I am Leandra Ruffner, a creative product and marketing professional with a background in business psychology. I enjoy turning user insights into meaningful product ideas and compelling campaigns. I thrive in cross-functional teams and love building user-centered solutions that balance business goals with a friendly, human touch. I combine UX thinking with hands-on execution across product management, branding, and content creation. My work spans strategy, usability, and storytelling, and I’m passionate about sustainable innovation, clear communication, and delivering value for users and stakeholders alike.

Leandra Ruffner

I am Leandra Ruffner, a creative product and marketing professional with a background in business psychology. I enjoy turning user insights into meaningful product ideas and compelling campaigns. I thrive in cross-functional teams and love building user-centered solutions that balance business goals with a friendly, human touch. I combine UX thinking with hands-on execution across product management, branding, and content creation. My work spans strategy, usability, and storytelling, and I’m passionate about sustainable innovation, clear communication, and delivering value for users and stakeholders alike.

Available to hire

I am Leandra Ruffner, a creative product and marketing professional with a background in business psychology. I enjoy turning user insights into meaningful product ideas and compelling campaigns. I thrive in cross-functional teams and love building user-centered solutions that balance business goals with a friendly, human touch.

I combine UX thinking with hands-on execution across product management, branding, and content creation. My work spans strategy, usability, and storytelling, and I’m passionate about sustainable innovation, clear communication, and delivering value for users and stakeholders alike.

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Language

German
Fluent
English
Advanced
French
Intermediate
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Junior Product Manager, New Business at Betty Bossi (Division of Coop Cooperative)
March 1, 2025 - May 1, 2026
Promoted after internship to lead new business initiatives, coordinating cross-functional teams to develop innovative product concepts and bring them to market.
Part-time Roles in Group Fitness and Service at Various
September 1, 2024 - Present
Various part-time positions in fitness and hospitality supporting guest experiences and event activities.
Junior Product Manager, New Business at Betty Bossi (Division of Coop Cooperative)
January 1, 2023 - December 1, 2025
Promoted after internship; responsible for product management and new business development initiatives.
Head of Back Office (20-40%) at RE-NUTAG / UNICO-first AG (Startup)
January 1, 2023 - December 1, 2025
Oversees back-office operations for a startup, coordinating cross-functional processes and ensuring efficient support for commercial activities.
Junior Product Manager New Business at Betty Bossi (Division of Coop Cooperative)
January 1, 2023 - December 1, 2025
Promoted after internship; managed new business product initiatives, cross-functional collaboration with marketing, UX, and operations.
Intern at Re-NUT AG / UNICO - first AG (Startup)
January 1, 2021 - September 1, 2021
Internship with a focus on startup operations and market approaches.
Head of Back Office at RE-NUTAG / UNICO - first AG (Startup)
January 1, 2021 - September 1, 2021
Led back-office operations, 20-40% capacity; streamlined processes and supported startup scaling.
Internship: Sports Marketing at ByB GmbH
July 1, 2020 - November 1, 2020
Sports marketing internship (80%).
Internship: Sports Marketing (80%) at BY GmbH
July 1, 2020 - November 1, 2020
Supported sports marketing initiatives, assisting campaign execution and analytics.
Internship: Sports Marketing at ByBo GmbH
July 1, 2020 - November 1, 2020
Supported sports marketing campaigns, digital marketing tasks and campaign coordination during internship.
Group Fitness Animator (100%) at Aldiana Club Cyprus
January 1, 2020 - December 1, 2023
Led group fitness and wellness activities, coordinating with guests and staff to ensure high-quality experiences.
Group Fitness Animator at Aldiana Club Cyprus
January 1, 2020 - December 31, 2023
Led group fitness sessions and contributed to guest experience; managed activities in sports, nutrition, and stage events. Supported guest engagement through wellness programs.

Education

Master of Science in Applied Psychology at FHNW Olten
September 1, 2021 - September 1, 2024
Bachelor of Science in Business Psychology at FHNW Olten
January 1, 2014 - January 1, 2019
Matura (Swiss Baccalaureate) Spanish Profile (2 years immersion) at Oberwil, BL, Switzerland
January 11, 2030 - July 3, 2026
Master of Science in Applied Psychology with focus on Business Psychology at FHNW Olten
September 20, 2021 - September 20, 2024
Bachelor of Science in Business Psychology at FHNW Olten
January 1, 2014 - January 1, 2019
Bachelor of Science in Business Psychology at FHNW Olten
January 1, 2014 - January 1, 2019
Master of Science in Applied Psychology with focus on Business Psychology at FHNW Olten
September 1, 2021 - September 1, 2024
Matura (Swiss Baccalaureate), Spanish Profile at Oberwil, BL, Switzerland
January 11, 2030 - July 3, 2026

Qualifications

Matura (Swiss Baccalaureate) Spanish Profile (2 years immersion)
January 11, 2030 - July 3, 2026
Master of Science in Applied Psychology (Business Psychology)
September 1, 2021 - September 1, 2024
Bachelor of Science in Business Psychology
January 1, 2014 - January 1, 2019

Industry Experience

Retail, Travel & Hospitality, Education, Professional Services, Media & Entertainment, Consumer Goods, Software & Internet