Lindsay De Lau

Lead marketing strategy, execution, and creative direction across Hillpointe’s multifamily portfolio, supporting 30+ Pointe Grand communities. Translated brand vision into actionable property-level campaigns that drive occupancy and resident engagement while maintaining cohesive brand identity across all assets. Developed and executed portfolio-wide marketing strategies to accelerate lease-ups and occupancy goals. Partnered with Construction and Operations to align marketing timelines and budgets. Directed creative production including collateral, signage, websites, and digital campaigns. Managed SEO, social media, and ILS listings to optimize lead generation. Utilized CRM and analytics platforms to measure KPIs, optimize ROI, and inform data-driven decisions. Coordinated with internal stakeholders, vendors, agencies, and photographers to ensure seamless execution and consistent brand representation.

Served as a general consultant to Florida’s Turnpike Enterprise, supporting the Public Information Office and Communications team through visual storytelling and brand alignment. Managed content and creative direction for Florida’s Turnpike and SunPass social media channels. Designed and maintained digital and print assets for external campaigns and internal communications. Supported web content strategy for FloridasTurnpike.com, ensuring ADA compliance and usability. Maintained and enforced brand standards across Florida’s Turnpike, SunPass, and SunTrax.

Supported corporate marketing initiatives, communications, and proposal production across 15+ offices. • Designed branded graphics for internal/external communications and social platforms. • Managed company photography and digital asset libraries. • Developed a SharePoint marketing hub to centralize content and streamline proposal production.