Available to hire
Hi, I’m Lea Richter, a strategic marketing leader with a strong background in both B2B and B2C go-to-market strategies. I specialize in brand positioning, digital transformation, and customer-focused value propositions, with experience across SaaS, Regtech, Fintech, Healthcare, and FMCG industries. I love developing scalable marketing structures and driving growth through innovative campaigns.
I’m passionate about crafting compelling narratives and executing integrated marketing campaigns that resonate with audiences and deliver measurable results. With expertise in multi-channel leadership and data-driven strategies, I enjoy working collaboratively to build strong brands and foster engagement that truly makes a difference.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
French
Intermediate
Work Experience
Head of Marketing & GTM DE at Company.info BI GmbH
January 1, 2025 - June 10, 2024Developed and executed localized marketing strategy focused on strong brand positioning in Germany. Led multi-channel campaigns across digital, social, and event channels, increasing brand visibility and engagement. Oversaw SEO, paid campaigns, and ABM to drive high-quality B2B leads and optimized customer acquisition funnels. Improved website performance and conversion rates with SEO and CRO methods. Managed external agencies and freelancers for content, SEO, UX, and paid media. Implemented customer lifecycle marketing initiatives supporting lead generation, retention, onboarding materials, case studies, and usage-based campaigns to boost engagement and satisfaction. Established frameworks to track campaigns and deliver measurable ROI.
Head of Communication & Media at Unbias Technologies
June 1, 2023 - February 28, 2025Defined strategic brand positioning for Unbias as pioneer of AI-powered credit risk decision agents, emphasizing its impact on credit decisions and capital allocation. Led content-driven thought leadership through blogs, whitepapers, and webinars, positioning Unbias as trusted innovator in fintech. Designed ABM targeting decision-makers via LinkedIn, personalized emails, and landing pages. Built partnerships and increased visibility through industry events including the World Economic Forum. Developed data-driven go-to-market strategies for AI solutions focused on operational efficiency and measurable impact for B2B clients.
Senior Marketing Manager at Breezy Brands GmbH
January 1, 2022 - June 30, 2023Defined long-term marketing objectives and go-to-market strategies for Breezy brand and online pharmacy platform. Led digital initiatives and content creation across B2C channels including social media, newsletters, PR, and partnerships. Developed community-building strategy for engagement and growth. Managed strategic partnerships and key accounts to strengthen brand presence. Evaluated new technologies to enhance customer experience and sales. Identified new market opportunities and crafted strategies to attract new customers. Collaborated cross-functionally with sales and customer service. Maintained and expanded customer relationships to boost retention and sales. Researched customer needs for new product proposals. Led marketing for new online pharmacy platform launch and development of ecommerce brand "breezy.de".
Head of Marketing DACH at Rezolve Limited
March 1, 2021 - July 31, 2021Set specific long-term marketing strategy objectives and go-to-market approach. Managed digital initiatives and content for B2B and B2C channels including Instagram, LinkedIn, newsletter, email marketing, press releases, and influencer marketing. Shaped customer journey across channels. Focused on marketing mix including product and communication/PR. Analyzed consumer behavior and defined customer personas. Identified market expansion opportunities and expanded market share. Controlled initiatives and reporting. Conducted competitive landscape screening.
Brand Manager at Pernod Ricard Deutschland GmbH
May 1, 2020 - March 31, 2022Managed full marketing mix (ATL & BTL) for global prestige portfolio brands including Perrier-Jouët, GH Mumm, Chivas Regal. Developed and implemented long-term profitable strategies across channels, leveraging market trend insights and customer behavior. Tracked brand performance and marketing effectiveness via KPIs. Created national activation plans with sales teams, brand ambassadors, and management. Organized PR events, sponsorships, and ensured premium brand visibility. Coordinated agencies and stakeholders. Handled budget planning and financial accountability. Key milestones included adapting GH Mumm Go-to-market strategy for COVID-19 digital shift and producing video with 3-Star Michelin Chef Brand Ambassador.
Brand Activation Manager at Pernod Ricard Deutschland GmbH
May 1, 2018 - April 30, 2020Developed and implemented long-term profitable strategies for focus and prestige brands including Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, and Monkey 47 across channels. Identified and cultivated new business opportunities. Monitored brand and marketing performance through KPIs. Created regional activation plans with sales teams and ambassadors. Strengthened brand visibility via events, sponsorships, strategic networking, and digital brand experiences. Coordinated agencies and internal teams ensuring on-strategy execution. Monitored competitor initiatives to stay market competitive. Major achievements included Lillet's 40% growth and digital sales landscape transformation with Power BI integrated in Salesforce.
Working Student: Marketing at Amazon Pay at Amazon Deutschland Services GmbH
August 1, 2017 - June 30, 2018Supported marketing activities as a working student focused on Amazon Pay.
Working Student: Brand Management at Campari Deutschland GmbH
August 1, 2016 - July 31, 2017Supported brand management activities for Campari Mediterranean Brands as a working student.
Internship: Product Marketing at Estée Lauder Companies
January 1, 2016 - August 31, 2016Internship role supporting product marketing for Estée Lauder and Tom Ford.
Head of Marketing & GTM DE at Company.info BI GmbH
January 1, 2025 - June 10, 2024Developed and executed a localized marketing strategy ensuring strong brand positioning in Germany. Led multi-channel campaigns across digital, social, and event-based platforms to amplify brand visibility and drive engagement. Oversaw SEO, paid campaigns, and ABM to generate high-quality B2B leads and optimize customer acquisition funnels. Improved website performance, trust signals, and conversion rates through SEO and CRO strategies. Managed external agencies and freelancers for content, SEO, UX, and paid media. Implemented customer lifecycle marketing initiatives including onboarding materials, case studies, and usage-based campaigns to boost engagement and client satisfaction. Established analytics frameworks to track campaigns and deliver measurable ROI.
Head of Communication & Media at Unbias Technologies
June 1, 2023 - February 28, 2025Defined Unbias’s brand narrative as a pioneer of AI-powered credit risk decision agents, highlighting its impact on credit decisions and capital allocation. Led content strategy development, producing blogs, whitepapers, and webinars to position Unbias as a trusted fintech innovator. Designed account-based marketing campaigns targeting decision-makers using LinkedIn, personalized emails, and tailored landing pages. Built strategic partnerships and enhanced industry presence through events including the World Economic Forum. Developed data-driven go-to-market strategies emphasizing operational efficiency and measurable impact for B2B clients.
Senior Marketing Manager at Breezy Brands GmbH
January 1, 2022 - June 30, 2023Defined long-term marketing objectives and go-to-market strategies for Breezy brand and online pharmacy platform. Led digital initiatives and content creation across B2C channels including social media, newsletters, PR, and partnerships. Developed community-building strategies to foster engagement and growth. Managed strategic partnerships and key accounts to strengthen brand presence. Evaluated new technologies to enhance customer experience and drive sales. Identified new market opportunities and crafted strategies to attract new customers. Collaborated cross-functionally with sales and customer service to meet shared goals. Maintained and expanded customer relationships for retention and sales. Responsible for marketing in the launch of the new online pharmacy platform and development/positioning of breezy.de e-commerce brand.
Head of Marketing DACH at Rezolve Limited
March 1, 2021 - July 31, 2021Set long-term marketing strategy and Go-to-market approach for DACH region. Managed digital initiatives and content creation for B2B and B2C channels including Instagram, LinkedIn, newsletters, email marketing, press releases, and influencer marketing. Designed customer journeys for B2C and B2B channels. Focused marketing mix on product and communication/PR. Analyzed consumer behavior and determined customer personas. Identified new market segments to expand market share. Controlled marketing initiatives and reporting. Monitored competitive landscape for opportunities.
Brand Manager at Pernod Ricard Deutschland GmbH
May 1, 2020 - March 31, 2022Managed full marketing mix (ATL & BTL) for prestige portfolio brands including Perrier-Jouët, GH Mumm, and Chivas Regal. Developed and implemented profitable long-term strategies across channels. Leveraged market and customer behavior insights for strategic growth. Tracked brand performance and marketing effectiveness with KPIs. Created national activation plans with sales teams, ambassadors, and brand management. Organized PR events, sponsorships, and ensured premium brand visibility. Coordinated external agencies and internal stakeholders. Independently planned and managed budgets. Achieved milestones including go-to-market strategy adjustments during COVID-19 for GH Mumm and video production with 3-star Michelin Chef Kevin Fehling as Brand Ambassador.
Brand Activation Manager at Pernod Ricard Deutschland GmbH
May 1, 2018 - April 30, 2020Developed and implemented long-term profitable strategies for focus and prestige brands including Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, and Monkey 47 across channels. Identified and cultivated new business opportunities. Monitored brand performance and marketing using KPIs. Created regional activation plans. Strengthened brand visibility through events, sponsorships, and strategic networking. Amplified brand experiences across digital platforms. Coordinated agencies and internal teams to ensure on-strategy execution. Tracked competitor initiatives to stay ahead in the market. Delivered growth with Lillet's route-to-market strategy resulting in 40% growth. Digitized sales landscape in cooperation with sales team and external developer in Power BI via Salesforce. Developed exclusive 'hometainment' concept experience for HNWI and press.
Working Student: Marketing at Amazon Pay at Amazon Deutschland Services GmbH
August 1, 2017 - June 30, 2018Supported marketing activities for Amazon Pay during working student tenure.
Working Student: Brand Management at Campari Mediterranean Brands at Campari Deutschland GmbH
August 1, 2016 - July 31, 2017Assisted in brand management tasks for Campari Mediterranean Brands as a working student.
Internship: Product Marketing Estée Lauder & Tom Ford at Estée Lauder Companies
January 1, 2016 - August 31, 2016Supported product marketing for Estée Lauder and Tom Ford during internship.
Head of Marketing & GTM DE at Company.info BI GmbH
January 1, 2025 - June 12, 2024Developed and executed a localized marketing strategy ensuring strong brand positioning in Germany. Led multi-channel digital, social, and event-based campaigns to amplify brand visibility and engagement. Oversaw SEO, paid campaigns, and ABM for quality B2B lead generation and customer acquisition optimization. Improved website performance and conversion rates through SEO and CRO tactics. Managed external agencies and freelancers for content, SEO, UX, and paid media. Implemented customer lifecycle marketing and go-to-market initiatives to support lead generation, retention, and client engagement. Established performance analytics for campaign tracking and measurable ROI.
Head of Communication & Media at Unbias Technologies
June 1, 2023 - February 28, 2025Defined Unbias's brand narrative as a pioneer in AI-powered credit risk decision agents, emphasizing impact on credit decisions and capital allocation. Led high-impact content strategy creation including blogs, whitepapers, and webinars, positioning the company as a fintech innovator. Designed account-based marketing targeting decision-makers using LinkedIn and personalized campaigns. Fostered partnerships and increased industry visibility including events at the World Economic Forum. Developed data-driven go-to-market strategies focused on operational efficiency and measurable impact for B2B clients.
Senior Marketing Manager at Breezy Brands GmbH
January 1, 2022 - June 30, 2023Defined long-term marketing objectives and go-to-market strategies for Breezy brand and online pharmacy platform. Led digital initiatives and content creation across B2C channels such as social media, newsletters, PR, and partnerships. Developed community-building strategies to foster growth and engagement. Managed strategic partnerships and key accounts to strengthen brand presence. Evaluated new technologies to enhance customer experience and sales. Collaborated closely with sales and customer service teams; responsible for marketing during launch of new online pharmacy platform and e-commerce brand positioning.
Head of Marketing DACH at Rezolve Limited
March 1, 2021 - July 31, 2021Set long-term marketing strategy and go-to-market approach for DACH region. Managed digital initiatives and content creation for B2B and B2C channels including social media and email marketing. Shaped customer journey and marketing mix with a focus on product and communications/PR. Analyzed consumer behavior, identified customer personas, and market segments to expand market share. Controlled initiatives and conducted competitive landscape screening.
Brand Manager at Pernod Ricard Deutschland GmbH
May 1, 2020 - March 31, 2022Managed full marketing mix (ATL & BTL) for globally recognized prestige portfolio brands including Perrier-Jouët, GH Mumm, and Chivas Regal. Developed and implemented long-term profitable strategies across channels. Leveraged market and customer insights for growth. Created national activation plans with sales teams and ambassadors. Organized PR events, sponsorships, and maintained premium brand visibility. Coordinated agencies and internal stakeholders. Managed budgets and financial accountability. Key achievements included go-to-market strategy adjustment during COVID-19 and production of video content featuring a Michelin Star chef as brand ambassador.
Brand Activation Manager at Pernod Ricard Deutschland GmbH
May 1, 2018 - April 30, 2020Developed and executed long-term marketing strategies for focus and prestige brands such as Lillet, Absolut Vodka, Havana Club, and Jameson Whisky. Identified and cultivated new business opportunities and strengthened brand visibility through events and sponsorships. Enhanced digital brand experiences and coordinated with agencies and internal teams. Tracked competitors and executed market-leading strategies resulting in significant brand growth. Led digitization of sales landscape via marketing cooperation and developed unique customer experiences.
Working Student, Marketing at Amazon Deutschland Services GmbH
August 1, 2017 - June 30, 2018Supported marketing activities for Amazon Pay.
Working Student, Brand Management at Campari Deutschland GmbH
August 1, 2016 - July 31, 2017Assisted in brand management duties for Campari Mediterranean Brands.
Internship, Product Marketing at Estée Lauder Companies
January 1, 2016 - August 31, 2016Interned in product marketing for Estée Lauder & Tom Ford products.
Head of Marketing & GTM DE at Company.info BI GmbH
January 1, 2025 - June 13, 2024Developed and executed a localized marketing strategy to ensure strong brand positioning in Germany. Directed multi-channel campaigns across digital, social, and event platforms to amplify brand visibility and engagement. Oversaw SEO, paid campaigns, and account-based marketing to generate high-quality B2B leads and optimize acquisition funnels. Improved website performance and conversion rates through SEO and CRO strategies. Managed external agencies and freelancers for content, SEO, UX, and paid media. Implemented customer lifecycle marketing initiatives to support lead generation and retention. Established analytics frameworks to track campaigns and measure ROI.
Head of Communication & Media at Unbias Technologies
June 1, 2023 - February 28, 2025Defined company narrative as a pioneer in AI-powered credit risk decision agents, emphasizing its impact on credit decisions and capital distribution. Led content-driven thought leadership strategies through blogs, whitepapers, and webinars to position the firm as a fintech innovator. Designed account-based marketing for targeted engagement using LinkedIn, personalized emails, and tailored landing pages. Built partnerships and enhanced industry visibility, including engagements at the World Economic Forum. Developed data-driven go-to-market strategies for AI-powered B2B solutions focusing on operational efficiency and measurable client impact.
Senior Marketing Manager at Breezy Brands GmbH
January 1, 2022 - June 30, 2023Defined long-term marketing objectives and go-to-market strategies for Breezy brand and online pharmacy platform. Led digital initiatives across B2C channels, including social media, newsletters, PR, and partnerships. Developed community-building strategies to foster engagement and growth. Managed strategic partnerships and key accounts to strengthen brand presence. Evaluated new technologies to enhance customer experience and drive sales. Collaborated cross-functionally with sales and customer service to meet shared goals, and researched customer needs to propose new products and services. Responsible for marketing in launching a new online pharmacy platform and developing the e-commerce brand breezy.de.
Head of Marketing DACH at Rezolve Limited
March 1, 2021 - July 31, 2021Defined long-term marketing strategy and go-to-market approach for DACH region. Managed digital initiatives and content creation for B2B and B2C channels including Instagram, LinkedIn, newsletters, email marketing, press releases, and influencer marketing. Shaped customer journeys for B2C and B2B channels. Focused on marketing mix including product and communication/PR. Analyzed consumer behavior and developed customer personas. Identified new market opportunities and expanded market share. Controlled initiatives and reporting while monitoring the competitive landscape.
Brand Manager: Prestige-Portfolio at Pernod Ricard Deutschland GmbH
May 1, 2020 - March 31, 2022Managed complete marketing mix (ATL & BTL) for globally recognized prestige brands such as Perrier-Jouët, GH Mumm, and Chivas Regal. Developed and implemented long-term strategies across multiple channels. Leveraged market insights and customer behavior for strategic growth. Conducted brand performance tracking via KPIs. Created activation plans with sales teams, ambassadors, and brand management. Organized PR events, sponsorships, and ensured premium visibility. Coordinated agencies and internal stakeholders. Handled budget planning and financial accountability independently. Key projects included digital strategy adjustments during COVID-19 and producing video with a Michelin Star Chef as brand ambassador.
Brand Activation Manager at Pernod Ricard Deutschland GmbH
May 1, 2018 - April 30, 2020Developed and implemented long-term and profitable strategies for focus and prestige brands across various channels. Identified new business opportunities. Monitored brand performance with KPIs. Created regional activation plans involving sales teams and brand ambassadors. Strengthened brand visibility through events and sponsorships. Enhanced brand experiences digitally to maximize reach. Coordinated agencies and teams to ensure strategy execution. Monitored competitor activity to maintain market leadership. Notable achievements include a new route-to-market strategy resulting in 40% growth for Lillet and developing an exclusive hometainment experience for HNWI audience.
Working Student: Marketing at Amazon Pay at Amazon Deutschland Services GmbH
August 1, 2017 - June 30, 2018Gained marketing experience through various projects and initiatives related to Amazon Pay services.
Working Student: Brand Management at Campari Deutschland GmbH
August 1, 2016 - July 31, 2017Supported brand management tasks focusing on Campari Mediterranean Brands.
Internship: Product Marketing at Estée Lauder Companies
January 1, 2016 - August 31, 2016Interned in product marketing roles for Estée Lauder and Tom Ford brands, gaining exposure to brand promotion and product strategies.
Education
Master of Science at University of Siegen
April 1, 2015 - April 30, 2019Bachelor of Science at TU Dortmund
September 1, 2009 - March 31, 2015A Level at Grammar School, Wilnsdorf
June 1, 2000 - June 30, 2009Master of Science at University of Siegen
April 1, 2015 - April 30, 2019Bachelor of Science at TU Dortmund
September 1, 2009 - March 31, 2015A Level at Grammar School, Wilnsdorf
June 1, 2000 - June 30, 2009Master of Science at University of Siegen
April 1, 2015 - April 30, 2019Bachelor of Science at TU Dortmund
September 1, 2009 - March 31, 2015A Level at Grammar School, Wilnsdorf
June 1, 2000 - June 30, 2009Master of Science at University of Siegen
April 1, 2015 - April 30, 2019Bachelor of Science at TU Dortmund
September 1, 2009 - March 31, 2015A Level at Grammar School, Wilnsdorf
June 1, 2000 - June 30, 2009Qualifications
Industry Experience
Financial Services, Software & Internet, Healthcare, Consumer Goods, Retail
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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