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Senior Brand and Visual Designer with 10+ years of experience leading brand identity, design systems, integrated campaigns, and art direction for global SaaS brands across digital, print, and experiential. I specialize in visual storytelling and building accessible, scalable design systems that help teams ship consistent, on-brand work.…

Leah Rhoades

Brand Designer, Art Director, Designer, +1

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Senior Brand and Visual Designer with 10+ years of experience leading brand identity, design systems, integrated campaigns, and art direction for global SaaS brands across digital, print, and experiential. I specialize in visual storytelling and building accessible, scalable design systems that help teams ship consistent, on-brand work.…

Available to hire

Senior Brand and Visual Designer with 10+ years of experience leading brand identity, design systems, integrated campaigns, and art direction for global SaaS brands across digital, print, and experiential. I specialize in visual storytelling and building accessible, scalable design systems that help teams ship consistent, on-brand work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Visual Designer at Walmart Global Tech

March 1, 2022 - May 1, 2025

Owned a cross-functional design system used by four teams across three digital surfaces, leading art direction to ensure brand consistency across product, marketing, and content. Designed and prototyped responsive pages across desktop and mobile breakpoints, partnering with development through QA for accessible, on-brand launches. Led art direction across company-wide campaigns, product launches, and digital storytelling for web, email, and content. Designed presentation and enablement materials to communicate complex ideas to leadership and cross-functional audiences. Managed one direct report and mentored designers on hierarchy, accessibility, and craft through critiques, raising team quality standards.

Senior Graphic Designer at New Relic

August 1, 2014 - April 1, 2021

Built and owned the visual identity system for a global SaaS brand over three years, shaping consistent execution across campaigns, web, events, and digital communications in US and international markets. Led end-to-end art direction for integrated campaigns, turning complex product stories into clear, compelling visual narratives across digital, print, and events. Designed and directed multiple trade shows and events yearly, managing vendors and fabricators to deliver on brand and schedule. Created brand guidelines and scalable systems that empowered teams to execute consistently. Managed four direct reports and mentored two junior designers with clear direction, actionable feedback, and high craft standards.