanics for packaging, large-format outdoors, brochures, and car wraps, maintaining brand integrity and adherence to corporate standards. Led a team of production staff and freelancers, providing art direction and maintaining vendor relationships; rolled out designs for multiple SKUs and coordinated with vendors for successful execution; implemented strategic archiving systems for brand asset management.
Freelance Senior Print Production Specialist at Self-employed / Various clients
January 1, 2010 - Present
Managed production, photo retouching, and final mechanicals for consumer goods clients; created line extensions and packaging comps; attended press checks; collaborated with internal and external stakeholders to deliver optimized, print-ready, and web-ready files.
Freelance Senior Print Production Specialist at Self-Employed / Freelance
January 1, 2010 - Present
Managed production, photo retouching, and final mechanicals for consumer goods clients; ensured accuracy and consistency in print and digital materials; created line extensions and packaging comps adhering to brand guidelines; attended press checks to ensure color accuracy and production best practices; collaborated with internal and external stakeholders to deliver optimized, print-ready, and web-ready files.
Senior Print Production Specialist at Freelance / Self-employed
January 1, 2010 - Present
Managed production, photo retouching, and final mechanicals for consumer goods clients; created line extensions and packaging comps; attended press checks; collaborated with internal and external stakeholders to deliver optimized, print-ready and web-ready files.
Senior Production Artist at CBa Brand Engine
January 1, 2007 - January 1, 2010
Led production for HP Ink-jet, managing 500 SKUs through redesigns and ensuring consistency across global regions. Implemented design intent and created final digital mechanical files for clients, including Dole, Torani, and Otis Spunkmeyer. Attended press checks and ensured high-quality print outcomes.
Senior Production/Design Specialist at Landor Associates
January 1, 2005 - January 1, 2007
Lead production specialist for major brands like Coors and TreeTop, ensuring design implementation adhered to brand guidelines. Supervised projects across various printing platforms, attending press checks to ensure color accuracy and print quality.
Production/Design Specialist at Landor Associates
January 1, 2004 - January 1, 2005
Lead Production Artist for Frito-Lay & Quaker brands, managing multiple projects and releasing an average of 3 mechanicals daily.

Education

Executive Program in Sustainable Management at Presidio Graduate School
January 11, 2030 - February 17, 2026
BFA in Visual Communications at Universidade da Cidade
January 11, 2030 - February 17, 2026
Executive Program in Sustainable Management at Presidio Graduate School
January 11, 2030 - February 18, 2026
BFA in Visual Communications at Universidade da Cidade
January 11, 2030 - February 18, 2026
Packaging Design 1 – Instructor at Academy of Art University
January 1, 2001 - December 31, 2003
Packaging Design 1 – Instructor at Academy of Art University, San Francisco, CA
January 1, 2001 - December 31, 2003
Executive Program in Sustainable Management at Presidio Graduate School, San Francisco, CA, USA
January 11, 2030 - February 18, 2026
BFA in Visual Communications at Universidade da Cidade, Rio de Janeiro, RJ, Brazil
January 11, 2030 - February 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services, Education, Other