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I’m Laura Coupland, a multidisciplinary designer specialising in brand storytelling who creates impactful, cohesive visuals across digital, print, and packaging. With experience in fashion, food, drink, and FMCG, I bring ideas to life with warmth and clarity. My work spans branding, packaging, and marketing across digital and print, collaborating with clients from premium lifestyle to plant-based brands. I thrive on turning insights into warm, clear visuals that connect with audiences. Check out my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I’m Laura Coupland, a multidisciplinary designer specialising in brand storytelling who creates impactful, cohesive visuals across digital, print, and packaging. With experience in fashion, food, drink, and FMCG, I bring ideas to life with warmth and clarity. My work spans branding, packaging, and marketing across digital and print, collaborating with clients from premium lifestyle to plant-based brands. I thrive on turning insights into warm, clear visuals that connect with audiences. Check out my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Laura Coupland

Graphic Designer, Brand Designer, Packaging Designer, +2

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I’m Laura Coupland, a multidisciplinary designer specialising in brand storytelling who creates impactful, cohesive visuals across digital, print, and packaging. With experience in fashion, food, drink, and FMCG, I bring ideas to life with warmth and clarity. My work spans branding, packaging, and marketing across digital and print, collaborating with clients from premium lifestyle to plant-based brands. I thrive on turning insights into warm, clear visuals that connect with audiences. Check out my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I’m Laura Coupland, a multidisciplinary designer specialising in brand storytelling who creates impactful, cohesive visuals across digital, print, and packaging. With experience in fashion, food, drink, and FMCG, I bring ideas to life with warmth and clarity. My work spans branding, packaging, and marketing across digital and print, collaborating with clients from premium lifestyle to plant-based brands. I thrive on turning insights into warm, clear visuals that connect with audiences. Check out my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Laura Coupland, a multidisciplinary designer specialising in brand storytelling who creates impactful, cohesive visuals across digital, print, and packaging. With experience in fashion, food, drink, and FMCG, I bring ideas to life with warmth and clarity.

My work spans branding, packaging, and marketing across digital and print, collaborating with clients from premium lifestyle to plant-based brands. I thrive on turning insights into warm, clear visuals that connect with audiences. Check out my portfolio at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Designer at Sipsmith

April 1, 2019 - December 1, 2021

Designed seasonal brand packs and catalogues for partner distribution, ensuring alignment with brand strategy. Led the art direction of shoots and created engaging social content. Managed all graphic design projects, including pitch decks, rebranding initiatives, and marketing collateral. Ensured brand consistency across all partner activity.

Graphic Designer at Laura Ashley

January 1, 2022 - July 1, 2022

Led storytelling-driven campaigns across digital, print, and packaging touchpoints. Managed and mentored a direct report, championing creative growth. Delivered high-impact assets, from animated social content to newsletters, under tight deadlines. Ensured brand consistency and commercial alignment across channels.

Senior Designer at Zizzi

July 1, 2022 - April 1, 2024

Led brand campaigns powered by storytelling, audience insight, and commercial awareness. Managed multi-channel content production and influencer activations, ensuring cohesive brand alignment. Supported marketing events like influencer Supper Clubs, overseeing logistics, guest experience, and on-site execution. Ensured brand consistency across digital, print, and events, collaborating with teams to align visuals and messaging with campaign goals.

Creative Design Lead at AllPlants

April 1, 2024 - November 1, 2024

Collaborated with clients across various industries to deliver creative design solutions, including branding, packaging, and marketing materials. Managed projects independently from concept to execution, ensuring client satisfaction and timely delivery. Developed visually compelling content for print, digital, and social media platforms. Provided creative direction and design strategy to clients.

Freelance Graphic Designer at Self-employed

July 1, 2025 - Present

Served as lead in-house photographer and retoucher. Owned design briefs as both designer and artworker for all printed materials. Created moodboards, venue takeover assets, packaging designs, and POS content for key campaigns. Managed all print jobs and relationships with external printers. Briefed and oversaw freelance contributors to ensure project alignment. Supporting junior members of the team and assisting with their progression.